Family laughing on sofa watching TV

We know a thing or two about protecting your future, your family and your finances

…after all, we’ve been doing this for over 175 years.

Coronavirus update and what it means for you

Our philosophy

Great customer service is just the beginning

I received a very unexpected and welcome gift. I cannot put into words how I felt on receiving this, just restored my faith in the compassion and thoughtfulness of the world.

Our member AliceWe surprised Alice with a small gift to help comfort her when going through a horrible time.

Our journey starts here

As a mutual, with mutual values, we’ve begun to reshape our future

LV= Stories

"LV= Green Heart support aims to provide help and support to our customers and members going through some of life’s toughest challenges."

our members

Being part of the LV= family means our members get access to a range of exclusive benefits, designed to help them live more confident lives.

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And finally, the cherry on top, our awards

  • In 2019 we won the Moneywise Customer Service Award for the 7th year in a row for:


     - Most Trusted Life Insurance Provider

  • From 2010-2019 we've won the Moneyfacts Award for:


     - Best Income Protection Provider

  • In 2018 we won the LifeSearch Protection Award for:


     - Best Overall Provider

     - Best Service Team - New Customers


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