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Welcome to LV=

Helping you look after what you love with insurance, life insurance, pensions, and investments from the heart.

Car Insurance

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Life Insurance

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Home Insurance

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Travel Insurance

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Pensions & Retirement

More on pensions and retirementPension adviceI'm an existing pension, retirement or equity release customer

I'm a Financial Adviser

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But that's not all... check out our other products and services - we reckon there's something here for everyone.

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Brexit

Wondering how Brexit will impact your products and policies?

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Our philosophy

Let’s get to know each other a little better, shall we?

"LV= had gone that extra mile. They’d gone that extra 2 miles. They’d actually gone that extra 1,000 miles. Their service was just fantastic"

LV= Customer Mike

Calling all members

What you think matters - if you're one of our members look out for something coming to your letterbox soon.

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LV= Stories

"LV= Green Heart support aims to provide help and support to our customers and members going through some of life’s toughest challenges."

Find out more about Green Heart support

GREEN HEART SUPPORT

When we heard Emily was confined to her home due to an illness we wanted to help her get her independence back.

Read more about Green Heart support