We've been going strong for over 175 years!
We want to help people live bigger, more confident lives, just like our founders set out to do so many years ago.
Check out our history video and take a trip back in time below
View video transcript
We were founded in 1843
Here's just a snapshot of 175 years of history
The first LV= office building
Head office, Islington, Liverpool
Head office moves to London
LV= moves to Bournemouth
It all started with a penny
We welcomed our first customers with the old "penny policies"
Liverpool Victoria Friendly Society
We've grown into one of the largest friendly societies in the UK and over the years, we've acquired the following companies