Press release archive

Browse through our archived press releases, statements and blogs

This section is designed to give journalists and commentators the latest news and comment from LV=. Customers should not rely on the information within these pages to form the basis of investment or other financial decisions. If you're a customer looking for information on our products and services, please visit our main website.

August 2020

Safety first: Brits open to e-scooters, but insurance and helmets a priority

One in five UK adults[1] are willing to try an e-scooter, despite 93% never having used one before. The latest research from specialist Electric Vehicle insurer, LV= General Insurance, has discovered that 28% of 18-34 year olds will be looking for alternative methods of transport when they return to…

LV= launches equity release drawdown product and adviser portal

Savings and retirement specialist LV= is expanding its presence in the equity release market with the launch of a new platform supporting all its current products and the launch of a new drawdown product – Lifetime Mortgage Drawdown+. Using the LV= Equity Release Portal, advisers can produce…

LV= General Insurance Launches Monthly Car Insurance Subscription

About Liverpool Victoria General Insurance  LV= General Insurance provides car, home, pet, travel, landlord breakdown and home emergency insurance to over 7 million customers in the UK. We’re the UK’s third largest personal lines insurer with just over £2 billion in annual…

July 2020

LV= reassures customers that working from home is covered by all home policies

About Liverpool Victoria General Insurance  LV= General Insurance provides car, home, pet, travel, landlord breakdown and home emergency insurance to over 7 million customers in the UK. We’re the UK’s third largest personal lines insurer with just over £2 billion in annual premium income. We offer…

Coronavirus outbreak leaves one in three worrying about their finances

About LV=:  LV= is a leading financial mutual. When we started in 1843 our goal was to give financial security to more than just a privileged few and for many decades we were most commonly associated with providing a method of saving to people of modest means. Today we follow a similar purpose,…

Sales of European breakdown cover spike as brits take the road to summer holidays

New insight from LV= Britannia Rescue today reveals that more holidaymakers are choosing to travel abroad by car this year. LV= Britannia Rescue recorded twice as many sales for European breakdown cover in each of the two weeks following the easing of lockdown restrictions in the UK (weeks ending 28th…

LV= extends and revamps flexible protection plan

Adds Family Income Benefit with monthly benefit payments, including guaranteed increase options and improved terminal illness cover With new Enhanced Children’s Cover including additional child-specific conditions, pregnancy complications and increased payments. LV= is making a series…

Coronavirus takes its toll on UK’s mental health

About LV=: LV= is a leading financial mutual. When we started in 1843 our goal was to give financial security to more than just a privileged few and for many decades we were most commonly associated with providing a method of saving to people of modest means. Today we follow a similar purpose, helping…

LV= simplifies pension range charging structure

LV=, the retirement and protection specialist, is introducing a new charging structure for pensions taken out from July 2020.  The changes have been introduced following a market review and research with financial advisers, and are designed to ensure LV=’s range of pensions remain easy to…

Half of brits take the opportunity to staycation somewhere new this summer

25 million (48%) UK adults are planning a UK holiday this summer UK adults will drive 310 miles getting to and from staycations LV= Britannia Rescue provides top tips to help ensure your car is ready for long journeys this summer With lockdown restrictions further easing from this weekend,…

June 2020

LV= statement regarding press speculation

The board of Liverpool Victoria Financial Services Limited (“LV=”) notes the recent press speculation regarding a possible transaction in relation to its business. LV=’s Board is fully committed to maximising long term value for its members and is therefore assessing a wide range of…

LV= General Insurance voice skill answers first 1000 questions

LV= General Insurance’s voice skill for Amazon Alexa and Google Home Assistant has passed 1000 questions successfully answered, with a number of these relating to the impact of Covid-19. Since its launch in January of this year, the industry-first voice skill has been available for customers…

LV= Processes nearly 500 Coronavirus claims worth £3.7m

Protection specialist LV= has handled £3.7m in coronavirus-related income protection and death claims to 470* individuals and families. Personal sick pay Two months after its first COVID claim, LV= has paid out 150 pandemic-related claims to policyholders with short waiting period Personal Sick…

May 2020

LV= introduces premium reduction option for protection policies

Protection specialist LV= is introducing a premium reduction option for existing protection policyholders, providing additional support and reassurance for those suffering financially through COVID. Customers with income protection, critical illness, life insurance and business protection policies1…

Mental health accounts for 29% of LV= Income Protection claims

Figures from protection specialist LV= reveal claims for mental health account for 29% of income protection claims. As part of Mental Health Awareness Week (18-24 May), LV= is highlighting the support services available for members struggling with mental health issues. The theme for Mental Health Awareness…

LV= GI's top 10 tips to avoid being a victim of lockdown fraud

Regrettably, whilst most of us are pulling together to comply with Government guidelines to protect the NHS and save lives, some individuals are looking at theCovid-19 pandemic as an opportunity to take advantage of the very natural fears and anxiety we all experience. As a company, we’ve seen…

LV= Pays £2.5m for nearly 300 Coronavirus claims

Protection specialist LV= has paid out more than £2.5m in coronavirus-related income protection and death claims to nearly 300 individuals and families. Up to 30 April 2020, LV= paid out 146 COVID- related claims to policyholders with short waiting period Personal Sick Pay policies*. All these…