LV= appoints Jamie Wright as new Head of Wealth Proposition

Investment, protection and retirement specialist LV= has announced the appointment of Jamie Wright as its new Head of Wealth Proposition.

Jamie brings expertise in proposition development and governance and will play a pivotal role in continuing to shape and deliver LV’s Wealth strategy. 

Jamie extensive experience spans financial services and regulatory bodies, with a strong track record in retail proposition management. He joins LV= following previous roles at M&G Wealth, the Financial Conduct Authority (FCA) and Legal & General, bringing a well-rounded perspective across both industry and regulation.

In his new role, Jamie will join LV’s team of Wealth specialists, with responsibility for further developing the mutual’s successful Wealth business. This will further strengthen LV's focus on enhancing the business’ investment, pensions and fixed-term annuity propositions, supporting sustainable growth and ensuring strong alignment with evolving customer and market needs.

Jamie Wright, LV= Head of Wealth Proposition, said: 

“I’m delighted to be joining LV= at such an important point in its growth. There is a clear ambition for the Wealth business, and I look forward to playing a central role in shaping and delivering that strategy. 

“By building on the strong foundations already in place, we will continue to evolve our propositions to meet the changing needs of customers and advisers.”

Sarah Hills, LV= Wealth Proposition Director, said:

“Jamie’s appointment is a key step in the continued development of our Wealth business. His expertise will be instrumental in shaping and delivering our strategy, ensuring we enhance our propositions in a way that supports long-term value for customers and drives sustainable growth.”