A new study from LV= reveals that people in their early thirties are putting off life milestones such as having children or buying a home, due to being one of the least financially resilient groups in the UK.
A quarter (24%) of the 30-35 year olds in the study, of which there are 4.7 million in the UK, feel worried about the financial impact of life milestones – double the national average (12%) . Nearly one in six (17%) say they’ve put off major life milestones because they don’t feel financially mature enough.
LV= has worked with Dr David Lewis, an associate fellow of the British Psychological Society, to identify this group – aged 30-35 years – as the ‘Peter Pan Generation’. Separate research by Dr Lewis revealed that seven out of 10 of those under 35s believe their youthfulness will last forever, so they don’t properly prepare for risks the future may hold.
Following on from the LV= Income Roulette report last year, the insurer’s latest study has found that more than seven in 10 (73%)of this age group fall short of the Money Advice Service (MAS) recommended amount of savings to be financially resilient, versus a national average of 56% . The research revealed a further one in five (22%) in their early thirties don’t know how long they would be able to cope financially if they found themselves unable to work – for instance, due to illness or an accident. Despite this, fewer than one in twelve working adults (7%) have their own Income Protection insurance in place.
Justin Harper, Head of Policy for Protection at LV=, said: “Its deeply concerning that many of those in their early thirties are delaying major life milestones because they feel worried, unconfident and ill prepared financially. And it is worrying that so few of the Peter Pan Generation can withstand the financial effects of an unexpected income shock - they have no Plan A, nor a Plan B.
“With low financial confidence and little provision to handle a financial crisis, there is a clear need for a safety net - a form of ‘independence plan’. Income Protection can give people peace of mind that they’d be financially protected if they were unable to work for a period of time. If you’re in your early thirties, this can cost as little as £10 a month. This can be easily sorted out with the help of a professional financial adviser.”
Dr Lewis commented: “There are multiple reasons this age group isn’t properly preparing for financial risks. A universal emphasis on the importance of ‘staying young’ means many people are in a state of denial or avoidance when it comes to facing up to the future. We also tend to talk within – rather than across – generational groups, which encourages us to focus inwardly on the present, not the future.
“Previously younger generations would likely inherit their parents’ estate while relatively young, but increased life expectancy means this is no longer the case. By not giving proper weight to their financial status, this group could be at risk of finding themselves with a significant level of responsibility without adequate financial preparation or protection.”
To find out more information about protecting yourself financially if you were unable to work because of an accident or serious illness, speak to a financial adviser or go to https://www.lv.com/income-protection
Notes to editors
For more information or case studies please contact:
Beccie Stevenson, [email protected] 020 7010 0810
Chris Fay, [email protected] 0207 010 0839
Sian Evans [email protected] 0207 010 0831
Vanessa Ellis, [email protected] 0207 010 0876
*A 25 year old, non-smoker, retiring at 65 could get £1,000 of cover a month with LV= for just £6.79 a month. Based on a three month waiting period and level cover.
 Methodology for consumer survey: YouGov, on behalf of LV=, conducted online interviews with 8,529 UK adults between 20th and 26th June 2018. Data has been weighted to reflect a nationally representative audience.
 Methodology for recognised benchmark of financial resilience: Money Advice Service (MAS) guidelines for financial resilience state that ‘people should hold an emergency fund of three months’ income’. LV= identified the ‘least financially resilient’ groups based on the combined factors of how respondents fared against the MAS definition and how confident respondents reported to feel about being able to manage a financial crisis.
People in their early thirties were identified as one of the least financially resilient groups using the following methodology: 30 – 35 year olds were identified as the least financially resilient age group with 73% falling short of having 90 days’ worth of outgoings in the bank against the national average of 33%. Within this age group, 43% lack confidence in handling a financial crisis, versus the national average of 34%.
 Dr David Lewis, ‘Life Unlimited – Peak Performance Past Forty’, to be published late 2018
LV= serves over 5.8 million customers with a range of financial products. We are a leading financial mutual and currently the UK’s joint number one brand for Insurance and Investments, according to the 2016 YouGov Brand Index Buzz Rankings. We offer our services direct to consumers, as well as through IFAs and brokers.