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Welcome to LV=

Helping you look after what you love with insurance, life insurance, pensions and investments from the heart.

Car Insurance

Start a car insurance quoteMore on car insuranceI'm an existing car customer

Life Insurance

Start a life quoteMore on life insuranceI'm an existing life customer

Home Insurance

Start a home quoteMore on home insuranceI'm an existing home customer

Travel Insurance

Start a travel quoteMore on travel insuranceI'm an existing travel customer

Pensions & Retirement

More on pensions and retirementPension adviceI'm an existing pension, retirement or equity release customer

Investments

More on investmentsInvestment adviceI'm an existing investments customer

But that's not all... check out our other products and services - we reckon there's something here for everyone.

Our philosophy

Let’s get to know each other a little better, shall we?

"LV= had gone that extra mile. They’d gone that extra 2 miles. They’d actually gone that extra 1,000 miles. Their service was just fantastic"

LV= Customer Mike

Reconnect with us

Could you, or a loved one, have an old Life or Savings policy from before 1994? You could still be a member and we may even owe you some money!

Find out more

LV= Stories

"LV= Green Heart support aims to provide help and support to our customers and members going through some of life’s toughest challenges."

GREEN HEART SUPPORT

When we heard Emily was confined to her home due to an illness we wanted to help her get her independence back.

Read more about Green Heart support