Life Insurance
We can't promise peace and quiet... but we can offer peace of mind
Get up to £250 of eGift vouchers with our award-winning Life Insurance
LV= are the Moneywise Most Trusted Life Insurance Provider for the seventh year running, and as a thank you we're offering up to £250 worth of eGift vouchers (amount varies depending on the premium you pay), when you buy a new Life Insurance policy by 30 November 2019, and then pay at least six monthly premiums. T&C's apply *
What is life insurance?
What is life insurance?
Life Insurance pays out a sum of money to your family should you pass away.
There are different types of Life Insurance, so it's important you choose the right cover for you.
How does life insurance work?
Life Insurance helps you protect the ones you love should the worst happen. Our life cover pays out a cash lump sum if you pass away during the policy term, over this period you pay monthly premiums to LV=.
You can also take out Critical Illness cover with your Life Insurance, where a cash lump sum is paid to you if you're diagnosed with a terminal illness, or if you’re not expecting to live longer than 12 months.
Do I need Life Insurance?
Everyone's circumstances are different and not everyone needs Life Insurance. But if your children, partner or other relatives depend on your income to cover things such as a mortgage, household bills or other living expenses, then the answer is probably 'yes', as it will help provide for your family in the event of your death.
WHY CHOOSE LV=
So, here's what you need to know about our Life Insurance
- Cover starts from as little as £5 per month
- Free access to LV= Doctor Services
- Terminal illness cover included at no extra cost
- 95% of claims were paid in 2018. These figures include claims paid for both our Life Insurance and Lifetime+ products. Our Lifetime+ product is no longer available.
- Once we've made our final decision we aim to pay a claim within 3 days
life insurance Cover Options
We know it's a tough topic, but we're here to make life insurance a little easier
- Pays out a cash lump sum if you die within the plan term
- Gives you the flexibility to choose the amount of cover you need and for how long
- Guarantees that your premiums won't change in the future unless you change your cover
- Gives you access to our LV= member benefits and LV= Doctor Services at no extra cost
- You may be able to increase your cover after specific life events without medical evidence
- What you pay depends on your personal circumstances such as your age and whether you smoke
Financial Advice
Need advice?
We've chosen to partner with LifeSearch to offer you independent advice on which protection products are right for you.
Mon to Thu - 8am - 8pm Fri 8am - 6pm
For Text Phone first dial 18001
Calls will be recorded and/or monitored for training and audit purposes.
Important information
Here's the need to know about life insurance so you have the full picture
- Available to UK residents aged 17 to 79
- You can choose the length to run between 5-45 years, but the policy must end before your 85th birthday
- You can't claim under a terminal illness in the last 12 months of the plan
- If you die, we'll normally pay the lump sum to your estate. Inheritance tax could apply to the part that's worth over £325,000 (tax years 2017/18 to 2020/21)
- We won’t pay a claim if you die as a result of intentionally taking your own life within the first 12 months of your policy
- If you stop paying your premiums, you won't get any money back and your cover may stop
- Increase options are available after marriage/civil partnership, divorce, the birth of a child or mortgage increase. Sometimes we won't be able to offer you increase options, subject to guidelines within your policy conditions.
Make sure you read the policy summary so you understand what you're buying...
- Our Services (PDF, 568KB)
- Life Insurance Policy Summary (PDF, 134KB)
- Life Insurance Policy Conditions (PDF, 180KB)
The information on this page shouldn't be taken as advice, It's up to you to decide if it's right for you and you should speak to a financial adviser if you're not sure.
Award-winning life cover
Most Trusted Life Insurance Provider in the Moneywise Customer Service Awards 2013-2019
In 2019, consumers voted us as the winner of the Moneywise Most Trusted Life Insurance provider for the seventh year running.