Two people making a heart with their hands

About Us

Who we are in a nutshell                                                                           

A bit about us and what we do

We’re a protection, savings and retirement provider.

Laptop, piggy bank, coins, plant and two mugs

Our 1,500 people help our customers protect their income while they are working and maximise it when they stop.  By doing this we enable people to live confident lives. 

We believe that everyone should have access to independent, regulated financial advice. It should not be seen as a luxury for the few who can afford it or who are experienced in using it.  Why? Because it provides financial and emotional benefits.  Good advice ensures better financial outcomes and frees people from the worry of making complex decisions that could have long-term implications.

We work with a wide range of financial advisers and it is through them that the majority of customers will buy our products and services.

Our 1.28million customers, 1.25million of which are members, hold a variety of products with us including life insurance, income protection, investments and retirement income solutions such as equity release, fixed term annuities and drawdown products.

We're proud of how much we've achieved

Check out our most recent ratings and awards we've proudly achieved over the years

2020 has been a pretty good year for us

For our Protection products

11 times award winner logo for moneyfacts

Investment Life & Pensions Moneyfacts awards 2010-2020

Best Income Protection Provider 
Independent Financial Advisers up and down the country chose us as their winner of this coveted award. 

 

5 star finder awards logo for life insurance customer satisfaction 2020

Finder Awards 2020 Winner

Life Insurance Customer Satisfaction award


For our Savings and Retirement products

5 star moneyfacts award logo for SIPP 2020

Moneyfacts SIPP Star Rating 2020

Moneyfacts 2020 annual assessment of the pension market
Every year since 2015 we've received a 5 Star rating for our Flexible Transitions Account (SIPP).

 

defaqto 2020 gold pension service award logo

Defaqto Gold Service Rating for our LV= Pensions

We were awarded a Defaqto Gold Service rating in
2020, recognising the excellent level of service that
comes with an LV= Pension.

 

5 star defaqto award logo for Equity Release 2020

Defaqto Expert Rated 2020

Annual assessment of the equity release market
5 Star Lifetime Mortgage Drawdown+
5 Star Lifetime Mortgage Lump Sum+

  

5 star moneyfacts award logo for Equity Release 2020 

Moneyfacts Equity Release Star Rating 2020

Moneyfacts 2020 annual assessment of the equity release market
5 Star Flexible Lifetime Mortgage Drawdown+
4 Star Lump Sum Lifetime Mortgage Lump Sum+

   

 

   

    2019 was a pretty good year for us too


    Investment Life & Pensions Moneyfacts awards 2010-2019

    Best Income Protection Provider 
    Independent Financial Advisers up and down the country chose us as their winner of this coveted award.

    Our 2018 nods...

    Investment Life & Pensions Moneyfacts awards 2010-2018

    Best Income Protection Provider 
    Independent Financial Advisers up and down the country chose us as their winner of this coveted award.