LV= Membership

Our members - the reason we're here

Helping members look after what they love for 175 years

A modern day mutual

We're owned by our members rather than shareholders. This means we can take a longer-term view and focus on growing the value of LV= for the benefit of our members, instead of running the business to pay dividends to shareholders.

The dawn of mutual companies goes back to the 18th century, and although the world has moved on, the principles of mutuality remain the same. We think confidence unites everyone: individuals, families, communities and society. Today we want to help people live bigger, more confident lives, just like our founders set out to do so many years ago.

Our customers automatically become members when they buy, or if they previously bought, a particular type of product with us - usually one provided by the Life side of our business and underwritten by the Liverpool Victoria Friendly Society. Ownership can’t be traded like shares in a plc, so someone will continue to be a member until their qualifying policy comes to an end.

We have a full list of member qualifying products.

Member Benefits

Here are a few extras just for being one of our members.