LV= appoints new CFO and COO

Savings, retirement and protection specialist LV= is pleased to announce the appointment of Barry Cudmore and Harry Hanscomb as Chief Financial Officer and Chief Operating Officer respectively.

They will join LV= in early September and report to Mark Hartigan, LV= Chief Executive.

Barry Cudmore is currently Group Chief Financial Officer, Athora Holding an insurance and reinsurance group focused on the European market. Prior to Athora, he spent 12 years at Aegon Ireland where he held a number of roles including Chief Financial Officer, Chief Actuary and latterly Chief Executive Officer. Barry started his career at Irish Life & Permanent as Actuarial Manager and is a fellow of the Institute of Actuaries.

Harry Hanscomb is currently Head of Operations Delivery EMEA for Zurich Insurance having previously held Chief Operating Officer roles across Asia Pacific and the Middle East for the insurer. Additionally, he has been General Manager at Capita in UAE and before his corporate career Harry spent 19 years in the British Army. In the newly created role of Chief Operating Officer, Harry will focus on managing the efficiency of key areas such as IT, customer experience, management information and operations.

Mark Hartigan, LV= Chief Executive, commented:

“It is testament to LV=’s potential and long-term prospects that we have been able to attract two high calibre industry figures to the leadership team. Their skills and experience will be invaluable as we embark on the next stage of our growth journey and develop LV= as a major force in the UK life insurance market for the benefit of our customers, people and partners.”

Both appointments are subject to regulatory approval. 


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About LV=

LV= is a leading financial mutual and serves over 1.3 million members with a range of financial products. When we started in 1843 our goal was to give financial security to more than just a privileged few and for many decades we were most commonly associated with providing a method of saving to people of modest means. Today we follow a similar purpose, helping people to protect and provide for the things they love, although on a much larger scale and through a wide range of financial services including insurance, investment and retirement products. We offer our services direct to consumers, as well as through IFAs. 

LV= and Liverpool Victoria are registered trademarks of Liverpool Victoria Financial Services Limited and LV= and LV= Liverpool Victoria are trading styles of the Liverpool Victoria group of companies. Liverpool Victoria Financial Services Limited, registered in England with registration number 12383237 is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority, register number 110035. Registered address: County Gates, Bournemouth, BH1 2NF.