LV= General Insurance Advisory Board

Dom is responsible for making sure the way we write strikes a balance and hits all the right notes for our customers.

Starting his professional life in Sky’s 24-hour newsroom, Dom switched broadcast journalism for digital content, writing and editing for Sky Movies. He went on to manage the company’s online editorial team and shared his passion for concise, compelling, customer-led copy. Dom joined LV= in 2021.

After graduating from Bournemouth University with a Marketing degree, Laura started at LV= General Insurance in 2016 in the Marketing Team, where Laura was integral in delivering award-winning integrated campaigns which saw the launch of new products and propositions.

Since then, she has completed a Diploma in Professional Marketing with a Digital Strategy focus and The CMI Level 5 Certificate in Management and Leadership as part of LV='s Best Loved Leaders programme, meaning she is now a Chartered Manager.

Laura is now the Design Manager in our Customer Experience team and is responsible for brand and design decisions across the entire LV= General Insurance digital estate and direct marketing activity. Laura’s passion for diversity and inclusion is embodied in the LV= core value' Everyone Counts', so she has passion for creating accessible journeys which champion every customer.

Following her degree in Events and Business Management at Bournemouth University, Natasha began her career in PR. She worked at Nationwide Building Society as the Press Officer for over six years, before moving to LV=. Natasha’s main area of focus are home insurance and fraud, as well as LV=’s charity and corporate social responsibility work.

Natasha also works with claims and underwriting to identify trends and themes to help create stories which can be used for the media, the LV= General Insurance website and our social channels. Natasha works closely with the Digital Content team to make sure these stories and campaigns align across press and web.

After working at LV= for over 10 years, Jo has gained a wide range of experience from across the business. From Claims Handler, to Brand and Marketing Coordinator and most recently, our Corporate Social Responsibility Executive. Jo volunteers as a Befriender for FamilyLine and in her spare time you’ll find her either cycling or paddle boarding.

As LV=’s Corporate social Responsibility Executive, Jo works closely with our charity partner, Family Action, to raise funds and awareness for their FamilyLine service, while also running our charity and community schemes including, charity matching, volunteering and pennies for charity.

Underwriting Risk Executive Michelle brings deep technical knowledge to her role, advising on content and wording for articles across the magazine. 

She graduated in Law in 2008 and has worked in the insurance industry since 2009. In 2013 she joined LV=, and is currently studying for further insurance qualifications. So far, she’s passed the Chartered Insurance Institute Diploma and has also completed her Advanced Diploma.

She’s especially interested in the changing regulatory landscape particularly with the advent of new technology such as open finance. 

Glen joined LV= in 2007 and has gained a wide range of experience, including time in our Operations, Broker and Training teams. Since 2019, he's been an integral member of our Underwriting Team.

Glen is passionate about doing what’s right for our customers, to help them look after what they love. Glen's particularly interested in how technology in the home grows and evolves, and how homes of the future will be built.

Cat joined LV= in July 2013 as a customer service advisor before moving into a team leader role. In 2019, she joined the underwriting team, working across our pet and travel insurance products.

Extremely passionate about travel, Cat looks to continually improve LV= travel insurance for our customers.