Our story

Spring 1843, a business venture was launched that had the strongest of social implications.

The Liverpool Independent Legal Victoria Burial Society was born at 37 Blake Street, Liverpool.

The owner was William Fenton, a 36-year-old customs officer.

The great object of this Society is to afford the poorer classes of community, the means of providing for themselves, and their children a decent interment, at the trifling expense of a half-penny, a penny or three pence a week.

A team of agents going door-to-door.

Surplus assets covered stationary, coal and candles.

1868 expansion to new Liverpool offices, an old boarding house at 23 Islington was purchased for £2,000, where William Fenton was provided with free residence, coal and taxes.

1883 over 2,000 employees.

1914 the outbreak of war and the Society is getting prepared for action.

1917 28,020 claims amounting to £393,030 paid in respect of soldiers and sailors who have died on active service.

1930 The grand offices of Victoria House in Bloomsbury Square, London become the head office.

1939-1945 12,387 staff at Head Office, looking after over 13 million policies.

Older members of staff shouldered the burden of an ever-increasing workload as their younger colleagues were called up.

Only two employees chose to evacuate the London office.

The Liverpool Victoria fire brigade covered 12-hour shifts, maintaining non-stop protection around the clock lasting six strenuous years and dealt with two incendiary bombs and a high-explosive bomb which hit Victoria House.

4,000 employees absent on active service. Many of the 3,000 temporary women collectors were their wives.

1970 The World Snooker Championships were held at head office.

1980 The mainframe computer.

1994 Raising the flag revealing a new brand identity (a hen protecting its young).

1996 Liverpool Victoria takes over the Frizzell Group, moves out of Bloomsbury Square in London and relocates its Head Office to Bournemouth.

2007 A new era in the launch of a more vibrant and modern brand, a new logo and the iconic green heart.

Acquisitions: ABC insurance, LV= Britannia Rescue, Highway, Wealth Wizards, Teachers Assurance.