Our Board

Meet the Board

Learn more about our Board and their experience

Our Board members

The role of the Board is to set the tone from the top on the group’s governance, culture and values, and to be collectively responsible for our long-term success.

For the Board this means running our business with integrity, complying with all relevant laws and regulations and enabling the highest standards of internal control and risk management.

The Board is comprised of an independent Non- Executive Chair, two Executive Directors (the Chief Executive and Chief Financial Officer) and five independent Non-Executive Directors.

The directors collectively have the appropriate balance of skills, knowledge and experience in the financial services industry, in particular life insurance, with-profits, investments, risk and governance.

Simon Moore

Date of appointment: 17 June 2022


Simon has over 30 years’ experience in financial services. He began his career as a credit analyst, specialising in insurance at Lloyds Banking Group and went on to join the global insurance team at Chase Manhattan Bank in London and New York in 1994. He was later appointed regional director for the corporate banking business at Barclays Bank (South-West of England and Wales) in 2004. He spent three years as the Confederation of British Industry (CBI) international director and as a member of its management board. In 2022, Simon completed a ten-year term as a director at Cambridge and Counties Bank. He has also been a governor at the University of the West of England, a non-executive board member of the Government Office of the South-West and chairman of Pennant International Group PLC. As well as LV= Chair, Simon has recently been appointed chair of WH Ireland plc and chair of Principality Building Society. Simon intends to step down from his current chair appointments at RCI Bank UK, the UK arm of the French bank RCI Banque Groupe, and PCF Bank Group plc during 2024.

David Hynam
Chief Executive

Date of appointment: 26 September 2022

Date of appointment to the Board: 24 October 2022

David has spent over 30 years in the financial services and insurance sector. He began his career at Barclays in 1992 working in a variety of roles before becoming chief operating officer at Barclays’ Offshore business. He joined AXA UK in 2001 in a senior operations role, ultimately overseeing operations for the UK and Ireland. When Resolution acquired the majority of the UK life business from AXA, merging the business with the Friends Provident business to create Friends Life, David joined Friends Life as group chief operating officer, leaving as UK chief executive officer in 2013. He joined Bupa UK in 2014 and led the transformation agenda for the UK business as well as running the health clinics division. His most recent role was as chief executive officer of Bupa’s UK and Global markets, which included all the UK businesses and international health insurance. David is also chair of HomeServe Membership Limited.

Stephen Percival
Chief Financial Officer

Date of appointment: 22 June 2023

Stephen has enjoyed a successful career in financial services and has extensive life insurance experience from 25 years in the industry. He has held a wide range of senior finance roles including CFO of Standard Life’s insurance business and CFO of the life businesses within the Phoenix Group. He also has international experience gained from working in China, India and Canada. Stephen is also director of The Aquila Foundation. 

Natalie Ceeney, CBE
Senior Independent Director

Date of appointment: 1 March 2022

Natalie is an experienced non-executive director with a strong background in financial services and regulation. Natalie has held three chief executive roles, including at the National Archives, HM Courts and Tribunal Service and the Financial Ombudsman Service. She’s also served on the UK executive of HSBC. Her current non-executive commitments include OpenReach and Spire Healthcare and she is chair of Cash Access UK LTD. Natalie’s non-executive experience includes Anglian Water, Countrywide plc, Ford Credit Europe (Bank) and Innovate Finance. She was awarded a CBE in 2010.

Colin Ledlie
Non-Executive Director

Date of appointment: 1 August 2017


Colin is an experienced actuary and risk professional with over 30 years’ experience in the insurance industry. He has previously held a number of senior executive roles at Standard Life, including as chief actuary and chief risk officer. Colin’s previous non-executive experience includes Bupa, ReAssure and the National Records of Scotland. He currently holds no other external appointments.

Susan McInnes
Non-Executive Director

Date of appointment: 1 April 2020


Susan has worked in the life and pensions sector for over 30 years. She was at the Phoenix Group for over 12 years where she was customer director of the life companies and chief risk officer, before being appointed chief executive officer of Standard Life Assurance in September 2018. Susan was previously appointed as a board member of the Association of British Insurers (ABI) and chair of the ABI’s Long-Term Savings Committee. Susan’s previous non-executive experience includes Rowanmoor Group and Curtis Banks Group. She currently sits on the boards of Royal and Sun Alliance and Diligenta.

Suzy Neubert
Non-Executive Director

Date of appointment: 1 March 2022

Suzy has deep financial services experience as both an executive and non-executive director. Her executive roles have included managing director of equities at Merrill Lynch followed by 14 years at J O Hambro Capital Management where she was global head of distribution. Suzy sits on the boards of ISIO, Jupiter Asset Management and LondonMetric Property Plc and is a trustee of the Prince’s Trust. She was previously a non-executive director of Witan Investment Trust plc. Suzy is also a qualified barrister.

David Rogers
Non-Executive Director

Date of appointment: 1 March 2023

David has more than 25 years’ experience of financial services with a deep knowledge of the insurance and life and pensions industry. He worked at Aviva for more than 20 years in a variety of senior roles including chief finance officer of Aviva’s UK Life and Pensions business. David’s current non-executive appointments include AA Insurance Services Limited and musical charities Hounslow Music Service, The Vauxhall Band and Fieri Consort. He is also a senior advisor for McKinsey.