UK adults are feeling more financially comfortable compared to a year ago

  • The LV= Wealth and Wellbeing Research Programme indicates that the nation’s financial resilience is slowly improving as its Wellness Tracker increased by two points since September 2023
  • Fewer people think their finances will get worse in the next three months, falling by 17% from 46% in December 2022

Research from investment, protection and retirement specialist LV= highlights how UK adults are starting to feel more positive about their financial future. 

The LV= Wealth and Wellbeing Research Programme* - a quarterly survey of 4,000 UK adults – reveals that the number of people who think their finances will continue to worsen is starting to fall. The LV= Wellness Tracker, a metric examining the financial wellbeing of UK adults, currently stands at +19 up by +4 since December 2022 indicating that the nation’s view of financial resilience is improving.

Ranging from -100 to +100, the LV= Wellness Tracker produces a single measure of the nation’s financial resilience over time by comparing the number of people who are financially ‘comfortable’ to those who are ‘struggling.’ Overall, 59% of respondents described their situation as comfortable, while 41% said they were struggling.   

While the overall picture paints one of some positivity, the latest LV= data shows some clear generational differences in in how UK adults are adapting to financial pressures and how optimistic they are feeling. One in five (22%) UK adults aged 18-34 expect their finances to improve in the next three months, yet our figures suggest this group is in a more precarious financial position than older people.

Despite the optimism shown by younger people about improving finances, Generation Z respondents (aged 18-26) were twice as likely to miss payments on credit cards and loans compared to the nation as a whole (8% vs 4%), as well as mortgage or rent (8% vs 3%) and utility bills (8% vs 5%).

Millennials (aged 27-42) are twice as likely to have received a final demand letter (6% vs 3%) and the most likely group to have used a pawn broker in the past three months (5% vs 2%).

Furthermore, the LV= research found that: 

  • Respondents aged 35-54 felt more financially resilient than the last quarter, as their Wellness Tracker score increased by +6
  • Overall, a quarter (26%) of adults have seen an increase in costs but say they have not been impacted by the rises, this number grows to 47% for those aged over 78
  • Compared to UK workers, retirees generally reported feeling more financially comfortable, over a third (37%) were able to comfortably pay off their credit card or loans debts. Despite this, their Wellness Tracker score fell by -2 this quarter

David Hynam, LV= Chief Executive, said: 

“The LV= Wealth and Wellbeing Research Programme tracks the financial confidence of UK adults and our latest data shows a slight rise in sentiment as inflation has slowed. 
“Millennials and Generation Z are more negatively impacted and are more likely to need financial support. 

“The LV= Wellness Tracker has risen slightly, showing that positive sentiment does not always match financial situations. While a fifth of 18-34 year olds expect to see their finances improve in the next three months, some young people are experiencing high levels of unsecured debt. The green shoots of growth are there, but there is still work to be done to ensure everyone in our society has the opportunity to feel financially confident.”

Notes to Editors

  • *LV= surveyed 4,000 nationally representative UK adults via an online omnibus conducted by Opinium in December 2023.
  • UK population stats from ONS. Total UK adult population is 53.2m UK adults (aged 18+). 

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About LV=

LV= is one of the leading life and pensions mutual insurers, serving over 1million members and customers across the UK. As an investment, protection and retirement specialist, LV= offers a range of products, services and advice to help members and customers protect their income while they’re working and maximise it when they stop. 

LV= and Liverpool Victoria are registered trademarks of Liverpool Victoria Financial Services Limited (LVFS) and trading styles of the LV= Group of Companies. Liverpool Victoria Financial Services Limited, registered in England with registration number 12383237 is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority, register number 110035. Registered address: County Gates, Bourn