We've been going strong since 1843!
We want to help people live more confident lives, just like our founders set out to do so many years ago.
Watch our history video below and take a trip back in time.
We were founded in 1843
Take a look at where our offices have been throughout the years
The first LV= office building
Head office, Islington, Liverpool
Head office moves to London
LV= moves to Bournemouth
It all started with a penny
We welcomed our first customers with the old "penny policies"
Liverpool Victoria Financial Services
On 2 January 2020, we moved away from friendly society status and became registered with Companies House as a company limited by guarantee