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Our Board

Strategy, performance monitoring and approving

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Our Board

Our Board members take care of running things here at LV=. They also make sure your voice gets heard, whether you're a member or a customer.

Our Board structure

Our Board members have years of management, investment, administrative and financial services experience which make them all very well suited to managing our business.

Every Board member has an appraisal each year to see how they and the group as a whole have been doing. The Chairman carries out the directors' appraisals; the Senior Independent Director carries out the Chairman's appraisal.

Under our Rules, all directors have to stand for re-election at least once every three years. The Chairman also stands for re-election every year.


Alan Cook, Chairman

Date of appointment: 1 January 2017 (Non-Executive Director), 20 June 2017 (Chairman)

Experience: Alan has extensive financial services experience across insurance, banking and investments. Up until 31 December 2016 was senior independent director of Sainsbury’s Bank and on the board of MetLife Europe. Previously Alan has served as chairman of Irish Life Group (previously part of Permanent TSB group) and the Highways Agency as well as being a non-executive director at the Department of Transport, Financial Ombudsman Service and the Office of Fair Trading. As an executive, he has also been managing director of Post Office Ltd, CEO of National Savings & Investments and chief operating officer, UK and Europe of Prudential Assurance. Alan has worked with ‘Action for ME’, the UK’s leading charity supporting sufferers of ME/CFS.

External appointments: Chairman of Permanent TSB group in Dublin, chairman of the University of Bedfordshire.

Committee membership: Alan was elected Chairman at the Society’s AGM on 20 June 2017. Alan is also chair of the Corporate Governance and Nomination Committee and a member of the Risk, Investment and Remuneration Committees.

Chairman of the Corporate Governance and Nomination Committee and Member of the Risk, Investment and Remuneration Committees.

Alan Cook

Richard Rowney, Group Chief Executive

Date of appointment: 1 March 2010 (LVFS Board), 28 July 2016 (chief executive)

Experience: Richard spent 14 years at Barclays Bank holding a number of senior positions across corporate and retail banking including overseeing integration of the Woolwich and Barclays retail banks. Since joining LV= in 2007 Richard oversaw the creation of the operational support areas including the rebrand to LV= and the in-sourcing of our IT and HR functions. Richard was appointed managing director of life and pensions in 2010 and has led the transformation of this business to create one of the UK’s leading protection and retirement specialists, including the acquisition of Wealth Wizards in 2015.

External appointments: Board member of the Association of British Insurers.

Committee membership: Member of the Investment and Corporate Governance and Nomination Committees and a Director of various LV= group subsidiaries.

Member of the Investment Committee and Corporate Governance and Nomination Committee.

Richard Rowney

Andy Parsons, Group Finance Director

Date of appointment: 30 June 2017

Experience: Having held executive positions at several leading financial institutions, Andy’s career in finance has spanned over 25 years. His particular areas of expertise include Life and General Insurance. Prior to joining LV=, Andy was Finance Director and Divisional Risk Officer at Lloyds Banking Group from 2012-2016 and was recently Longstanding Life, Pensions and Investment Director for the Bank. He previously also worked at Friends Life Group, Axa and Zurich Financial Services where he held a number of executive financial roles.

Committee membership: Member of the Investment Committee and director of various LV= group subsidiaries. .

Member of the Investment Committee.

Andy Parsons

Stephen (Steve) Treloar, Managing Director of General Insurance

Date of appointment: 5 May 2016

Experience: Steve joined LV= from Aviva, where he was most recently managing director of personal lines. He led the development of the Aviva UK Digital business, and was an executive member of both the General Insurance and Life businesses. He also built the QuoteMeHappy.com business from the ground-up. He has extensive experience in the core insurance disciplines of pricing, underwriting and claims, and a keen interest in digital developments. Prior to this he has held a number of senior roles at Aviva and RBS Insurance, where he ran their Motor Insurance business, over a 20 year career.

External appointments: Chair of the Association of British Insurers Property Committee.

Committee membership: Director of various LV= General Insurance subsidiary companies.

