Cookie policy

What we do with cookies

About the cookies we use

By using our website, you agree to us placing cookies on your computer

Here you can find out more about cookies, how we use them and how to manage or delete cookies on your browser

  • Our cookies don't store sensitive or personal information like your name, address or payment details: they simply remember any of your preferences and help us gather anonymous information about how well our web pages are performing.
  • If you prefer to block, restrict or delete cookies from LV.com or any other website, you can use your browser to do this. Please see our page on how to manage cookies on your computer.
Cookies Summary

Here's a snapshot of the cookies we use

See the full list a little further down

Type of Cookie Number of Cookies
Strictly Necessary Cookies 14
Functionality Cookies 21
Performance Cookies 47
Targeting Cookies 4
Unknown Cookies 2

 

For more information on the cookies used on our website you can write to us at:
e-Commerce Team
LV=
Frizzell House County Gates
Bournemouth BH1 2NF

Complete list of cookies we use

Necessary Cookies

These cookies are essential for you to use our website. Without them, services like getting a quote or buying online won't work.

Cookie name Cookie type Description
__cfduid
persistent, functional, performance Cloudflare detect malicious visitors to our customers’ websites and to minimize blocking legitimate users
 ARRAfinity  functional This cookie is set by websites run on the Windows Azure cloud platform, such as LV.com. It is used for load balancing to make sure the visitor page requests are routed to the same server in any browsing session. 
ASP.NET_SessionId
functional
This cookie (and others like it) are session cookies that allow our site to remember selections you make from page to page, like when you fill out a form.
cookiePolicyAccepted
functional
Indicates user has accepted cookies disclaimer
 cp_session functional This cookie is used for Help systems found in the website. 
cy_track_user   functional A third party cookie served by Barclaycard which allows us to process the 'Verified by Visa' security check when you buy a policy.  
DSID  necessary This cookie is set to note your specific user identity. It contains a hashed/encrypted unique ID. 
laravel_session  functional   Used for communication between our Pension Income Calculator with the server 
sc.ASP.NET_SESSIONID
functional
Sitecore session ID to store session against the user. Sitecore is the platform LV.com is built on
sc.UserId
persistent, functional
Sitecore user ID. Sitecore is the platform LV.com is built on
 SRCHD  functional This is a Microsoft MSN 1st party cookie that ensures the proper functioning of the website. 
 SRCHUID
 SRCHUSR
 XSRF-TOKEN functional Used to stop cross site scripting for our Pension Income Calculator 
Functional Cookies

These cookies allow our website to remember choices you make and provide enhanced, more personal features (like our Live Chat service). They may also be used to provide services you have asked for like watching a video. The information these cookies collect is anonymous and they can't track your browsing activity on other websites.

Cookie name Cookie type Description
_js_datr functional Facebook set the ‘datr’ cookie when a web browser accesses facebook.com and the cookie helps identify suspicious login activity and keep users safe.
_pinterest_cm functional
These cookies allow users to share pictures via Pinterest / the "Pin It" button, and Pinterest can collect statistical information about usage of their service
1P_JAR functional
This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website.
amp-user-notification functional  AMP has a useful built-in component, amp-user-notification, for displaying pop-up, dismissable notifications.
 atgRecSessionId functional   This is a session cookie that contains an opaque ID and is used to route requests to the correct web server. 
 atgRecVisitorId functional    This is a persistent cookie that contains an opaque ID and is used to recognize a visitor across separate visits to your website.
 c5Session functional   This is a session cookie set by websites using the Concrete5 content management system. It is an anonymous session identifier cookie. 
 backendDataInSessionFlag functional
To gain feedback from customers or consumers using LV.com by enabling a pop up survey. We use this information to improve the service we provide. 

DECLINED_DATE 
 kampyle_userid 
kampyleInvitePresented
kampylePageLoadedTimestamp 
kampyleSessionPageCounter 
 kampyleUserPercentile
kampyleUserSession 
kampyleUserSessionsCount
LAST_INVITATION_VIEW
SUBMITTED_DATE
LivePersonID    functional Our LiveChat help feature (powered by LivePerson) that lets our customers web chat with our call centre agents if they have questions about their quote or need help with parts of our site. 
 reevoo_sp_id.22ea persistent  Used by Reevoo customer reviews widgets
reevoo_sp_ses.22ea 
Performance Cookies

These cookies collect information about how visitors use our website, like which pages visitors go to most often, how long they stay on them and if they get error messages. These cookies don't collect information that can identify a visitor; all information collected is anonymous and we only use it to improve how our website works.

Cookie name Cookie type Description
dtBw
performance Dynatrace Real User Monitoring: used to monitor site performance, analyse website usage and track user behaviour
 dtCookie  
 dtLatC  
 dtPC  
 dtSa
_ga persistent, performance

