Cookie policy

What we do with cookies

About the cookies we use

By using our website, you agree to us placing cookies on your computer

Here you can find out more about cookies, how we use them and how to manage or delete cookies on your browser

  • Our cookies don’t store sensitive or personal information like your name, address or payment details: they simply remember any of your preferences and help us gather anonymous information about how well our web pages are performing.
  • If you prefer to block, restrict or delete cookies from LV.com or any other website, you can use your browser to do this. Please see our page on how to manage cookies on your computer.

Cookies Summary

Here’s a snapshot of the cookies we use

See the full list a little further down

Type of Cookie Number of Cookies
Strictly Necessary Cookies 13
Functionality Cookies 16
Performance Cookies 38
Persistent Cookies

13

Third Party Cookies  10

For more information on the cookies used on our website you can write to us at:
e-Commerce Team
LV=
Frizzell House County Gates
Bournemouth BH1 2NF

Complete list of cookies we use

Necessary Cookies

These cookies are essential for you to use our website. Without them, services like getting a quote or buying online won't work.

Cookie name Cookie type Description
__cfduid
persistent, functional, performance Cloudflare CDN 
ARRAffinity functional  This cookie is set by websites run on the Windows Azure cloud platform, such as LV.com. It is used for load balancing to make sure the visitor page requests are routed to the same server in any browsing session  
ASP.NET_SessionId
functional
This cookie (and others like it) are session cookies that allow our site to remember selections you make from page to page, like when you fill out a form.
cookiePolicyAccepted
functional
Indicates user has accepted cookies disclaimer
CONSENT functional This cookie carries out information about how the end-user uses the website and any advertising that the end-user may have seen before visiting the said website 
DSID functional This cookie is set to note your specific user identity. It contains a hashed/encrypted unique ID. 
laravel_session functional Used for communication between our Pension Income Calculator with the server 
sc.ASP.NET_SESSIONID functional Sitecore session ID to store session against the user. Sitecore is the platform LV.com is built on
sc.UserId persistent, functional Sitecore user ID. Sitecore is the platform LV.com is built on
SRCHD functional This is a Microsoft MSN 1st party cookie that ensures the proper functioning of the website 
SRCHUID
SRCHUSR
XSRF-TOKEN functional  Used to stop cross-site scripting for our Pension Income Calculator 
Functional Cookies

These cookies allow our website to remember choices you make and provide enhanced, more personal features (like our Live Chat service). They may also be used to provide services you have asked for like watching a video. The information these cookies collect is anonymous and they can't track your browsing activity on other websites.

Cookie name Cookie type Description
__cfduid persistent, functional, performance Cloudflare CDN 
_js_datr functional  Facebook set the ‘datr’ cookie when a web browser accesses facebook.com and the cookie helps identify suspicious login activity and keep users safe
_pinterest_cm functional  These cookies allow users to share pictures via Pinterest / the "Pin It" button, and Pinterest can collect statistical information about the usage of their service
anj functional  This cookie is used for re-targeting, optimisation, reporting and attribution of online adverts
ASP.NET_SessionId functional
This cookie (and others like it) are session cookies that allow our site to remember selections you make from page to page, like when you fill out a form.
atgRecVisitorId functional  This is a persistent cookie that contains an opaque ID and is used to recognise a visitor across separate visits to your website 
c5Session functional This is a session cookie set by websites using the Concrete5 content management system. It is an anonymous session identifier cookie
kampyle_userid functional, third party
 
To gain feedback from customers or consumers using LV.com by enabling a pop up survey. We use this information to improve the service we provide. 
kampyleUserSessionsCount
kampylePageLoadedTimestamp 
kampyleSessionPageCounter 
kampyleUserSession 
kampyleUserSessionsCount
LAST_INVITATION_VIEW
sc.ASP.NET_SESSIONID  functional 

Our website may use SessionCam for analysis. SessionCam is a product that has been developed by SessionCam LTD. SessionCam may record mouse clicks, mouse movements, page scrolling and any text keyed into website forms. The information collected does not include bank details or any sensitive personal data. Data collected by SessionCam from LV=’s website is for LV= internal use only. The information collected is used to improve our website usability and is stored and used for aggregated and statistical reporting

sc.UserId persistent, functional 
Performance Cookies

These cookies collect information about how visitors use our website, like which pages visitors go to most often, how long they stay on them and if they get error messages. These cookies don't collect information that can identify a visitor; all information collected is anonymous and we only use it to improve how our website works.

Cookie name Cookie type Description
__cfduid
persistent, functional, performance Cloudflare CDN 
_fbp performance  Used by Facebook to deliver a series of advertisement products such as real-time bidding from third party advertisers 
_ga persistent, performance

