Cookie policy

What we do with cookies

About the cookies we use

By using our website, you agree to us placing cookies on your computer

Here you can find out more about cookies, how we use them and how to manage or delete cookies on your browser

  • Our cookies don't store sensitive or personal information like your name, address or payment details: they simply remember any of your preferences and help us gather anonymous information about how well our web pages are performing.
  • If you prefer to block, restrict or delete cookies from LV.com or any other website, you can use your browser to do this. Please see our page on how to manage cookies on your computer.

Cookies Summary

Here’s a snapshot of the cookies we use

See the full list a little further down

Type of Cookie Number of Cookies
Strictly Necessary Cookies 14
Functionality Cookies 26
Performance Cookies 49
Persistent Cookies

3

Third Party Cookies  5

For more information on the cookies used on our website you can write to us at:
e-Commerce Team
LV=
Frizzell House County Gates
Bournemouth BH1 2NF

Complete list of cookies we use

Necessary Cookies

These cookies are essential for you to use our website. Without them, services, like getting a quote or buying online, won’t work.

Cookie name Cookie type Description
__cfduid
persistent, functional, performance Cloudflare detect malicious visitors to our customers’ websites and to minimize blocking legitimate users
 ARRAfinity  functional This cookie is set by websites run on the Windows Azure cloud platform, such as LV.com. It is used for load balancing to make sure the visitor page requests are routed to the same server in any browsing session 
ASP.NET_SessionId
functional
This cookie (and others like it) are session cookies that allow our site to remember selections you make from page-to-page, like when you fill out a form
 CONSENT necessary  This cookie carries out information about how the end-user uses the website and any advertising that the end-user may have seen before visiting the said website
cookiePolicyAccepted
functional
Indicates user has accepted cookies disclaimer
 cp_session functional This cookie is used for 'help' systems found on the website
DSID  necessary This cookie is set to note your specific user identity. It contains a hashed/encrypted unique ID.
laravel_session  functional   Used for communication between our Pension Income Calculator with the server
sc.ASP.NET_SESSIONID
functional
Sitecore session ID to store session against the user. Sitecore is the platform LV.com is built on
sc.UserId
persistent, functional
Sitecore user ID. Sitecore is the platform LV.com is built on
 SRCHD  functional This is a Microsoft MSN 1st party cookie that ensures the proper functioning of the website
 SRCHUID
 SRCHUSR
 XSRF-TOKEN functional Used to stop cross-site scripting for our Pension Income Calculator 
Functional Cookies

These cookies allow our website to remember choices you make and provide enhanced, more personal features (like our Live Chat service). They may also be used to provide services you have asked for like watching a video. The information these cookies collect is anonymous and they can't track your browsing activity on other websites.

Cookie name Cookie type Description
.ASPXAUTH
functional This determines if a user is authenticated within My Account
 _js_datr functional  Facebook set the ‘datr’ cookie when a web browser accesses facebook.com and the cookie helps identify suspicious login activity and keep users safe
_pinterest_cm functional
These cookies allow users to share pictures via Pinterest / the "Pin It" button, and Pinterest can collect statistical information about the usage of their service
amp-user-notification functional AMP has a useful built-in component, amp-user-notification, for displaying pop-up, dismissable notifications
 anj functional This cookie is used for re-targeting, optimisation, reporting and attribution of online adverts
 atgRecSessionId functional This is a session cookie that contains an opaque ID and is used to route requests to the correct webserver
 atgRecVisitorId functional  This is a persistent cookie that contains an opaque ID and is used to recognise a visitor across separate visits to your website
 c5Session necessary This is a session cookie set by websites using the Concrete5 content management system. It is an anonymous session identifier cookie
cookieTest functional   A test one on startup to make sure that the client can support cookies
 backendDataInSessionFlag functional
To gain feedback from customers or consumers using LV.com by enabling a pop up survey. We use this information to improve the service we provide. 

DECLINED_DATE 
 kampyle_userid 
kampyleInvitePresented
kampylePageLoadedTimestamp 
kampyleSessionPageCounter 
 kampyleUserPercentile
kampyleUserSession 
kampyleUserSessionsCount
LAST_INVITATION_VIEW
LivePersonID  functional Our LiveChat help feature (powered by LivePerson) lets our customers webchat with our call centre agents if they have questions about their quote or need help with parts of our site
LVTRAVEL_WTS  functional The main apex session cookie 
LVTravelSession functional  Multiple session cookie allows redirect to multiple session page
 LVTravelTestCookie functional Checks to see if cookies are disabled. If they are, the cookie disabled page is shown
NS_SESSION functional Suite cookie 
 OpenIdConnect.nonce functional Used during the authentication to tracks users between websites to stop malicious users
 SUBMITTED_DATE functional  To gain feedback from customers or consumers using LV.com by enabling a popup survey. We use this information to improve the service we provide
Performance Cookies

These cookies collect information about how visitors use our website, like which pages visitors go to most often, how long they stay on them and if they get error messages. These cookies don’t collect information that can identify a visitor; all information collected is anonymous and we only use it to improve how our website works.

