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Over 50 Life Insurance

Three great reasons to choose the LV= 50 Plus plan...

  • Guaranteed acceptance - no health questions asked
  • Premiums starting from £7 a month (depending on age)
  • Full cover after just 12 months
An over 50s Married couple with their grandkids, dog, and member of the LV= legal team stood behind the LV= heart

Gift for Over 50 Life Insurance

Take out the LV= 50 Plus plan and we’ll send you a complimentary gift one month after your third premium payment has been received. Simply choose one of these great gifts when you apply. If your partner takes out a 50 Plus plan too, then they'll also get a complimentary gift of their choice.

£30 M&S Gift Card

M&S £30 Giftcard

This is for you to spend on whatever you like. Indulge yourself with some delicious food, take your pick of the latest clothes and accessories, or add a little luxury to your home with something from their homeware range.

£30 Gift Certificate*

£30 Amazon Gift Certificate

Use your Gift Certificate* towards Books, Electronics, Music, and more. The website is the place to find and discover almost anything you want to buy online at a great price.

* is not a sponsor of this Promotion. For complete gift certificate terms and conditions, see All Amazon ®, ™ & © are IP of, Inc. or its affiliates.

£30 Argos Gift Card

Argos £30 Giftcard

Argos gift card allows you to choose from thousands of products, including electricals, technology, jewellery and watches, home furnishings, sporting goods and toys.

Please read this information about your 50 Plus gift

  • Please choose your gift on the application form.
  • If you choose the £30 Marks and Spencer or Argos Gift Card, we’ll send this to your home address.
  • If you choose the Gift Certificate, you will need to provide your email address. Your gift certificate redemption code will be sent to the email address you have provided.

  • We may change or withdraw this offer at any time. You should receive your gift within 28 working days of us receiving your third monthly premium.
  • This offer is limited to one gift per person.
  • We may change or withdraw this offer at any time.
  • We may not give a gift where we determine, or reasonably suspect, that the terms of the free gift offer are being abused in any way.
  • We may also not give a gift to anyone who has previously held a 50 Plus plan or any similar guaranteed life cover plan with LV= and has subsequently cancelled that plan, or had it cancelled by us.

Our over 50s life insurance application is quick and easy

You can phone us

Call our friendly UK-based team for more information or a quote:

0800 197 0517
Quoting offer code
TextDirect: 18001 0800 197 0517
8am to 7pm Monday to Friday

Existing customer?

We may record and / or monitor calls for training and audit purposes.

Why choose LV=

An insurance provider you can trust established in 1843.

  • 100% of claims paid in 2016
  • UK's largest friendly society

Loyalty rewards

Get access to a range of member benefits and exclusive loyalty rewards at no extra cost.

Find out more about these rewards

Policy documents

  • Policy summary
  • Our services

View policy documents

Need help?

Speak to one of our agents for a quote or for more information about our over 50s life cover.

Get some help