The lifestyle of your loved ones may be seriously compromised if you die. Help protect their future with some financial support if you died.
You automatically become a member which gives you access to a range of benefits at no extra cost:
Hi, I'm Jon.
Let me tell you a little more about LV=
We're the largest mutual and friendly society in the UK, so when you take a policy with us, it means that you have a direct say in how we run our business.
You're at the heart of our decision making and that's something we're really proud of.
Back in 1843, we set out to provide life cover to help people save for their funerals and ease the burden on their families with this expense then they're gone.
And we're still doing this today, so you'll have the reassurance of knowing that you're part of a long history of providing financial security to our members.
As a customer, you'll become a member which gives you discounts on our car, home, pet and travel insurance.
As well as access to our free 24 hour member care line, for legal, health and medical enquiries.
We pride ourselves on being the most trusted and recommended life insurer, but don't just take our word for it.
"Quick, easy and dependable"
"Easy application, no misleading questions, value for money"
LV=, good value, great values
You can also phone
Quoting offer code IELO
9am - 7pm Monday to Thursday
9am - 5pm on Friday
TextDirect first dial 18001
We may record and/or monitor calls for training and audit purposes.
All we ask is that you're a UK resident, you're aged 17 to 69 when your plan starts and your premium is at least £5 a month.
The information given in these pages should not been seen as advice to take out the plan so if you're happy the cover meets your needs you can complete our online application.
If you're not sure if this product is right for you, you can phone us for more information or get a quote over the phone. Our lines are open Monday to Thursday 9am - 7pm or Fridays 9am - 5 pm.