Steve Treloar

Caroline Burton, Non-Executive Director

Date of appointment: 9 September 2011

Experience: Caroline has a life insurance background and is a highly experienced figure in the asset management industry having spent 26 years with Guardian Royal Exchange plc, where she was in charge of investments from 1990 until 1999. She acts as a pensions and business adviser for a number of pension funds and charities and her expertise puts her in good stead to monitor the management of LV=’s assets.

External appointments: Non-executive director of BlackRock Small Companies Investment Trust plc.

Committee membership: Chair of the Investment and Remuneration Committees and member of the Audit, and Corporate Governance and Nomination Committees. A Non-Executive Director of two regulated Group subsidiaries.

Chairman of the Investment Committee and member of the Audit, Remuneration and Corporate Governance and Nomination Committees.

Caroline Burton

James Dean, Non-Executive Director

Date of appointment: 26 July 2012

Experience: James is a chartered accountant and is recognised as an expert in insurance accounting having spent much of his 30 years’ experience in audit and advisory roles. As a senior partner at Ernst & Young llp he dealt with clients such as AXA UK plc, Prudential plc, Legal & General Group plc, RSA Insurance Group plc and Aviva plc, serving on boards outside the firm including as chairman of the ICAEW Insurance Committee. He is also a former global IFRS leader for the insurance sector of Ernst & Young llp.

External appointments: Non-executive director at Rathbone Brothers plc, Chairman of the Stafford Railway Building Society.

Committee membership: Chairman of the Audit Committee and member of the Risk and Corporate Governance and Nomination Committees. As the senior independent director, James provides a sounding board to the chairman and is available to members if they have concerns which contact through the normal channels of chairman, chief executive and other executive directors has failed to resolve or for which contact is inappropriate.

Chairman of the Audit Committee and member of the Risk and Corporate Governance and Nomination Committees.

James Dean

David Neave, Non-Executive Director

Date of appointment: 1 June 2013

Experience: David has 35 years of experience in the general insurance industry, with a particular specialism in personal lines and technical expertise in a range of functions including underwriting, claims and partnerships. David held various roles at RSA including managing director of corporate partnerships and claims services director for the overall UK business. Most recently he was managing director of general insurance for the Co-operative Banking Group Limited, and has been chairman of the Insurance Fraud Bureau and the ABI Financial Crime Committee and a director of the Motor Insurers’ Bureau and the International Co-operative and Mutual Insurance Federation.

External appointments: Non-executive director of FirstPort Insurance Services Limited and a member of Accenture’s insurance advisory board.

Committee membership: Member of the Remuneration, Risk and Corporate Governance and Nomination Committees. Non-Executive Chairman of two regulated Group subsidiaries.

Member of the Risk, Remuneration and Corporate Governance and Nomination Committees.

David Neave

David Barral, Non-Executive Director

Date of appointment: 7 March 2016

Experience: David has had a 35 year career in financial services and joins us from Aviva plc where he was the chief executive of UK and Ireland life insurance, the largest business unit within the Aviva group. Previous positions include sales director, marketing director and chief operating officer. David brings a mix of strategic, transformation and operational experience with a strong focus on customers, risk and governance. He is a former chairman of the ABI Retirement and Savings Committee.

External appointments: Director of Virgin Wines and also a regular contributor to Speakers for Schools, the independent education charity.

Committee membership: Chairman of the Risk Committee and member of the Audit, Investment and Corporate Governance and Nomination Committees.

Chairman of the Risk Committee and Member of the Audit, Investment and Corporate Governance and Nomination Committees.

David Barral

Colin Ledlie, Non-Executive Director

Date of appointment: 1 August 2017

Experience: Colin is an experienced non-executive director, actuary and risk professional with over 28 years’ experience working in the insurance industry. Colin previously held a number of senior executive roles at Standard Life plc, namely Chief Actuary and Chief Risk Officer.

External appointments: Colin currently holds non-executive board positions at ReAssure, BUPA and the National Records of Scotland and is also chair of the Institute and Faculty of Actuaries' Finance and Investment Board.

Committee membership: Member of the Audit, Risk and With-Profits Committees.

Member of the Audit, Risk and With-Profits Committees.