Written by our editorial team, our website content is produced in collaboration with an LV= advisory board, which includes experts in insurance products, claims, and compliance.
Our evidence-based content is reviewed annually to ensure LV= readers have access to the most up-to-date and factual information and news and is always compliant with FCA guidelines.
Our advisory board is made up from the following panel of experts who review, check and update our copy, and advise us on ways to produce content for the LV= website:
Dominic Bloch, Digital Copy & Tone of Voice Manager
Starting his professional life in Sky’s 24-hour newsroom, Dom switched broadcast journalism for digital content, writing and editing for Sky Movies. He went on to manage the company’s online editorial team and shared his passion for concise, compelling, customer-led copy. Dom joined LV= in 2021.
Amy Davidson, Lead Copywriter
After graduating with a Degree in Marketing, Amy embarked on a career in Marketing at LV=. She soon discovered her strengths lay in producing content rather than tracking its performance, so began to carve out a role in copywriting. In 2018, Amy worked on a project which saw the total rewrite and redesign of the LV= General Insurance website. Following this, Amy joined the Digital Team as a copywriter and tone of voice advisor.
Laura Pouros, Design Manager
Since then, she has completed a Diploma in Professional Marketing with a Digital Strategy focus and The CMI Level 5 Certificate in Management and Leadership as part of LV='s Best Loved Leaders programme, meaning she is now a Chartered Manager.
Laura is now the Design Manager in our Customer Experience team and is responsible for brand and design decisions across the entire LV= General Insurance digital estate and direct marketing activity. Laura’s passion for diversity and inclusion is embodied in the LV= core value' Everyone Counts', so she has passion for creating accessible journeys which champion every customer.
Lucy McMahon, Sponsorship Manager
LV= has a long heritage in cricket, that extends back to 2002, when we were the title partner of the County Championship for 14 years. In 2021 we partnered with the England and Wales Cricket Board (ECB) to become the Official Title Partner of Men’s and Women’s Test cricket and back being title partner of the County Championship. Everything Lucy’s been working on in relation to our cricket sponsorship and #Funds4Runs scheme can be found at LV.com/cricket
Natasha King, Senior Press Officer
Following her degree in Events and Business Management at Bournemouth University, Natasha began her career in PR. She worked at Nationwide Building Society as the Press Officer for over six years, before moving to LV=. Natasha’s main area of focus are home insurance and fraud, as well as LV=’s charity and corporate social responsibility work.
Natasha also works with claims and underwriting to identify trends and themes to help create stories which can be used for the media, the LV= General Insurance website and our social channels. Natasha works closely with the Digital Content team to make sure these stories and campaigns align across press and web.
Stevie Wright, GI Claims Multi-Media Contact & Knowledge Manager
Stevie heads up a robust team of Process Improvement Analysts, and her main goal is to support methods, content and changes across our claims process, to ensure the LV= Claims teams have the appropriate information and guidance they need, to make the right decisions for our customers.
Stevie joined LV= 13 years ago and has worked across various areas of our claims department. Stevie’s longest standing position was within the Financial Crime Team where she worked with handlers in both the Claims and Policy Fraud Teams. During this time, Stevie was involved in multiple Systems Thinking interventions, working with the teams to ensure every decision we made was right by our customers.
Jo Lean, Social Responsibility Exec
After working at LV= for over 10 years, Jo has gained a wide range of experience from across the business. From Claims Handler, to Brand and Marketing Coordinator and most recently, our Corporate Social Responsibility Executive. Jo volunteers as a Befriender for FamilyLine and in her spare time you’ll find her either cycling or paddle boarding.
As LV=’s Corporate social Responsibility Executive, Jo works closely with our charity partner, Family Action, to raise funds and awareness for their FamilyLine service, while also running our charity and community schemes including, charity matching, volunteering and pennies for charity.
Rachel Wait, Freelance Journalist
Michelle Smith, Underwriting Risk Executive
She graduated in Law in 2008 and has worked in the insurance industry since 2009. In 2013 she joined LV=, and is currently studying for further insurance qualifications. So far, she’s passed the Chartered Insurance Institute Diploma and has also completed her Advanced Diploma.
She’s especially interested in the changing regulatory landscape particularly with the advent of new technology such as open finance.
Murad Rangoon, Motor Underwriter
As a proud electric car owner, he’s particularly interested in electric vehicles and regularly reviews the latest news and trends on all things electric to provide our customers with the latest EV news.
Glen Mankelow, Senior Home Underwriter
Glen is passionate about doing what’s right for our customers, to help them look after what they love. Glen's particularly interested in how technology in the home grows and evolves, and how homes of the future will be built.
Jan Sanders, Regulatory Standards Senior Advisor
Jan is especially interested in vulnerable customer protection and fraud detection. She puts the customer at the heart of all her decisions.
Cat Johnson, Underwriter, Pet and Travel
Extremely passionate about travel, Cat looks to continually improve LV= travel insurance for our customers.