We’re carbon negative
This means that we’ve calculated our carbon emissions and offset 110% of our total emissions which has supported worthwhile projects.
We know a thing or two about protecting your future, your family and your finances
…after all, we’ve been doing this since 1843.
Life insurance
Life insurance from £5 a month – that’s one less thing to worry about.
Our advice service
In-house advice and retirement specialist in pensions and equity release.
Existing customers
We put you in the heart of all we do, here to help support you when you need us most.
Already had some advice?
If you've spoken to your financial adviser and would like more information on who we are, what we do and why you should choose us, you've come to the right place.
We're trusted by over a million members and customers and we're committed to protecting their futures, families and finances through our investment, protection and retirement planning solutions.
The mutual difference
As a mutual, we’re run for the benefit of our members. Our aim is for eligible members to share in the success of our business. That’s why we’ve shared over £400 million in member bonuses since 2011.
Why LV=
Helping people live financially confident lives
We understand that ongoing cost of living pressures might be taking its toll. Our cost of living hub is designed to give our members and their loved ones useful information that may help.
MEMBERSHIP MATTERS
Find out what being an LV= member means and the benefits available to you.
LV= stories
Jennie Gow, Formula 1 broadcaster and stroke survivor shares her story.
THE BENEFIT OF BEING A MUTUAL
We’re owned by our members and our members-first philosophy drives everything we do. It sharpens our focus and we’re able to take a broader view as we travel forward.
Awards and recognition
Our equity release products are highly rated by Defaqto.
What matters to you, matters to us
Check out our magazine for handy articles and inspiring stories
Wealth and Wellbeing
Life Insurance guides
Pensions and Retirement guides