Important news

Meet David Hynam, incoming LV= chief executive

On 26 September we announced the appointment of David Hynam as incoming LV= chief executive

This is subject to regulatory approval

Over the course of the next few weeks and months, David will be getting to know our business, members and colleagues. You will hear more from him in due course and at the AGM on the 18 October.

Here you can find out more about David, his career and experience, as well as a message to members from our chair, Simon Moore and a press release announcing David’s appointment.

David brings to LV= extensive executive experience in the UK insurance sector, including as chief executive officer of Bupa’s UK and Global markets, UK CEO of Friends Life and chief operating officer of AXA. He has 30 years’ experience in retail financial services.

During his time at Bupa, David achieved record levels of growth and launched a range of successful digital services for members. He was responsible for Bupa’s award-winning pandemic response in the UK, as the first major health insurer to offer a member and customer Covid rebate.

About David Hynam's career: 30 years’ experience in the financial services and insurance sector.


Barclays 1992-2001

David began his career at Barclays in 1992 working in a variety of roles before becoming chief operating officer at Barclays’ Offshore business.

AXA and Friends Life 2001-2013

David joined AXA UK in 2001 in a senior operations role, ultimately overseeing operations for the UK and Ireland. When Resolution acquired the majority of the UK life business from AXA, merging the business with the Friends Provident business to create Friends Life, David joined Friends Life as Group COO, leaving as UK CEO in 2013.

Bupa 2014-2021

David joined Bupa UK in 2014 and led the transformation agenda for the UK business as well as running the Health Clinics division. His most recent role was as chief executive officer of Bupa’s UK and Global markets, which included all the UK businesses and international health insurance.

LV= is both a trusted brand and a company with a fantastic purpose. I am excited to be part of the future growth of LV= and look forward to driving opportunities, whilst meeting challenges head on. My priorities will be to work with the team at LV= to deliver a true mutual culture, realise LV=’s huge distribution potential and drive business performance so that we deliver the best possible outcomes for our members, advisers and colleagues

David HynamIncoming LV= Chief Executive