Written by our editorial team, our website content is produced in collaboration with an LV= advisory board, which includes experts in insurance products, claims, and compliance.
Our evidence-based content is reviewed annually to ensure LV= readers have access to the most up-to-date and factual information and news and is always compliant with FCA guidelines.
Our advisory board is made up from the following panel of experts who review, check and update our copy, and advise us on ways to produce content for the LV= website:
Lucy Brook, Lead Digital Copywriter
Lucy is the editor of the LV= GI Magazine, working with writers and our advisory board to create engaging digital content for our readers.
Lucy worked as a journalist for News Queensland in her native Australia for seven years before relocating to New York in 2011, where she worked as a copywriter and freelance journalist. In 2015, she moved to London and has worked on copy and content projects with several leading UK brands. She joined LV= in 2018.
Michelle Smith, Underwriting Risk Executive
Underwriting Risk Executive Michelle brings deep technical knowledge to her role, advising on content and wording for articles across the magazine.
She graduated in Law in 2008 and has worked in the insurance industry since 2009. In 2013 she joined LV=, and is currently studying for further insurance qualifications. So far, she’s passed the Chartered Insurance Institute Diploma and is working on completing her Advanced Diploma.
She’s especially interested in the changing regulatory landscape particularly with the advent of new technology such as open finance.
Chloe Notton, GI Claims Multi-Media Contact & Knowledge Manager
With a degree in Literature and Philosophy, Chloe brings her inquisitive eye to all our Claims related content. She’s recently completed an Apprenticeship in Level 5 Operations and Departmental Management as part of LV=’s Best Loved Leaders programme. She's now a Chartered Manager with the CMI.
Tom Clarke, Head of Electric Vehicle Strategy
Tom has worked in the insurance industry for more than 10 years, and specialises in strategy and change.
As Head of Electric Vehicle Strategy for LV=, Tom has led the development of LV=’s electric car insurance and is responsible for driving the company’s work in supporting the greater adoption of electric cars in the UK.