Awards and recognition

We've been recognised for our quality products and award winning customer service...

Every award we win has a special place in our (big green) heart. We're especially honoured when we're recognised by you, our customers. 

So, thank you for your continued support.

Our products have been recognised by some of the biggest names in awards...


We've received a 5 Star Rating from Defaqto for some of our products.


We're delighted to be recognised by Which? as a recommended provider 


We're ranking at 4.4/5 by Trustpilot.

(March 2024)


Our customers would buy from us again and are satisfied by the customer service we provide

We’re proud to have won another Platinum Pennies from Heaven award for the fourth year in a row!

69% of LV= General Insurance staff donate the pennies from their net pay to charity every month, last year alone their pennies totalled over £12,984! Every penny counts when it goes to charity #PFH2023

The donated pennies count towards our fundraising donations to Family Action which supports the continuation and growth of their FamilyLine service.

Awards archive

  • Our LV= voice apps for Alexa and Google, developed with our voice partner Rabbit & Pork, won The Voice of Money Award for Best Financial Voice/AI Experience as part of the Project Voice initiative based in the US. (Awarded in 2021)
  • Pennies from Heaven - Awarded the Platinum award in 2021
  • Insurance Times - Insurer Innovation of the Year - Product 2019
  • Insurance Times - Best Digital Customer Experience 2019
  • Insurance Times - Digital Media Campaign of the Year 2019
  • Insurance Times - Marketing Campaign of the Year - B2C 2019