LV= appoints non-executive director

Investment, protection and retirement specialist LV= has appointed Jonathan Pears as a non-executive director, subject to regulatory approval. He joined the Board in April 2026 and will be welcomed by LV= members at the LV= 2026 Annual General Meeting.

Jonathan brings more than 25 years’ experience across the financial services sector, spanning life insurance, pensions and long-term savings. He has deep expertise in financial, operational, conduct and regulatory risk, having spent over two decades at Standard Life in senior roles including actuarial director and chief actuary, and most recently serving as group chief risk officer at Phoenix Group.

He also brings substantial board-level experience through executive-nominated and subsidiary board roles within regulated life insurance groups and currently serves as a member of the Audit and Risk Committee of Queen Mary University of London.

Jonathan Pears, non-executive director, said: 

“I am delighted to be joining the LV= Board. LV’s mutual ethos, strong heritage and member-led approach to commercial success, aligns very closely with my own experience and values.  

“I look forward to working with LV= colleagues to support the business in delivering its strategy and driving positive outcomes for members and customers.”

Simon Moore, LV= chair, said: 

“I am very pleased to welcome Jonathan to the Board. His breadth of experience across risk, regulation and life insurance will be a valuable addition as we continue to maintain our financial strength and focus on delivering long-term value for our members.”