Life, Investments, Pensions and Retirement

We know a thing or two about protecting your future, your family and your finances

…after all, we’ve been doing this since 1843.

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Life insurance

Life insurance from £5 a month – that’s one less thing to worry about.

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Our advice service

In-house advice and retirement specialist in pensions and equity release.

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Existing customers

We put you in the heart of all we do, here to help support you when you need us most.

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Already had some advice?

If you've spoken to your financial adviser and would like more information on who we are, what we do and why you should choose us, you've come to the right place.

We're trusted by over a million members and customers and we're committed to protecting their futures, families and finances through our investment, protection and retirement planning solutions.

The mutual difference

As a mutual, we’re run for the benefit of our members. Our aim is for eligible members to share in the success of our business. That’s why we’ve shared over £500 million in member bonuses since 2011.

More about the mutual difference

Why LV=

Helping people live financially confident lives

We understand that ongoing cost of living pressures might be taking its toll. Our cost of living hub is designed to give our members and their loved ones useful information that may help.
Visit our cost of living hub

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MEMBERSHIP MATTERS

Find out what being a member means including the benefits and support available to you.

LV= stories

Jennie Gow, Formula 1 broadcaster and stroke survivor shares her story.

Watch Jennie's story

THE BENEFIT OF BEING A MUTUAL

We’re owned by our members and our members-first philosophy drives everything we do. It sharpens our focus and we’re able to take a broader view as we travel forward.