LV= General Investment Account

Here's what you need to know about the LV= General Investment Account...


LV= General Investment Account

The LV= General Investment Account (GIA) gives you flexibility and choice to help you achieve your savings goals.

Key features

Key features of the General Investment Account

  • A wide range of investment options with the potential to provide capital growth and income, including around 5,000 Mutual Funds, as well as solutions developed by leading Investment Managers. 
  • You can take money out at any time on a regular or one-off basis, or a combination of both.
  • The amount you can invest is unlimited and can be segmented for different purposes, such as a car purchase or saving for a child’s tuition fees. 
  • See how your GIA is doing through our customer portal, My LV=
  • Transfer in from other GIAs including the re-registration of assets, where available.

Important information

Investing money can be rewarding, but it comes with some risks. Here's what you need to know:

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  • The GIA is available to UK residents (for tax purposes) over the age of 18.
  • These are stock market-related investments, the value of your investment may go down as well as up so you could get back less than you paid in. 
  • The charges we take for administering the GIA will affect the value of the GIA.
  • If you decide to leave your financial adviser and do not appoint another one, your options to manage the GIA may become restricted. 
  • Withdrawals from the GIA may be subject to Capital Gains Tax, the amount will depend on your individual circumstances. 
  • Embark Investment Services Ltd is the account provider for the LV= GIA.

The information on this page should not been seen as advice to take out this product, please speak to a suitably qualified financial adviser before making any investment decision based upon this, or any other information.

Next steps

Getting the most from your money

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To help you get the most from your money, you can speak to a financial adviser. If you don’t have a financial adviser you can find one near to you on, or you can have a chat with one of our investment advice specialists.
Please note that the information given on these pages should not be seen as advice to take out this product.