Our people and culture

Everyone's different and that's a key part of our success

At LV= General Insurance, doing the right thing for our customers, colleagues and communities is at the forefront of everything we do. It’s not just a mission or a vision, it’s a commitment embedded into our culture.

Created by people from across our business, our LV= GI values are more than just words on a wall. They guide everything we do – and how we do it – every single day.

Our values

Be Brave

Do what's right, not what's easy. Own it. Go for it! Learn, adapt and celebrate.

Inspire Trust 

Seek and encourage empowerment. Be straight up and honest. Be credible and reliable.

With Heart 

We make a difference. We're passionate and proud about what we do, and we're friendly and caring while we do it.

Everyone counts 

Be true to yourself and respect others, We all have a part to play. Remember that together, we can achieve more. 

We work hard to make sure that LV= is a great place to work. Here are some of our Engagement & Wellbeing initiatives...

Employee wellbeing 

From our company culture, to our ways of working, we put our people at the heart of everything we do.

Diversity and Inclusion

We’re committed to creating a diverse and inclusive environment where everyone feels valued as an individual and is encouraged to achieve their full potential.