LV= General Insurance Advisory Board

Written by our editorial team, our website content is produced in collaboration with an LV= advisory board, which includes experts in insurance products, claims, and compliance.

Our evidence-based content is reviewed annually to ensure LV= readers have access to the most up-to-date and factual information and news and is always compliant with FCA guidelines.

Our advisory board is made up from the following panel of experts who review, check and update our copy, and advise us on ways to produce content for the LV= website:

Luke Bishop, Lead Digital Copywriter

Front facing portrait image of Luke Bishop, Male, brown hair with a beard.

As Lead Digital Copywriter for LV= GI, Luke oversees copy creation across the LV= website. 
This includes governance of the LV= tone of voice across our editorial and product content, with a special focus on all things motor. 

Luke pursued his career as a journalist, copywriter, and editor after graduating from Ravensbourne University in 2006. He went on to write for magazines under the IPC Media umbrella and then on to a five-year stint creating motoring editorial content for News UK and Auto Trader title, Top Marques.

By 2013 he'd moved into digital agency life. This culminated in leading on tone of voice and copy creation for the all-new AA website, as well as working as a senior copy and content consultant for several other major UK and global brands. He’s called LV= home since 2018.

Lucy Brook, Digital Copywriting Executive

Front facing portrait image of Lucy Brook, female with long auburn curly hair.

Lucy is the editor of the LV= GI Magazine, working with writers and our advisory board to create engaging digital content for our readers. 

Lucy worked as a journalist for News Queensland in her native Australia for seven years before relocating to New York in 2011, where she worked as a copywriter and freelance journalist. In 2015, she moved to London and has worked on copy and content projects with several leading UK brands. She joined LV= in 2018.

Sarah Amos, Senior Motor Underwriter 

Side facing portrait image of Sarah Gray, young female with long blonde/brown hair

Sarah’s passion for all things motor started at an early age, and she puts her knowledge to good use as LV=’s Senior Motor Underwriter. She joined LV= more than eight years ago and has 11 years’ experience in the insurance industry. 

From riding on the back of her dad’s motorbike at age six and racing jet skis at 13 to passing her bike test at 25, Sarah’s love of motor translates into a wealth of knowledge on cars, bikes and more recently, electric vehicles. 

Michelle Smith, Senior Motor Underwriter 

Front facing portrait image of Michelle Smith- female with short brown hair wearing a black and white stripy top

Senior Underwriter Michelle brings deep technical knowledge to her role, advising on content and wording for articles across the magazine. 

She graduated in Law in 2008 and has worked in the insurance industry since 2009. In 2013 she joined LV=, and is currently studying for further insurance qualifications. So far, she’s passed the Chartered Insurance Institute Diploma and is working on completing her Advanced Diploma. 

She’s especially interested in how technological advances – such as driverless vehicles – will impact the world of insurance. 

Phil Nichols, Senior Home Underwriter

Front facing portrait image of Phil Nichols, middle aged man with a beard, wearing a grey top

Phil is an industry veteran, starting his career in 1984 and working across all facets of insurance, from product management and underwriting to supplier and partner management. 

He joined LV= in 2019 and advises on all our home insurance content. He’s especially knowledgeable on Modern Methods of Construction (MMC) and what it means for home insurance. 

Chloe Notton, GI Claims Multi-Media Contact & Knowledge Manager 

Front facing portrait image of Chloe Notton

Chloe joined LV= seven years ago and has held various positions in GI Claims. Today, she heads up a robust team to support processes and changes across Claims, ensuring the LV= Claims teams have the information and guidance they need to be able to make the right decisions for our customers. 

With a degree in Literature and Philosophy, Chloe brings her inquisitive eye to all our Claims related content. She’s currently completing an Apprenticeship in Level 5 Operations and Departmental Management as part of LV=’s Best Loved Leaders programme. 

Jan Sanders, GI Compliance Technical Advisor 

Front facing portrait image of Jan Sanders

Jan joined LV= in 2011 and has worked in the insurance industry for 15 years. As a GI Compliance Technical Advisor, she ensures all content that we publish is factually accurate and up to date.

Jan is especially interested in vulnerable customer protection and fraud detection. She puts the customer at the heart of all her decisions.

Julia Okey, Senior Travel and Pet Underwriter 

Front facing portrait image of Julia Okey

With 32 years experience working at LV=, Julia started her career in the customer contact centre, before moving in to technical compliance.

Now, she’s senior underwriter on our pet and travel products, a position she’s held for seven years. Julia advises on all our travel and pet content.