LV= Wealth and Wellbeing Research Programme, 9th Edition

3 minutes

This quarter’s survey explores the ongoing impact of the cost of living crisis and people’s response to rising costs.

Our Wealth and Wellbeing Research Programme tracks the impact of the pandemic on people's financial and mental wellbeing

Every quarter we survey 4,000 nationally representative UK adults. The survey explores a variety of wealth and wellbeing subjects, including changes to finances, plans for retirement and mental health.

Our 9th edition illustrates the ongoing impact of the cost of living crisis. People are continuing to struggle, with many missing payments on their utility bills or taking on unsecured debt. We found that over a million workers have cancelled insurance policies due to increased living costs, which could leave them in an even more vulnerable position. Our research also found that over a million workers are now paying less into their pension. The long term impact of this won’t be felt until people near retirement and find they don’t have sufficient savings to fund the lifestyle they’d wanted. 

Of those surveyed this quarter:

  • 36% of UK adults described their financial situation as “struggling”
  • 38% are worried about money, rising by 10% since June 2021 
  • Those aged 18-34 (46%) were the age group most worried about money

Read the full report for insights on:


  • Wealth and Wellbeing Indices
  • Mass affluent worry about the effect of stock market volatility on their pension
  • Response to rising costs
  • Bank of gran and grandad
  • Consumers in vulnerable circumstances
  • Retiring earlier than planned
  • Financial advice post-pandemic