About Us
Who we are in a nutshell
A bit about us and what we do
We’re a protection, savings and retirement provider.
Our 1,300 people help our customers protect their income while they are working and maximise it when they stop. By doing this we enable people to live confident lives.
We believe that everyone should have access to independent, regulated financial advice. It should not be seen as a luxury for the few who can afford it or who are experienced in using it. Why? Because it provides financial and emotional benefits. Good advice ensures better financial outcomes and frees people from the worry of making complex decisions that could have long-term implications.
We work with a wide range of financial advisers and it is through them that the majority of customers will buy our products and services.
We have over 1.16m members and customers who hold a variety of products with us including life insurance, income protection, investments and retirement income solutions such as equity release, fixed term annuities and drawdown products.
So, what would you like to know more about?
being trusted
History
We're extremely proud of our roots. Why not take a trip back in time.
Reports
Company Information
Read our Annual Report or find out how we're fighting financial crime.
added value
Membership
We’ve been helping our members look after what they love for over 175 years.
helping others
Corporate Responsibility
We’re passionate about looking after our people, investing in our communities and caring about the environment.
Work with us
Careers
We know that no one day, no one customer and no one conversation is the same as the next. Curious? Join us.
2022 is off to a great start
For our Protection products
Go Compare, People's Choice Awards for Life Insurance
Excellent rating for Trust, Customer Service and Renewal
The GoCompare People’s Choice Awards asked the UK people to provide feedback on their life insurance providers in order to recognise those companies who have helped make navigating their life insurance cover that little bit easier.
Defaqto Gold Service Rating for our LV= Protection
For our Savings and Retirement products
Defaqto Gold Service Rating for our LV= Pensions
We’ve been awarded the Defaqto Gold
Service rating for the third consecutive year.
Defaqto Gold Service Rating for our LV=Investments
2021 was a pretty good year for us
For our Protection products
Investment Life & Pensions Moneyfacts awards 2010-2021
Since 2010 we’ve won the Moneyfacts award for Best Income Protection Provider.
Cover Excellence Awards 2021
We won Outstanding Protection Product Innovation for our Mortgage and Rent Cover and Highly Commended for Outstanding Business Protection.
For our Savings and Retirement products
Moneyfacts SIPP Star Rating 2021
We've received our 6th consecutive 5-star rating for our SIPP showing we offer a strong and robust product that delivers quality and value.
Moneyfacts Equity Release Star Rating 2021
2020 was a really good year too
For our Protection products
Investment Life & Pensions Moneyfacts awards 2010-2020
Best Income Protection Provider
Independent Financial Advisers up and down the country chose us as their winner of this coveted award.
Finder Awards 2020 Winner
Life Insurance Customer Satisfaction award
For our Savings and Retirement products
Moneyfacts SIPP Star Rating 2020
Moneyfacts 2020 annual assessment of the pension market
Every year since 2015 we've received a 5 Star rating for our Flexible Transitions Account (SIPP).
Moneyfacts Equity Release Star Rating 2020