Here's some more information on the LV= ISA:
Our LV= ISA is a unitised with-profits plan which simply means that we use units and unit prices to measure your investments and your plan’s value. All funds are held within Liverpool Victoria Financial Services Limited (LVFS), and we combine your money with other investors’ money and manage it on your behalf.
This also means that you automatically become a member and will be rewarded for your support of the development and growth of the business.
Protect your investment with an optional guarantee
We know it’s vital to feel comfortable with your investment choices. That’s why when you invest in the Cautious Fund you have the option of buying a capital guarantee
How smoothing your investments works
To help you get the most from your money please contact your financial adviser