LV= upgrades Life Insurance terms

  • Life Insurance term changes are the latest in a series of improvements on protection policies over the past year

Protection specialist LV= is extending its life insurance contract terms across several product lines to provide cover up to the age of 90. These changes will affect Life Protection, Business Protection Life Insurance and Family Income Benefit (FIB) policies, increasing the maximum term available for these products to 50 years.

For Relevant Life Cover, the maximum age to start inflation-linked policies will increase to 69. The inflation-linked versions of FIB, Life Protection or Business Protection Life Insurance will have a maximum entry age of 84 years.

LV= Personal and Business Protection Life Insurance changes

Product Cover Type Min/Max age at start Max. age of cover Maximum Term
Life Protection Decreasing & Level  17 - 84  90  50 years 
Inflation-linked  17 - 79  85  50 years 

Business Protection - Life Insurance

Decreasing & Level  17 - 84  90  50 years 
Inflation-linked  17 - 79  85  50 years 
Family Income Benefit Level  17 - 84  90  50 years 
Inflation-linked  17 - 79  85  50 years 
Relevant Life Cover Level   17 - 69  75  50 years 
Inflation-linked  17 - 69  75  50 years 


The changes follow a series of improvements LV= introduced to its Life and Critical Illness insurance in 2020. LV= covers a total of 87 conditions* and the number of full payment conditions - including brain injury due to trauma, anoxia or hypoxia, Crohn’s disease, severe mental health and severe sepsis - increased from 44 to 49.

The age of diagnosis to qualify for enhanced payments was increased to 55 years, offering more flexibility for claimants. For those facing neurological conditions such as Alzheimer's disease and Parkinson’s, LV= pays out twice the amount of cover up to a maximum of £200,000 in excess of the original cover amount.

Debbie Kennedy, Protection Director at LV=, said:

“Life expectancy and working lives have grown and changed rapidly over past decades, leaving many people with mortgages lasting into their seventies, adopting new career paths and working into later life.

“Growing numbers of people aged over 65 continue to need life cover and we believe it’s important that LV= offers financial safety net choices and support that can adapt to reflect these changes in society.”

Notes to Editors

*20 of these conditions are covered under 1 additional payment condition 'Less advanced cancers.

For further information please contact:

Contact the press office
07867 141547

About LV=

LV= is a leading financial mutual and serves over 1.3 million members with a range of financial products. When we started in 1843 our goal was to give financial security to more than just a privileged few and for many decades we were most commonly associated with providing a method of saving to people of modest means. Today we follow a similar purpose, helping people to protect and provide for the things they love, although on a much larger scale and through a wide range of financial services including insurance, investment and retirement products. We offer our services direct to consumers, as well as through IFAs. 

LV= and Liverpool Victoria are registered trademarks of Liverpool Victoria Financial Services Limited and LV= and LV= Liverpool Victoria are trading styles of the Liverpool Victoria group of companies. Liverpool Victoria Financial Services Limited, registered in England with registration number 12383237 is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority, register number 110035. Registered address: County Gates, Bournemouth, BH1 2NF.