Enables the function of our web analytics software, Google Analytics, provided by Google. This software collects information about how visitors use our site. The data stored by these cookies never show any confidential information
_gali
_gat
_gat_UA-4853394-20
_gat_UA-4853394-6
_gat_UA-72587942-1
_gid 
_gcl_au performance Used by Google AdSense for experimenting with advertisement efficiency across websites using their services
1P_JAR performance This cookie carries out information about how the end-user uses the website and any advertising that the end-user may have seen before visiting the said website
ai_session persistent, performance
Microsoft Analytics Insights 
ai_user
AMP_TOKEN performance  This cookie contains a token that can be used to retrieve a Client ID from AMP Client ID service. Other possible values indicate opt-out, inflight request or an error retrieving a Client ID from AMP Client ID service
dtCookie performance
Dynatrace Real User Monitoring: used to monitor site performance, analyse website usage and track user behaviour
dtLatC
dtPC
dtSa
da_sid performance  This cookie is used by Decibel and will be stored on the browser or device of visitors accessing a Decibel enabled web property. This cookie contains the unique ID of the session (visit) 
da_lid performance  This cookie is used by Decibel and will be stored on the browser or device of visitors accessing a Decibel enabled web property. This cookie contains the unique ID of the visitor 
dmSessionID performance This cookie name is associated with services from UK email marketing company DotMailer. Their software placed on a website enables the owners to track when email campaign recipients land on the target website, which enables monitoring of the effectiveness of a campaign. This cookie is a short-lived session identifier
MUID performance This cookie is widely used by Microsoft as a unique user identifier. It can be set by embedded Microsoft scripts. Widely believed to sync across many different Microsoft domains, allowing user tracking
mmapi.store.p.0 performance Persistent cookie set for a duration of one year from the visitor’s last visit on the site. It contains the generated experience, recorded actions, Maxymiser server node name. Campaign developers may also extend visitor’s profile with custom data captured during the visits to the website 
mmapi.store.s.0 performance Session storage set for the duration of the browser session. It stores the same custom data as you may find in mmapi.store.p, but targeted only for the specific visitor's session 
mm-if-site-persist-ua-93 performance
This cookie allows us to test the performance of different pages in a controlled manner
HSID performance This cookie is set by DoubleClick (which is owned by Google) to build a profile of the website visitor's interests and show relevant ads on other sites.
NID
JSHSID
icu performance  This cookie carries out information about how the end-user uses the website and any advertising that the end-user may have seen before visiting the said website
IDE
MUIDB
SIDCC
SSID
wd
APISID performance This DoubleClick cookie is generally set through the site by advertising partners and used by them to build a profile of the website visitor's interests and show relevant ads on other sites. This cookie works by uniquely identifying your browser and device.  
SAPISID
sc.Status performance Our web site may use SessionCam for analysis. SessionCam is a product that has been developed by SessionCam LTD. SessionCam may record mouse clicks, mouse movements, page scrolling and any text keyed into website forms. The information collected does not include bank details or any sensitive personal data. Data collected by SessionCam from LV=’s website is for LV= internal use only. The information collected is used to improve our website usability and is stored and used for aggregated and statistical reporting
recordID performance This cookie name is associated with services from UK email marketing company DotMailer. Their software placed on a website enables the owners to track when email campaign recipients land on the target website, which enables monitoring of the effectiveness of a campaign. This cookie is a unique user identifier, enabling persistent linking of behaviour on the site to a particular user and email campaign response 
Persistent Cookies

 

Cookie name Cookie type Description
__cfduid persistent, functional, performance Cloudflare CDN 
_ga persistent, performance
Google Analytics
_gali
_gat
_gat_UA-4853394-20
_gat_UA-4853394-6
_gat_UA-72587942-1
_gid 
ai_session persistent, performance
Microsoft Analytics Insights
ai_user
datr persistent This cookie identifies the web browser been used to connect to Facebook independent of the logged-in user. This cookie plays a key role in Facebook’s security and site integrated features. The cookie generation and setting code has been reviewed and the setting code has been reviewed and it has been confirmed that the execution path followed in the case of a request for a social plugin content does not set the datr cookie
reevoo_sp_id.22ea persistent, third party
Used by Reevoo customer reviews widgets
sc.UserId persistent, functional Sitecore user ID
Targeting & Advertising Cookies

These Cookies are typically used by websites to deliver targeted adverts based on browsing habits. These cookies help us deliver advertisements to you which we think may be of interest to you based on the pages on our website that you have visited. These advertisements will be delivered onto certain other websites that you visit.

We may share this information with third parties for these purposes and, we may combine Advertising cookies data with data we receive from third parties.

If you have not changed your browser settings to block cookies, when you receive any targeted LV= adverts on another website you will be given an opportunity to opt out from this targeting cookie.

The following Advertising cookies are used on our site:

Google Adwords

These cookies collect information about how you use our website, such as which page you go to and what searches you have performed to enable us to provide more relevant messages to you across Google’s platforms. You can control the information Google uses to show you ads at https://adssettings.google.com.

Facebook

These cookies analyse the success of our advertising campaigns on Facebook by measuring how many adverts that are clicked on result in a purchase. This helps us avoid showing you adverts you are not likely to be interested in. They also collect information about how you use our website, such as which pages you go to, to enable us to provide more relevant messages to you across Facebook. You can control the information Facebook uses to show you ads at  https://www.facebook.com/ads/preferences

Third Party Cookies

When you visit LV.com you may notice some cookies that aren't related to our website. If you go on to a web page that contains embedded content, like videos from YouTube, you may be sent cookies from these websites. We don't control the setting of these cookies, but you can check these third-party websites for more information about their cookies and how to manage them.

Cookie name Cookie type Description
AID third party Google uses the cookie to serve advertisements across the web 
ANID
fr third party Facebook’s primary advertising cookie, used to deliver, measure and improve the relevancy of ads
kampyleUserSessionsCount functional, third party Enable live chat widget functionality
kampylePageLoadedTimestamp
kampyleSessionPageCounter
kampyleUserSession
kampyleUserSessionsCount
SID  third party Google uses this cookie to help customize ads on Google properties, like Google Search. They use such cookies to remember your most recent searches, your previous interactions with an advertiser’s ads or search results, and your visits to an advertiser’s website. This helps us to show you customized ads on Google
reevoo_sp_id.22ea persistent, third party
Used by Reevoo customer reviews widgets