The journey starts now
In March 2019 we first announced our proposal to move away from being a friendly society and convert to a company limited by guarantee.
Our plans received overwhelming support from our members at a Special General Meeting on 22 May 2019 and were also approved by our regulator. We’re pleased to say that the final stage of conversion is complete and we’re now registered with Companies House as a company limited by guarantee.
As a result, with effect from 2 January 2020 our name changed from Liverpool Victoria Friendly Society Limited to Liverpool Victoria Financial Services Limited. Of course, we’ll continue to be known, more commonly, by our brand trademark, LV=.