About Us
Who we are in a nutshell
A bit about us and what we do
We’re a protection, savings and retirement provider.
Our 1,500 people help our customers protect their income while they are working and maximise it when they stop. By doing this we enable people to live confident lives.
We believe that everyone should have access to independent, regulated financial advice. It should not be seen as a luxury for the few who can afford it or who are experienced in using it. Why? Because it provides financial and emotional benefits. Good advice ensures better financial outcomes and frees people from the worry of making complex decisions that could have long-term implications.
We work with a wide range of financial advisers and it is through them that the majority of customers will buy our products and services.
Our 1.28million customers, 1.25million of which are members, hold a variety of products with us including life insurance, income protection, investments and retirement income solutions such as equity release, fixed term annuities and drawdown products.
So, what would you like to know more about?
being trusted
History
We're extremely proud of our roots. Why not take a trip back in time.
Reports
Company Information
Read our Annual Report or find out how we're fighting financial crime.
added value
Membership
We’ve been helping our members look after what they love for over 175 years.
helping others
Corporate Responsibility
We’re passionate about looking after our people, investing in our communities and caring about the environment.
Work with us
Careers
We know that no one day, no one customer and no one conversation is the same as the next. Curious? Join us.
We're proud of how much we've achieved
2020 has been a pretty good year for us
For our Protection products
Investment Life & Pensions Moneyfacts awards 2010-2020
Best Income Protection Provider
Independent Financial Advisers up and down the country chose us as their winner of this coveted award.
Finder Awards 2020 Winner
Life Insurance Customer Satisfaction award
For our Savings and Retirement products
Moneyfacts SIPP Star Rating 2020
Moneyfacts 2020 annual assessment of the pension market
Every year since 2015 we've received a 5 Star rating for our Flexible Transitions Account (SIPP).
Defaqto Gold Service Rating for our LV= Pensions
We were awarded a Defaqto Gold Service rating in
2020, recognising the excellent level of service that
comes with an LV= Pension.
Defaqto Expert Rated 2020
Annual assessment of the equity release market
5 Star Lifetime Mortgage Drawdown+
5 Star Lifetime Mortgage Lump Sum+
Moneyfacts Equity Release Star Rating 2020
2019 was a pretty good year for us too
Investment Life & Pensions Moneyfacts awards 2010-2019
Best Income Protection Provider
Independent Financial Advisers up and down the country chose us as their winner of this coveted award.
Our 2018 nods...
Investment Life & Pensions Moneyfacts awards 2010-2018
Best Income Protection Provider
Independent Financial Advisers up and down the country chose us as their winner of this coveted award.