We continue to help people to live financially confident lives
Our purpose since 1843 is to help individuals and families to live with financial confidence by protecting their income while they are working and maximising it when they stop.
This still remains at the very heart of LV= and is the reason we exist.
Find out more about our history below.
We were founded almost two centuries ago
Take a look at where our offices have been throughout the years
The first LV= office building
Head office, Islington, Liverpool
Head office moves to London
LV= moves to Bournemouth
It all started with a penny
We welcomed our first customers with the old "penny policies".
Here is a list of acquisitions in our history dating back to 1885