About us

We’re a leading UK life and pensions mutual insurer with a proud history. Everything we do is to help our members and customers plan for a financially secure future, protect their income while they are working and maximise it when they stop.

Over a million members and customers trust us to look after their futures, families and finances and we put them at the heart of LV=.

As an investment, protection, retirement and in-house advice specialist, we offer a range of products, services and advice including investments, life insurance, income protection, and retirement income solutions such as equity release, fixed term annuities and drawdown products.

We work with a wide range of financial advisers and it is through them that the majority of customers will buy our products and services. Good advice ensures better financial outcomes. It can help people feel more informed, confident and secure about the decisions they are making for their future. As well as our relationship with financial advisers, our in-house team provide whole of market ‘at retirement’ advice and direct to consumer products.