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Our Board

Our Board members take care of running things here at LV=. They also make sure your voice gets heard, whether you're a member or a customer.

Our Board structure

Our Board members have years of management, investment, administrative and financial services experience which make them all very well suited to managing our business.

Every Board member has an appraisal each year to see how they and the group as a whole have been doing.The Chair carries out the directors' appraisals; the Senior Independent Director carries out the Chair's appraisal.

Under our Rules, all directors have to stand for re-election at least once every three years. The Chair also stands for re-election every year.


Alan Cook (63) Chair

Date of appointment: 1 January 2017 (Non-Executive Director), 20 June 2017 (Chair)

Experience: Alan has extensive financial services experience across insurance, banking and investments. Prior to his appointment at LV=, Alan was chair of Permanent TSB group, one of the four leading banks in Ireland, and was senior independent director of Sainsbury’s Bank and on the board of MetLife Europe. Alan also served as and the chair of Irish Life Group in Ireland and the Highways Agency as well as being a non-executive director at the Department of Transport, Financial Ombudsman Service and the Office of Fair Trading. As an executive, he has also been managing director of Post Office Ltd, chief executive officer of National Savings & Investments and chief operating officer for UK and Europe of Prudential Assurance. Alan has worked with ‘Action for ME’, the UK’s leading charity supporting sufferers of ME/CFS.

External appointments: Chair of the University of Bedfordshire and Chair of Chetwood Financial Ltd.

Committee membership: Chair of the Corporate Governance and Nomination Committee and a member of the Risk, Investment and Remuneration Committees.

Chair of the Corporate Governance and Nomination Committee and Member of the Risk, Investment and Remuneration Committees.

Alan Cook

Richard Rowney (47) Group Chief Executive

Date of appointment: 1 March 2010 (LVFS Board), 28 July 2016 (chief executive)

Experience: Richard spent 14 years at Barclays Bank holding a number of senior positions across corporate and retail banking including overseeing integration of the Woolwich and Barclays retail banks. Since joining LV= in 2007 Richard oversaw the creation of the operational support areas including the rebrand to LV= and the in-sourcing of our IT and HR functions. Richard was appointed Group Chief Executive in 2016 and prior to this he had been managing director of life and pensions appointed in 2010. Richard has led the transformation of this business to create one of the UK’s leading protection and retirement specialists, including the acquisition of Wealth Wizards in 2015.

External appointments:Board member of the Association of British Insurers.

Committee membership: Member of the Investment and Corporate Governance and Nomination Committees and a director of various LV= group subsidiaries. Non-executive director of Liverpool Victoria General Insurance Group Limited and its two regulated subsidiaries.

Member of the Investment Committee and Corporate Governance and Nomination Committee.

Richard Rowney

Andy Parsons (53) Group Finance Director

Date of appointment: 30 June 2017

Experience: Having held executive positions at several leading financial institutions, Andy’s career in finance has spanned over 25 years. His particular areas of expertise include life and general insurance. Prior to joining LV=, Andy held the roles of finance director, divisional risk officer and more recently longstanding life, pensions and investment director for the insurance business of Lloyds Banking Group from 2012-2017. He previously also worked at Friends Life Group, AXA and Zurich Financial Services where he held a number of executive financial roles.

External appointments: Member of Trustee and Finance Group, Oxfam GB

Committee membership: Member of the Investment Committee and director of various LV= group subsidiaries.

Member of the Investment Committee.

Andy Parsons

David Neave (58) Non-Executive Director

Date of appointment: 1 June 2013

Experience: David has 35 years of experience in the general insurance industry, with a particular specialism in personal lines and technical expertise in a range of functions including underwriting, claims and partnerships. David held various roles at RSA including managing director of corporate partnerships and claims services director for the overall UK business. Subsequently he was managing director of general insurance for the Co-operative Banking Group Ltd, and has been chair of the Insurance Fraud Bureau and the ABI Financial Crime Committee and a director of the Motor Insurers’ Bureau and the International Co-operative and Mutual Insurance Federation.

