Allianz UK and LV= have announced a new multi-year partnership to continue distribution of home, car and pet insurance under the LV= brand.
Investment, protection and retirement specialist LV= is one of the UK’s leading life and pensions mutual insurers, and is a widely recognised and trusted brand. Allianz acquired LV’s General Insurance business in 2019.
The agreement with LV= is an important step in Allianz’s strategy to continue growing its presence in the UK retail insurance sector using a multi-partner distribution strategy. Collaborating with trusted brands enables Allianz to expand its distribution footprint and deliver a wide range of tailored insurance solutions and exceptional service for a wide range of customers.
Ulf Lange, Managing Director for Personal Lines at Allianz UK, said:
“We are delighted to have agreed this new partnership, which will enable us to continue to offer customers home, motor and pet insurance using the popular LV= brand.
“This partnership strengthens the relationship between two trusted organisations who look after millions of customers across the UK and who share a passion for excellent customer service. Allianz has made great strides in the UK retail market over the past year, and this agreement highlights the strength of Allianz UK and the high-quality insurance and claims services that we provide. We will continue to offer customers innovative and flexible insurance products and services that meet their changing needs.”
David Hynam, LV= Chief Executive, said:
“As one of the leading mutual insurers in the UK, the extension of our successful long standing relationship with Allianz is a positive outcome for both businesses and for LV= members. This new agreement ensures the LV= brand continues to have a strong presence in the UK personal lines market.
“The LV= brand remains highly trusted and recognised, and is consistently ranked amongst the most recommended by customers. This partnership reflects our shared values of putting service excellence at the heart of our much loved brand.”
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About LV=:
LV= is one of the UK’s leading life and pensions mutual insurers, serving over one million members and customers across the country. As an investment, protection and retirement specialist, LV= offers a range of products, services and advice to help members and customers protect their income while they’re working and maximise it when they stop.
LV= and Liverpool Victoria are registered trademarks of Liverpool Victoria Financial Services Limited (LVFS) and trading styles of the LV= Group of Companies. Liverpool Victoria Financial Services Limited, registered in England with registration number 12383237 is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority, register number 110035. Registered address: County Gates, Bournemouth, BH1 2NF.
About Allianz UK
Allianz UK is a wholly owned subsidiary of Allianz SE. The insurance operations in the United Kingdom are undertaken by Allianz Insurance plc, Highway Insurance Company Limited and Liverpool Victoria Insurance Company Limited, which are wholly owned subsidiaries of Allianz Holdings plc.
About Allianz
The Allianz Group is one of the world’s leading insurers and asset managers with around 97 million customers* in nearly 70 countries. Allianz customers benefit from a broad range of personal and corporate insurance services, ranging from property, life and health insurance to assistance services to credit insurance and global business insurance. Allianz is one of the world’s largest investors, managing around 764 billion euros** on behalf of its insurance customers. Furthermore, our asset managers PIMCO and Allianz Global Investors manage about 2.0 trillion euros** of third-party assets. Thanks to our systematic integration of ecological and social criteria in our business processes and investment decisions, we are among the leaders in the insurance industry in the Dow Jones Sustainability Index. In 2025, over 156,000 employees achieved total business volume of 186.9 billion euros and an operating profit of 17.4 billion euros for the Group.
*Customer count reflects Allianz customers in consolidated entities that are part of the customer reporting scope only.
** As of December 31, 2025.
