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Types of life insurance cover for you to choose from

Our children rely on us to be there for them. In their eyes you're a superhero. But none of us is invincible, so help protect their future with LV= Life Insurance. You can choose the life insurance protection that best suits you.

Level life insurance cover

  • The amount you are covered for is fixed when you start paying the premiums and won't change.
  • It won't keep up with inflation, and may buy less in the future.

Find out more about level life insurance cover

Decreasing life insurance cover

  • This type of cover is specifically designed to cover the reducing amount you owe on a capital and interest repayment mortgage.
  • The amount you're covered for goes down each year, but the premium stays the same.

Take a look at our other life insurance products

As well as our LV= Life Insurance product, we have other life cover products that might suit your needs. You could cover yourself in the event of a critical illness, protect your income if you're unable to work because of sickness or accident or even get cover that provides you with a lump sum to pay for your funeral costs if you're over 50 years old.

To easily compare our different life cover products to help you decide which life insurance might be best for you, have a look at our life cover comparison table.

Our life insurance application is quick and easy

Call LifeSearch on:
0800 197 2266

Mon to Thu 8am - 8pm
Fri 8am - 6pm

Existing customer?
0800 678 1906

8.30am - 6.30pm Monday to Friday

Calls may be recorded and/or monitored for training and audit purposes.

LV= have chosen to partner with LifeSearch to offer customers independent advice for protection products.

More about LifeSearch and your protection needs

Understand life cover

We've created lots of useful information to guide you through the process of finding which life insurance product is right for you.

Find out more about life cover

Why choose LV=

An insurance provider you can trust established in 1843.

  • 97% of claims paid in 2016
  • UK's largest friendly society

Policy documents

  • Policy summary
  • Policy conditions

View policy documents


From what's covered, ways to get set up or even how to claim, our library of FAQs can help.

View our Life Insurance FAQs