Enables the function of our web analytics software, Google Analytics, provided by Google. This software collects information about how visitors use our site. The data stored by these cookies never show any confidential information
_gali
_gat
_gat_gtag_UA_128119074_1
_gat_gtag_UA_4853394_2
_gat_tracker2
_gat_UA-4853394-20
 _gat_UA-4853394-6
_gat_UA-72587942-1 
 _gid
 _gcl_au performance  Used by Google AdSense for experimenting with advertisement efficiency across websites using their services 
 ai_session persistent, performance
Microsoft Analytics Insights 
 ai_user
 AMP_TOKEN  performance This cookie contains a token that can be used to retrieve a Client ID from AMP Client ID service. Other possible values indicate opt-out, inflight request or an error retrieving a Client ID from AMP Client ID service. 
 awin1.com  performance Used to track sales from affiliate websites  
_fbp 

 performance

Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers 
 sc.Status   performance  Our web site may use SessionCam for analysis. SessionCam is a product that has been developed by SessionCam LTD. SessionCam may record mouse clicks, mouse movements, page scrolling and any text keyed into website forms. The information collected does not include bank details or any sensitive personal data. Data collected by SessionCam from LV=’s website is for LV= internal use only. The information collected is used to improve our website usability and is stored and used for aggregated and statistical reporting
 SessionCam
 redeye performance  This cookie is used to store information about user page activities during the website session. These cookies can be used to store information needed to make automated customer marketing emails work 
DoubleClick  performance Used to analyse how well our paid advertising in search engines like Google is performing. 
 mmapi.store.p.0  performance 
These cookies allow us to test the performance of different pages in a controlled manner  
 mmapi.store.s.0
mmauthid
mmcore 
 mm-if-site-persist-ua-93
 MUID performance   This cookie is widely used my Microsoft as a unique user identifier. It can be set by embedded microsoft scripts. Widely believed to sync across many different Microsoft domains, allowing user tracking.
 da_sid performance  This cookie is used by Decibel and will be stored on the browser or device of visitors accessing a Decibel enabled web property. This cookie contains the unique ID of the session (visit) 
 da_lid performance  This cookie is used by Decibel and will be stored on the browser or device of visitors accessing a Decibel enabled web property. This cookie contains the unique ID of the visitor 
 icu  performance This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website. 
 IDE

MUIDB

 SIDCC
 SSID
wd
HSID  performance   This cookie is set by DoubleClick (which is owned by Google) to build a profile of the website visitor's interests and show relevant ads on other sites.
NID 
APISID performance  This DoubleClick cookie is generally set through the site by advertising partners, and used by them to build a profile of the website visitor's interests and show relevant ads on other sites. This cookie works by uniquely identifying your browser and device. 
SAPISID
 dmSessionID  performance This cookie name is associated with services from UK email marketing company DotMailer. Their software placed on a website enables the owners to track when email campaign recipients land on the target website, which enables monitoring of the effectiveness of a campaign. These cookies are identifiers 
 recordID
 SIVISITOR performance  This cookie name is associated with the use services from iJento for customer intelligence and analytics. The platform enables profiling and segmentation of customers, to help website owners better target offerings to visitors. This cookie is a unique visitor identifier. 
 xdVisitorId performance  The xdVisitorId cookie ensures a single percent value per visitor for server-side experiments.

 

What is Google Analytics?

Google Analytics a web analytics service provided by Google that tracks and reports on all traffic that passes through the website. This data helps us to improve your browsing experience by making the website more user-friendly. The information generated is anonymised. We sometimes combine this data with our offline data to gain further insight.

Google Analytics also integrates with Google Ads, allowing us to review the performance of our online ad campaigns by tracking site visits, conversion rates, and other key metrics.

Cross-device tracking

Your browsing activity may be tracked across different devices. We may attempt to match your browsing activity on one device, such as your laptop, with your browsing activity on another device, such as your smartphone, so we can improve your overall browsing experience and the relevance of advertising delivered to you.

Targeting & Advertising Cookies

These Cookies are typically used by websites to deliver targeted adverts based on browsing habits. These cookies help us deliver advertisements to you which we think may be of interest to you based on the pages on our website that you have visited. These advertisements will be delivered onto certain other websites that you visit.

We may share this information with third parties for these purposes and, we may combine Advertising cookies data with data we receive from third parties.

If you have not changed your browser settings to block cookies, when you receive any targeted LV= adverts on another website you will be given an opportunity to opt out from this targeting cookie.

The following Advertising cookies are used on our site:

Google Ads

These cookies collect information about how you use our website, such as which page you go to and what searches you have performed to enable us to provide more relevant messages to you across Google’s platforms. You can control the information Google uses to show you ads at https://adssettings.google.com.

Facebook

These cookies analyse the success of our advertising campaigns on Facebook by measuring how many adverts that are clicked on result in a purchase. This helps us avoid showing you adverts you are not likely to be interested in. They also collect information about how you use our website, such as which pages you go to, to enable us to provide more relevant messages to you across Facebook. You can control the information Facebook uses to show you ads at  https://www.facebook.com/ads/preferences

Search Ads 360 (SA360) / Display & Video 360 (DV360)

This cookie analyses the success of our advertising campaigns across the internet by measuring how many adverts that are clicked on result in a purchase. This helps us avoid showing you adverts you are not likely to be interested in. You can find out more generally about Google and its advertising policies and principles at https://policies.google.com/technologies/ads.

To find out how you can block these cookies on your device, please visit our page on Restricting or blocking cookies in your browser

Trustpilot

Sometimes we invite other companies to carry out work on our behalf. We use Brandwatch to invite customers to submit reviews about us, and when you are on their site they use cookies to generate statistics, monitor website performance and your use of their Website, to authenticate and improve the functionality of their Website and connect you to social networks. They use session cookies, persistent cookies, HTML5 sessionStorage and HTML5 localStorage session cookies. Full details are available on the Trustpilot website.

Unclassified Cookies

Unclassified cookies 

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