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LV= Membership

Our members - the reason we're here

Large green heart

A modern day mutual

We are owned by our members', rather than shareholders which means we can focus on growing the value of LV= for the benefit of our members instead of running the business to pay dividends to shareholders.

The establishment of mutual companies goes back to the 18th century, and although the world has moved on the principals of mutuality remain the same. We believe that the way we do business coupled with our values gives us a clear point of difference and we will continue to do things that combine the competitive performance of a plc, with the trusted behaviours of a mutual.

Our customers automatically become members when they buy a particular type of product with us, usually one provided by the Life side of our business and underwritten by our parent company, the Liverpool Victoria Friendly Society. Ownership can’t be traded like shares in a plc so someone will continue to be a member until their qualifying policy comes to an end.

We have a full list of member qualifying products.