Childs hand in larger adult hands


All about membership

What it means to be an LV= member

The mutual difference

Because we’re a mutual we’re owned by our members.

Our members hold protection, savings, investment or retirement products provided by Liverpool Victoria Financial Services Limited (LVFS). 

Full list of member-qualifying products

Get extra with member benefits for you, your family and your life

Members can take advantage of a range of member benefits designed to help them save money and live more confident lives. As well as these, members are also entitled to vote on the direction of the business in Annual or Special General Meetings. 

More on membership


The meetings we have with our members allow them to express their views. These meetings include Annual General Meetings and Special General Meetings.

Mutual bonus

Find out more about how we reward eligible members. 

Reconnect with us

We're on a mission to reconnect with members who we've lost touch with over time.