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Life Insurance

In their eyes you’re a superhero.
So help protect their future.

Why you might want to take out LV= Life Insurance

Our children rely on us to be there for them, in good times, in sad times and in everyday life. In their eyes, you’re a superhero. But none of us are invincible, so help protect their future with LV= Life Insurance.

Life insurance will pay a lump sum should the worst happen, so you will have peace of mind that your family will be financially protected when you’re gone.

Even superheroes need protection.


Why choose LV= Life Insurance?

  1. Cover from £5 a month
  1. Quick and easy application
  1. 97% of Life Insurance claims paid in 2016
  1. Terminal illness cover included at no extra cost
  1. We aim to pay claims within three days
  1. Access to LV= Doctor Services at no extra cost
Woman pointing to a checklist

LV= Life Insurance at a glance

  1. Pays a cash lump sum if you die within the plan term
  2. If you're diagnosed with a terminal illness we can pay out early (before the last 12 months of the plan)
  3. Choose the amount of cover you need and how long you want it to last
  4. Available to UK residents aged 17 to 79
  5. What you pay depends on your personal circumstances such as your age and whether you smoke
  6. Your premiums are guaranteed not to change in the future unless you change your cover
  7. You can increase your cover after specific life events without medical evidence
  8. If you stop paying your premiums you won't get any money back and your cover may stop

Please read the policy summary to help you understand the full features of this product.

Please note, additional features could be available on this type of product, including total permanent disability, inflation-linked cover and reviewable premiums. Should you wish to discuss additional features, you can contact LifeSearch on 0800 197 2266. LV= have chosen to partner with LifeSearch to offer customers independent advice for protection products.


What you should consider when you buy life insurance

Your policy options

You should consider your circumstances and options when choosing the best plan for you and your family. Here are some of the main things to think about.

  1. Level or decreasing
  2. How much cover
  3. How long you need your policy to run for
  4. Single or joint
  5. If you need to put your policy in trust

The information given on our pages should not be seen as advice to take out a plan. You should be comfortable that the cover will meet your needs.

For additional cover get Critical Illness

We also offer Life Insurance with Critical Illness which pays out a lump sum if you die or suffer a critical illness.

  1. Up to £25,000 children’s critical illness cover at no extra cost
  2. 63 different conditions covered
  3. Cover available from £5 a month
  4. We aim to pay claims within three days – and you can use your money how you want
  5. Available to UK residents aged 17 to 64 when your policy starts

Video transcript

[Jon Speaking]

Hi, I'm Jon.

Let me tell you a little more about LV=

We're the largest mutual and friendly society in the UK, so when you take a policy with us, it means that you have a direct say in how we run our business.

You're at the heart of our decision making and that's something we're really proud of.

Back in 1843, we set out to provide life cover to help people save for their funerals and ease the burden on their families with this expense then they're gone.

And we're still doing this today, so you'll have the reassurance of knowing that you're part of a long history of providing financial security to our members.

As a customer, you'll become a member which gives you discounts on our car, home, pet and travel insurance.

As well as access to our free 24 hour member care line, for legal, health and medical enquiries.

We pride ourselves on being the most trusted and recommended life insurer, but don't just take our word for it.

[Reevoo testimonials]

"Quick, easy and dependable"

"Easy application, no misleading questions, value for money"

[Jon speaking]

LV=, good value, great values

LV= Doctor Services

When you take out a new policy with us you will gain access to LV= Doctor Services at no extra cost. This means you can get medical advice regarding treatment you might need.

  • Simple to use
  • Easy access
  • No added cost

Our awards and recognition

LifeSearch awards 2016 logo

LifeSearch Protection Awards 2016

Moneywise 2013 - 2017, 5 years in a row award logo

Moneywise Customer Service Awards 2013 to 2017

Financial Adviser Service Awards 2016 5 star life and pensions

Financial Adviser Service Awards 2016

Gold Standard Award 2016 - winner for protection

Gold Standard Award 2016

Our application is quick and easy

Do you need help?

Call LifeSearch on 0800 197 2266
Mon to Thu 8am - 8pm, Fri 8am - 6pm

Existing customers 0800 678 1906
8.30am - 6.30pm Monday to Friday

LV= have chosen to partner with LifeSearch to offer customers independent advice for protection products.

Calls may be recorded for training and monitoring purposes.

More about LifeSearch and your protection needs