Young girl blowing bubbles in the garden

Welcome to LV=

Helping you look after what you love with insurance, life insurancepensions, and investments from the heart.

Green hearts


Wondering how Brexit will impact your products and policies?

Find out more about Brexit

Our philosophy

Let’s get to know each other a little better, shall we?

"LV= had gone that extra mile. They’d gone that extra 2 miles. They’d actually gone that extra 1,000 miles. Their service was just fantastic"

LV= Customer Mike

Calling all members

Discover how our Members voted at our 2019 Special General Meeting

LV= Stories

"LV= Green Heart support aims to provide help and support to our customers and members going through some of life’s toughest challenges."


When we heard Emily was confined to her home due to an illness we wanted to help her get her independence back.