External appointments: Non-executive director of Slater & Gordon UK, FirstPort Insurance Services Ltd, the Solicitors Indemnity Fund and a director of Bayleaf Consulting Ltd.

Committee membership: Member of the Risk, Remuneration and Corporate Governance and Nomination Committees. Non-executive director of Liverpool Victoria General Insurance Group Limited and its two regulated subsidiaries. Chair of the Nomination and Remuneration Committee and the Risk Committee for these entities.

Member of the Risk, Remuneration and Corporate Governance and Nomination Committees.

David Neave

David Barral (56) Non-Executive Director

Date of appointment: 7 March 2016

Experience: David has had a 38 year career in financial services. He joined us from Aviva PLC where he was the chief executive of UK and Ireland life insurance, the largest business unit within the Aviva group. Previous positions include sales director, marketing director and chief operating officer. David brings a mix of strategic, transformation and operational experience with a strong focus on customers, risk and governance. He is a former chair of the ABI Retirement and Savings Committee.

External appointments: Independent customer champion at Old mutual Wealth.

Committee membership: Chair of the Risk Committee and member of the Audit, Investment and Corporate Governance and Nomination Committees. Non-executive director of Liverpool Victoria General Insurance Group Limited and its two regulated subsidiaries with effect from 28 December 2017. Chair of the Audit Committee for these entities.

As the senior independent director, James provides a sounding board to the chair and is available to members if they have concerns which contact through the normal channels of chair, chief executive and other executive directors has failed to resolve or for which contact is inappropriate.

Chair of the Risk Committee and Member of the Audit, Investment and Corporate Governance and Nomination Committees.

David Barral

Colin Ledlie (51) Non-Executive Director

Date of appointment: 1 August 2017

Experience: Colin is an experienced non-executive director, actuary and risk professional with over 28 years’ experience working in the insurance industry. Colin previously held a number of senior executive roles at Standard Life PLC, namely chief actuary and chief risk officer.

External appointments: Non-executive director of ReAssure Guardian Assurance Ltd, BUPA and the National Records of Scotland. Chair of the Institute and Faculty of Actuaries’ Finance and Investment Board.

Committee membership: Member of the Audit, Risk and With Profits Committees, Chair of the Investment Committee

Member of the Audit, Risk and With-Profits Committees.

Colin Ledlie

Alison Hutchinson (50) Non-Executive Director

Date of appointment: 1 January 2018

Experience: Alison has a strong background in both IT and financial services, having started her career at IBM where she became global director of online financial services. In 2000, she joined Barclays Bank where she held senior management positions including marketing director of Barclaycard. In 2004 she moved to specialist mortgage provider Kensington Group, where she was managing director and then group chief executive officer, leading the successful sale of the business to Investec in 2008. In 2009, Alison founded a digital charity, The Pennies Foundation and developed a non-executive portfolio. In 2016, Alison was awarded a CBE for services to the economy and charities.

External appointments: Chief executive of The Pennies Foundation and a non-executive director of the Yorkshire Building Society.

Committee membership: Chair of the Remuneration Committee

Alison Hutchinson

Luke Savage (57) Non-Executive Director

Date of appointment: 1 February 2018

Experience: Luke has over 30 years’ experience in a range of finance and operation roles across banking and insurance. He is the former group chief financial officer of Standard Life PLC, a FTSE 100 life insurance and long-term savings and investment business. Luke is a qualified accountant. Previous positions include director of finance, risk management and operations at Lloyd’s of London, global head equity product control at Deutsche Bank AG and various positions at Morgan Stanley.

External appointments: Director of Lutine Yachts Ltd. Member of the council, treasurer, and chair of the Finance and Investment Committee of Queen Mary University of London.

Committee membership: Chair of the Audit Committee

Chair of the Audit Committee

Luke Savage