Family laughing on sofa watching TV

We know a thing or two about protecting your future, your family and your finances

…after all, we’ve been doing this for over 170 years.

Our philosophy

Great customer service is just the beginning

"I received a very unexpected and welcome gift. I cannot put into words how I felt on receiving this, just restored my faith in the compassion and thoughtfulness of the world."

Our member Alice

Our history

We’ve been helping people look after what they love for 175 years – discover our remarkable story.

LV= Stories

"LV= Green Heart support aims to provide help and support to our customers and members going through some of life’s toughest challenges."


When our member Carol said she was struggling to cope with the loss of her daughter, we wanted to help.


And finally, the cherry on top, our awards

  • Moneywise Customer Service Awards 2013 to 2018
  • Gold Standard Award 2016
  • LifeSearch Protection Awards 2016

Have a browse; we reckon there’s something here for everyone