Awards and recognition

LV= General Insurance is recognised by our customers and the insurance industry as delivering quality products and service

Every award we win has a special place in our heart. We're especially grateful to be recognised by our industry and by you, our customers. 

Thank you for your continued support. 

  • Some of our products have received a 5 Star Rating from independent financial research company, Defaqto
  • We're delighted to be recognised by Which? as a recommended provider for home insurance.


UK customer satisfaction index 2021

Consumers say LV= is one of Britain's best for customer service

We've been voted the UK’s No.1 Insurer for customer service. Based on UKCSI survey January 2021. This is for delivering high quality customer service, according to new figures by The Institute of Customer Service.


Our awards

Our 2019 awards

Icon of a plant in a pot with two mugs of hot tea and an award with certificate

Insurance Times Awards

Insurer Innovation of the Year - Product

We were awarded the Insurer Innovation of the Year - Product, for our electric car insurance

Insurance Times Awards

Best Digital Customer Experience

Insurance Times Awards

Digital Media Campaign of the Year


Insurance Times Awards

Marketing Campaign of the Year - B2C