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Green Heart Support

Recognising our customers and members when extraordinary things happen

Our mission

We want to make more people, more confident, more of the time. 

  • Back in June 2017 we launched Green Heart Support which is our way of providing help and support to our customers and members who are going through some of life’s toughest challenges, giving them confidence when they need it most.
  • Sometimes life can throw us a curveball and our confidence takes a hit. Green Heart Support is all about bettering the lives of the people that trust us to look out for them – they’re at the heart of everything we do.

Our customer stories

Since Green Heart Support began we've helped thousands of our customers and members.

Green Heart Experience No 1,969:

Dealing with the aftermath of a house fire is devastating, and even more so when day-to-day items such as clothes have been destroyed. We sent a small token to soften the blow and vouchers to go shopping for some new outfits.

Green Heart Experience No 1,868:

Hearing the devastating news that a loved one has a short time left is never easy, and there's no better time to make memories. We sent an afternoon tea river cruise voucher and relaxation hamper to our member with our heartfelt sympathy.

Green Heart Experience No 1,582:

We sent a hamper to our customer and their mum just in time for Mother's Day. We hope daughter and mum enjoyed some quality time together at what we hear is a very difficult time.

Green Heart Experience No 1,231:

There's no perfect recipe for dealing with life's toughest challenges, but we hoped sending this book to our customer with a love of cooking helped their recovery.

Green Heart Experience No 1,006:

One of our customers had their grandfather’s War medals stolen. We know sentimental items can’t be easily replaced, but we hoped sending this personalised, limited edition WW1 Armistice book will give them something new to treasure.

Green Heart Experience No 708:

We sent a little gift basket to our customer to celebrate their new arrival. We hope things have calmed down after an eventful first few days for baby and family.

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Our customers and MEMBERS

Making it feel special

What our customers and members have said

  • "Thanks a million for the lovely gift that you sent. It was a very nice surprise for me and my wife Joan. We liked it very much.
  • "I just wanted to say thank you for the kind gesture of sending the vouchers, it was very thoughtful."
  • "It is wonderful that people still have wonderful thoughts and ideas so that others may benefit and have a great day. I thank you all from the bottom of my heart."

What our people think

Icon of a person wearing a headset
  • "I think it is an amazing thing for a company as large as ours to go the extra mile when it matters most." - Hayley, talks to our customers every day.
  • "Helping a mum caught up in the Manchester Bombing is what makes me proud to work for LV= and puts everything else today into perspective." - Amanda, Manager in our contact centre.

How does Green Heart Support work?

Because of the nature of our business we sometimes hear stories from our customers and members when they're going through a challenging or stressful time.

We empower our people on the phones to trigger support when they hear from customers and members who are in real need.

We want our employees to feel that, by working for us, they're part of a business that makes a difference to thousands of lives each year and are the ones that know more than anyone the tough situations our customers and members can find themselves in. Where our people believe that a greater level of support is needed, or when members apply directly, we have an internal committee to help decide how we can best help.