a mutual future

LV= today and tomorrow

An important announcement

We are pleased to welcome David Hynam as incoming LV= chief executive, subject to regulatory approval. Find out more about David, his career and experience. Read a message to members from our chair, Simon Moore and view the press release.


We've been through an important phase in our 179 year history

We look forward with confidence to a sustainable future for LV= as a vibrant mutual insurer.

Latest updates for our members

26 September 2022

LV= announces appointment of chief executive

Read a message to members from our chair, Simon Moore

Dear LV= member,

I am delighted to announce the appointment of David Hynam, who joins LV= today, as our incoming CEO.

Like any institution, LV= wants to attract the best talent; individuals with the right experience, drive and values to propel this proud mutual business forward and deliver strong returns for our members.

In securing the services of David Hynam, we have acquired a truly market-leading chief executive. He is the ideal candidate to help LV= continue to build a strong and sustainable future as a mutual life and pensions business and ensure that our mutual values thrive for the benefit of our members.

David has 30 years’ experience in retail financial services and brings to LV= an extensive track record of hugely successful leadership roles in the insurance sector. David’s roles have included; chief executive officer of Bupa’s UK and Global markets, UK CEO of Friends Life and chief operating officer of AXA.

David inherits a robust strategy and is committed to upholding mutuality at our core and building upon the strong foundation we have in place. His significant experience of business transformation and growth, and technical knowledge of insurance and financial services means we are in safe hands. David is the right person to lead LV= into the next exciting phase of its future as part of a resurgent mutual sector.

Mark Hartigan will leave the business at the end of September. I want to thank Mark publicly for his steadfast leadership and for everything he has done to strengthen LV= for the future. We wish him the very best.

The appointment of chief executive is an extremely important one and I look forward to introducing David at our AGM in October, as his appointment marks a new era for LV=. At the AGM, I will also give an unprecedented address directly to our members so that they are the first to hear about the steps David and I are taking to demonstrate that transparency and fairness will be at the heart of our mutual business going forward.

Under my tenure, LV= will be a leading example of the value that mutuality can bring both to its members and wider society and David is going to be a very important part of that.

I am excited by the future and I look forward to seeing LV= thrive under David’s leadership.

Simon Moore, LV= Chair

Simon Moore talks about what mutuality means to him, what attracted him to LV= and what his plans are for the business

View video transcript

18 JULY 2022

LV= announced that Mark Hartigan has confirmed his intention to step down as interim chief executive and a member of the Board

Read a message to members from our chair, Simon Moore

Dear LV= member,

Today we have announced that Mark Hartigan has confirmed his intention to step down as interim chief executive (CEO) and a member of the LV= Board.

The process to appoint a new permanent chief executive is already underway and Mark has agreed that he will remain in his interim role while the search for his successor takes place

Mark was engaged on an interim basis to perform two discrete business tasks. The first, and most important, was to improve the underlying commercial performance and fundamentals of the business. The second was to carry out a full strategic review as instructed by the Board - which ultimately led to the proposed transaction with Bain Capital.

That transaction did not proceed with you - our members - sending a clear message that mutuality remains important to you. Mark has led a successful turnaround of the business, in our recent 2021 financial results we announced that we outperformed both in terms of our new business volumes and there has been significant growth in sales and trading profit.

Now, as we look forward to the future with confidence, the Board and Mark have agreed that the time is right to appoint a permanent chief executive to build on this platform and further develop a sustainable mutual future for LV=.

On behalf of my fellow Board members I would like to thank Mark for everything he has done during his time as LV= chief executive.

We will keep you updated on the search process for our next permanent CEO.

Rest assured that nothing changes for you – your policies, products and services remain as they are today and we look forward to supporting you to live confident and having you on board for the next chapter in LV=’s story.

Simon Moore

7 June 2022

LV= Chair, Simon Moore

Read a message to members from Simon, and review his biography

Dear LV= member,

“I am delighted and honoured to have been appointed as LV= chair.

“LV= is a distinguished and important British business, with a proud mutual heritage. This organisation is 179 years old and it is an absolute privilege to have been asked to chair its board.

“I take this responsibility very seriously.

“As chair, I will be working with the LV= Board and executive leadership team to strengthen the sustainability of the business and ensure LV=’s mutual values thrive. With more than 30 years of experience in the life insurance, asset management and financial services sectors, I believe that I bring the right combination of commercial and technical knowledge to help LV= grow as part of a vibrant mutual sector.

“LV= is a business with enormous potential. We offer competitive specialised investment and protection solutions that are designed to help our members navigate uncertainties and look to the future with confidence.

“We will continue to focus on helping even more families achieve financial resilience through reliable and low-risk investment and protection solutions, at a time when pressing costs and rising inflation mean they are needed more than ever. 

“Over the coming months I look forward to engaging with our members, advisers and employees to realise LV=’s potential and help the business to thrive and grow.”

Simon’s biography

Simon has over 30 years’ experience in financial services. He began his career as a credit analyst, specialising in insurance at Lloyds Banking Group, and went on to join the global insurance team at Chase Manhattan Bank. He was later appointed regional director for the corporate banking business at Barclays Bank (South-West of England and Wales). Simon spent three years as the Confederation of British Industry (CBI) international director and as a member of its management board. This year he will complete a 10-year term as chair at Cambridge and Counties Bank. He has also been a governor at the University of the West of England and a non-executive board member of the Government Office of the South West.

Simon’s external appointments

Non-Executive Chairman of Cambridge & Counties Bank, PCF Group and RCI Bank UK. Trustee of the Wallscourt Foundation and Lay Member of the Audit and Risk Committee of the Recruitment and Employers Confederation.