Welcome to LV=

Helping you look after what you love with insurance, life insurance, pensions and investments from the heart.

Our philosophy

Let’s get to know each other a little better, shall we?

"LV= had gone that extra mile. They’d gone that extra 2 miles. They’d actually gone that extra 1,000 miles. Their service was just fantastic"

LV= Customer Mike

Our history

We’ve been helping people look after what they love for 175 years – discover our remarkable story.

LV= Stories

"LV= Green Heart support aims to provide help and support to our customers and members going through some of life’s toughest challenges."


When we heard Emily was confined to her home due to an illness we wanted to help her get her independence back.