Cookie name Cookie type Description
dtBw
performance Dynatrace Real User Monitoring: used to monitor site performance, analyse website usage and track user behaviour
 dtCookie
 dtLatC
 dtPC
 dtSa
_ga persistent, performance

Enables the function of our web analytics software, Google Analytics, provided by Google. This software collects information about how visitors use our site. The data stored by these cookies never show any confidential information
_gali
_gat
_gat_gtag_UA_128119074_1
_gat_gtag_UA_4853394_2
_gat_tracker2
_gat_UA-4853394-20
 _gat_UA-4853394-6
_gat_UA-72587942-1 
 _gid
 _gcl_au performance  Used by Google AdSense for experimenting with advertisement efficiency across websites using their services 
1P_JAR  performance This cookie carries out information about how the end-user uses the website and any advertising that the end-user may have seen before visiting the said website 
 ai_session persistent, performance
Microsoft Analytics Insights 
 ai_user
 AMP_TOKEN  performance This cookie contains a token that can be used to retrieve a Client ID from AMP Client ID service. Other possible values indicate opt-out, inflight request or an error retrieving a Client ID from AMP Client ID service
 awin1.com  performance Used to track sales from affiliate websites  
_fbp 

 performance

Used by Facebook to deliver a series of advertisement products such as real-time bidding from third party advertisers 
 sc.Status   performance  Our web site may use SessionCam for analysis. SessionCam is a product that has been developed by SessionCam LTD. SessionCam may record mouse clicks, mouse movements, page scrolling and any text keyed into website forms. The information collected does not include bank details or any sensitive personal data. Data collected by SessionCam from LV=’s website is for LV= internal use only. The information collected is used to improve our website usability and is stored and used for aggregated and statistical reporting
 SessionCam
 redeye performance  These cookies are used to store information about user page activities during the website session. These cookies can be used to store information needed to make automated customer marketing emails work
 Salesforce performance 
DoubleClick  performance Used to analyse how well our paid advertising in search engines like Google is performing
  mmapi.store.p.0 performance   Persistent cookie set for a duration of one year from the visitor’s last visit on the site. It contains the generated experience, recorded actions, Maxymiser server node name. Campaign developers may also extend visitor’s profile with custom data captured during the visits to the website
  mmapi.store.s.0 performance  Session storage set for the duration of the browser session. It stores the same custom data as you may find in mmapi.store.p, but targeted only for the specific visitor's session

mmauthid
 performance 
These cookies allow us to test the performance of different pages in a controlled manner  
mmcore 
 mm-if-site-persist-ua-93
 MUID performance   This cookie is widely used by Microsoft as a unique user identifier. It can be set by embedded Microsoft scripts. Widely believed to sync across many different Microsoft domains, allowing user tracking
 da_sid performance  This cookie is used by Decibel and will be stored on the browser or device of visitors accessing a Decibel enabled web property. This cookie contains the unique ID of the session (visit) 
 da_lid performance  This cookie is used by Decibel and will be stored on the browser or device of visitors accessing a Decibel enabled web property. This cookie contains the unique ID of the visitor 
 icu  performance This cookie carries out information about how the end-user uses the website and any advertising that the end-user may have seen before visiting the said website
 IDE

MUIDB

 SIDCC
 SSID
wd
HSID  performance   This cookie is set by DoubleClick (which is owned by Google) to build a profile of the website visitor's interests and show relevant ads on other sites.
NID 
 JSHSID
APISID performance  This DoubleClick cookie is generally set through the site by advertising partners and used by them to build a profile of the website visitor's interests and show relevant ads on other sites. This cookie works by uniquely identifying your browser and device. 
SAPISID
 dmSessionID performance  This cookie name is associated with services from UK email marketing company DotMailer. Their software placed on a website enables the owners to track when email campaign recipients land on the target website, which enables monitoring of the effectiveness of a campaign. This cookie is a short-lived session identifier
recordID   performance  This cookie name is associated with services from UK email marketing company DotMailer. Their software placed on a website enables the owners to track when email campaign recipients land on the target website, which enables monitoring of the effectiveness of a campaign. This cookie is a unique user identifier, enabling persistent linking of behaviour on the site to a particular user and email campaign response
 xdVisitorId performance  The xdVisitorId cookie ensures a single per cent value per visitor for server-side experiments. This cookie, whose life ends when the browsing session ends, can be added to the protected cookie list identified in the necessary Cookies list as it does not collect any personal data

 

What is Google Analytics?

