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About Us

Who we are in a nutshell                                                                           

A bit about us and what we do

We’re a protection, savings and retirement provider.

Laptop, piggy bank, coins, plant and two mugs

Our 1,300 people help our customers protect their income while they are working and maximise it when they stop.  By doing this we enable people to live confident lives. 

We believe that everyone should have access to independent, regulated financial advice. It should not be seen as a luxury for the few who can afford it or who are experienced in using it.  Why? Because it provides financial and emotional benefits.  Good advice ensures better financial outcomes and frees people from the worry of making complex decisions that could have long-term implications.

We work with a wide range of financial advisers and it is through them that the majority of customers will buy our products and services.

We have over 1.16m members and customers who hold a variety of products with us including life insurance, income protection, investments and retirement income solutions such as equity release, fixed term annuities and drawdown products.

We're proud of what we've achieved

Check out some of our ratings and awards

2022 is off to a great start

For our Protection products

 

Awards icon

Go Compare, People's Choice Awards for Life Insurance

Excellent rating for Trust, Customer Service and Renewal

The GoCompare People’s Choice Awards asked the UK people to provide feedback on their life insurance providers in order to recognise those companies who have helped make navigating their life insurance cover that little bit easier. 

 

Defaqto Gold Service Rating for our LV= Protection 

 


For our Savings and Retirement products

  

Defaqto Gold Service Rating for our LV= Pensions

We’ve been awarded the Defaqto Gold
Service rating for the third consecutive year.

 

Defaqto Gold Service Rating for our LV=Investments

    

   

 

   

    2021 was a pretty good year for us

    For our Protection products

    Investment Life & Pensions Moneyfacts awards 2010-2021

    Since 2010 we’ve won the Moneyfacts award for Best Income Protection Provider. 

     

    Cover Excellence Awards 2021

    We won Outstanding Protection Product Innovation for our Mortgage and Rent Cover and Highly Commended for Outstanding Business Protection.


    For our Savings and Retirement products

    Moneyfacts SIPP Star Rating 2021

    We've received our 6th consecutive 5-star rating for our SIPP showing we offer a strong and robust product that delivers quality and value.  

        

     

    Moneyfacts Equity Release Star Rating 2021

    5 Star Flexible Lifetime Mortgage Drawdown+
    4 Star Lump Sum Lifetime Mortgage Lump Sum+

       

     

       

      2020 was a really good year too

      For our Protection products

      11 times award winner logo for moneyfacts

      Investment Life & Pensions Moneyfacts awards 2010-2020

      Best Income Protection Provider 
      Independent Financial Advisers up and down the country chose us as their winner of this coveted award. 

       

      5 star finder awards logo for life insurance customer satisfaction 2020

      Finder Awards 2020 Winner

      Life Insurance Customer Satisfaction award


      For our Savings and Retirement products

      5 star moneyfacts award logo for SIPP 2020

      Moneyfacts SIPP Star Rating 2020

      Moneyfacts 2020 annual assessment of the pension market
      Every year since 2015 we've received a 5 Star rating for our Flexible Transitions Account (SIPP). 

          

      5 star moneyfacts award logo for Equity Release 2020 

      Moneyfacts Equity Release Star Rating 2020

      Moneyfacts 2020 annual assessment of the equity release market
      5 Star Flexible Lifetime Mortgage Drawdown+
      4 Star Lump Sum Lifetime Mortgage Lump Sum+