LV= announces appointment of new chair

Insurance, investment and retirement specialist Liverpool Victoria Financial Services Limited (LV=) has today announced the appointment of Simon Moore as its new chair.

Simon Moore will join the board as LV= chair, subject to regulatory and other third-party approvals. He will succeed interim chair Seamus Creedon, who will continue in his role as a non-executive director on the LV= board. 

Simon brings extensive experience of the UK life insurance sector and asset management to LV= after a 30-year career spanning a wide range of financial institutions. They include Lloyds Banking Group, Chase Manhattan Bank, ABN AMRO, Barclays Bank and the Confederation of British Industry (CBI). 

At Chase Manhattan Bank he was a member of the global insurance team in London and New York working across life, general insurance and reinsurance. At ABN AMRO he focused on insurance and asset management clients.

Simon is currently chair at PCF Group, RCI Bank UK and Cambridge & Counties Bank. 

Seamus Creedon, LV= interim chair, said:

“I am delighted that Simon has agreed to join the board at LV=. As well as his extensive commercial and technical knowledge of the life insurance sector and financial services, he has a strong track record helping businesses to grow and prosper for all stakeholders, including as chair of the specialist Cambridge & Counties Bank, and is the right candidate to lead LV= into the future.

“It has been a privilege to serve as interim chair since February and I very much look forward to working with Simon to ensure a smooth handover.” 

Simon Moore said:

“I am honoured to be taking the chair of such a distinguished British business, and at such an important time in LV=’s 179-year history. I was attracted to the strength of the LV= brand and mutual ethos, and my focus will be on building a strong and thriving business for the benefit of our members, advisers and employees.

“As chair, I am determined that LV= will put its members at the heart of everything we do, as we drive the business forward. 

“LV= is a fantastic business which I am extremely proud to lead. I look forward to working with my board colleagues, and the wider LV= executive team, to forge a bright future for LV= as part of a vibrant mutual sector.”

About Simon Moore’s career 

Simon Moore began his financial services career as a graduate trainee at Lloyds Banking Group. He joined Chase Manhattan Bank in 1994 as a member of the global insurance team in London and New York working across life, general insurance and reinsurance.

He joined Barclays Bank in 2003 where he worked in various leadership roles and in 2009 he became chair of Barclays Corporate in the South West of England and Wales. In 2011, he joined the Confederation of British Industry (CBI) where he held a broad international remit before he took over the London team, which included the financial services team. 

Simon left the CBI in 2016 and has since embarked on his chair and board career. He was previously chair of Pennant Group PLC and stepped down last year from this role having built the corporate governance model and overseen the transformation and turnaround of the business.

He joined PCF Bank as chair in 2022, is also the chair of RCI Bank UK and will be completing his term as chair of Cambridge and Counties Bank in 2022.

Simon is a qualified cricket umpire and holds a series of trustee volunteer roles at the Recruitment and Employment Confederation, the University of the West of England and previously in the Government Office of the South West.

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About LV=

LV= is a leading retirement and protection specialist. When we started in 1843 our goal was to give financial security to more than just a privileged few and for many decades we were most commonly associated with providing a method of saving to people of modest means. Today we follow a similar purpose, helping people to protect and provide for the things they love, although on a much larger scale and through a wide range of financial services including insurance, investment and retirement products.

LV= and Liverpool Victoria are registered trademarks of Liverpool Victoria Financial Services Limited (LVFS) and trading styles of the LV= Group of Companies.Liverpool Victoria Financial Services Limited, registered in England with registration number 12383237 is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority, register number 110035. Registered address: County Gates, Bournemouth, BH1 2NF.