|Barriers faced by advisers||Percentage|
|Deciding whether equity release is suited to my client’s needs||26%|
|Explaining complexity of equity release to clients||21%|
|Knowledge of equity release products on offer||18%|
|Explaining the cost attached to equity release to my clients||16%|
|I don’t face any barriers||30%|
Notes to editors:
1Research among 206 Independent Financial Advisers between 28 June and 3 July 2019, conducted by Opinium on behalf of LV=.
LV= is a leading financial mutual and serves over 5.8 million customers with a range of financial products. When we started in 1843 our goal was to give financial security to more than just a privileged few and for many decades we were most commonly associated with providing a method of saving to people of modest means. Today we follow a similar purpose, helping people to protect and provide for the things they love, although on a much larger scale and through a wide range of financial services including insurance, investment and retirement products. We offer our services direct to consumers, as well as through IFAs and brokers.
LV= and Liverpool Victoria are trademarks of Liverpool Victoria Friendly Society Limited (LVFS) and trading styles of the LV= Group of Companies. LVFS is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. Registered number 110035. Registered address: County Gates, Bournemouth BH1 2NF.