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About Us

Who we are in a nutshell

A bit about us and what we do

We're a leading financial services provider and a mutual, employing over 5,500 people.

Laptop, piggy bank, coins, plant and two mugs

We have over 5.8 million customers, 1.1 million of whom are our members. Our customers hold a variety of products with us including insurance, investment and retirement solutions.

We're best known for our car insurance but we actually offer a huge range of general insurance products to cover people’s prized possessions as well as protection and retirement policies to help cover lives, lifestyles and income.

People can buy from us directly over the phone or via our website and also through aggregators, brokers, a number of our partners and following advice from their financial adviser.

We’re all about staying relevant in an ever changing world and providing financial solutions that help people live confident lives.  

Being a mutual

Mutuality goes back to the early days of insurance when people paid into a fund to share the risk.

Out of the appalling squalor and degradation of 19th century Britain rose the first Burial and Friendly Societies, founded in the belief that people had to help themselves as a collective unit to stave off adversity. Whilst many companies, with similar sentiments, have fallen by the wayside our strength and determination to do the right thing has stood the test of time. Today we are one of the best known and most trusted insurers in the UK.

Much of our success can be attributed to our mutual status. We do things differently from other financial services companies, and in many ways better. Our member ownership model means we don’t have to focus on generating profits for the benefit of shareholders – instead we can take a longer-term view. The values of a mutual, of shared ownership and community over and above pure profit are just as relevant now as they have ever been.

We're proud of our top three awards

  • We're the UK's best loved insurer 
  • We're YouGov's 'Most Recommended Insurer' 
  • We're Moneywise most trusted life insurance provider - and have been for 6 years in a row (2013 - 2018)