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We know a thing or two about protecting your future, your family and your finances

…after all, we’ve been doing this for over 170 years.

Life Insurance

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Income protection

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Pensions & Retirement

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Investments

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But that's not all

Check out our other products and services – we reckon there’s something here for everyone.

Our philosophy

Great customer service is just the beginning

"I received a very unexpected and welcome gift. I cannot put into words how I felt on receiving this, just restored my faith in the compassion and thoughtfulness of the world."

Our member Alice

Our history

We’ve been helping people look after what they love for 175 years – discover our remarkable story.

LV= Stories

"LV= Green Heart support aims to provide help and support to our customers and members going through some of life’s toughest challenges."

GREEN HEART SUPPORT

When our member Carol said she was struggling to cope with the loss of her daughter, we wanted to help.

Read more about Green Heart support
OUR AWARDS

And finally, the cherry on top, our awards

  • Moneywise Customer Service Awards 2013 to 2018
  • Gold Standard Award 2016
  • LifeSearch Protection Awards 2016

Have a browse; we reckon there’s something here for everyone