Google Analytics a web analytics service provided by Google that tracks and reports on all traffic that passes through the website. This data helps us to improve your browsing experience by making the website more user-friendly. The information generated is anonymised. We sometimes combine this data with our offline data to gain further insight.

Google Analytics also integrates with Google Ads, allowing us to review the performance of our online ad campaigns by tracking site visits, conversion rates, and other key metrics.

Cross-device tracking

Your browsing activity may be tracked across different devices. We may attempt to match your browsing activity on one device, such as your laptop, with your browsing activity on another device, such as your smartphone, so we can improve your overall browsing experience and the relevance of advertising delivered to you.

Persistant Cookies
Cookie name Cookie type Description
datr
persistent This cookie identifies the web browser been used to connect to Facebook independent of the logged-in user. This cookie plays a key role in Facebook’s security and site integrated features. The cookie generation and setting code has been reviewed and the setting code has been reviewed and it has been confirmed that the execution path followed in the case of a request for a social plugin content does not set the datr cookie
reevoo_sp_id.22ea  persistent Used by Reevoo customer reviews widgets 
reevoo_sp_ses.22ea persistent

Targeting & Advertising Cookies

These Cookies are typically used by websites to deliver targeted adverts based on browsing habits. These cookies help us deliver advertisements to you which we think may be of interest to you based on the pages on our website that you have visited. These advertisements will be delivered onto certain other websites that you visit.

We may share this information with third parties for these purposes and, we may combine Advertising cookies data with data we receive from third parties.

If you have not changed your browser settings to block cookies, when you receive any targeted LV= adverts on another website you will be given an opportunity to opt out from this targeting cookie.

The following Advertising cookies are used on our site:

Google Ads

These cookies collect information about how you use our website, such as which page you go to and what searches you have performed to enable us to provide more relevant messages to you across Google’s platforms. You can control the information Google uses to show you ads at https://adssettings.google.com.

Facebook

These cookies analyse the success of our advertising campaigns on Facebook by measuring how many adverts that are clicked on result in a purchase. This helps us avoid showing you adverts you are not likely to be interested in. They also collect information about how you use our website, such as which pages you go to, to enable us to provide more relevant messages to you across Facebook. You can control the information Facebook uses to show you ads at  https://www.facebook.com/ads/preferences

Search Ads 360 (SA360) / Display & Video 360 (DV360)

This cookie analyses the success of our advertising campaigns across the internet by measuring how many adverts that are clicked on result in a purchase. This helps us avoid showing you adverts you are not likely to be interested in. You can find out more generally about Google and its advertising policies and principles at https://policies.google.com/technologies/ads.

To find out how you can block these cookies on your device, please visit our page on Restricting or blocking cookies in your browser

Trustpilot

Sometimes we invite other companies to carry out work on our behalf. We use Brandwatch to invite customers to submit reviews about us, and when you are on their site they use cookies to generate statistics, monitor website performance and your use of their Website, to authenticate and improve the functionality of their Website and connect you to social networks. They use session cookies, persistent cookies, HTML5 sessionStorage and HTML5 localStorage session cookies. Full details are available on the Trustpilot website.

Third Party Cookies
Cookie name Cookie type Description
AID
Third-party Google uses the cookie to serve advertisements across the web
ANID  Third-party Google uses the cookie to serve advertisements across the web
fr  Third-party  Facebook’s primary advertising cookie, used to deliver, measure and improve the relevancy of ads
 SID
Third-party  Google uses this cookie to help customize ads on Google properties, like Google Search. They use such cookies to remember your most recent searches, your previous interactions with an advertiser’s ads or search results, and your visits to an advertiser’s website. This helps us to show you customized ads on Google
 Trustpilot
 
Third-party
 
 Trustpilot: Sometimes we invite other companies to carry out work on our behalf. We use Brandwatch to invite customers to submit reviews about us, and when you are on their site they use cookies to generate statistics, monitor website performance and your use of their Website, to authenticate and improve the functionality of their Website and connect you to social networks. They use session cookies, persistent cookies, HTML5 sessionStorage and HTML5 localStorage session cookies. Full details are available on their website -  https://uk.legal.trustpilot.com/end-user-privacy-terms”