Customer support

What do we mean by support for our customers?

From feeling vulnerable to being financially unstable, support is available to you when you need it most.

Vulnerability can mean something different to everyone. There's no rule book, no checklist and certainly no judgement.

Any change in your life can make you feel vulnerable, and could mean that you need emotional, legal or financial advice or support.

Admitting vulnerability or seeking help can feel hard, so at LV=, we're here for our customers and their loved ones when they need us most.

If you have an LV= insurance policy, or you need some guidance on the right products for you, you can contact us.

From mental health to money worries, here's how you can get expert advice...

Family Action.

We’re proud to partner with Family Action who have been building stronger families since 1869, and today work with over 60,000 families through over 200 community-based services. 

Family pressures can be difficult to manage without emotional support and guidance to help.

The free FamilyLine service offers a confidential service to families by using a network of volunteers from across the country to support people over the age of 18 through telephone calls, email, web chat (via the webpage) and text message.

Monday - Friday, 9am to 9pm

Crisis support and emergencies

If you're having suicidal thoughts and have attempted to end your life, or you've seriously harmed yourself and need urgent medical help, please contact emergency services. Your mental health is just as important as your physical health.

  • Call 999 to contact the emergency services
  • Contact the closest A&E department
  • Call 111 for profession health advice and where to access the appropriate health services (Available 24/7)

Remember for general Mental Health advice and guidance you can request an appointment with your GP. 


Samaritans can help with anything from urgent help to general advice, you can call Samaritans on 116 123. They’re available to offer support 24/7 every single day of the year.


If you need immediate support, you can text SHOUT to 85258 anytime day or night and chat by text to share what is worrying you.

Mental health

If you haven’t already, please consider speaking to your GP about your  concerns. Alternatively, there are a number of charities and organisations that can provide help and support such as:

  • MIND – providing advice and support to empower anyone experiencing a mental health problem. You can contact them on 0300 123 3393 or text 86463 
  • Rethink Mental Illness  –  offering practical help and general information on living with mental illness, medication and care. You can contact them on 0300 500 927  
  • Calm - offering support for people in the UK who are feeling down and would like to talk or find information and support. Call the calm helpline: 0800 58 58 58
  • DementiaUK  –  support and advice for concerns about dementia (including Alzheimer’s). You can contact them on 0800 888 6678


Money worries

Money worries are daunting and can come at the most unexpected times. Any changes in your circumstances both personally and professionally can lead to financial hardship and stress. That's why these charities are here to offer you help and support when you need it: 

Money Advice Service - supporting money management and helping tackle problem debt. You can contact them on 0800 138 7777

National Debtline
- dedicated to providing free debt advice by phone and online to people across the UK. You can contact them on 0808 808 4000

Citizens Advice - giving you the information you need to help deal with your debt problems and get your finances back into shape. You can contact them on 03444 111 444

Health concerns

MacMillan - providing physical, financial and emotional support to help you take back control in your life.

You can contact them on 0808 808 00 00

Age UK

Age UK - providing services and support at a national and local level to inspire, enable and support older people.

You can contact them on 0800 678 1602.