On 26 September we announced the appointment of David Hynam as incoming LV= chief executive
This is subject to regulatory approval
Over the course of the next few weeks and months, David will be getting to know our business, members and colleagues. You will hear more from him in due course and at the AGM on the 18 October.
David brings to LV= extensive executive experience in the UK insurance sector, including as chief executive officer of Bupa’s UK and Global markets, UK CEO of Friends Life and chief operating officer of AXA. He has 30 years’ experience in retail financial services.
During his time at Bupa, David achieved record levels of growth and launched a range of successful digital services for members. He was responsible for Bupa’s award-winning pandemic response in the UK, as the first major health insurer to offer a member and customer Covid rebate.
LV= is both a trusted brand and a company with a fantastic purpose. I am excited to be part of the future growth of LV= and look forward to driving opportunities, whilst meeting challenges head on. My priorities will be to work with the team at LV= to deliver a true mutual culture, realise LV=’s huge distribution potential and drive business performance so that we deliver the best possible outcomes for our members, advisers and colleagues