information

LV= uses cookies to give you the best experience online and to provide anonymised, aggregated site usage data. You can find out what cookies we use and how you can disable them in our Cookie Policy. By continuing to use our website, you agree to our use of cookies in accordance with our cookie policy unless you have disabled them.

skip to main content

Cookie policy

What we do with cookies

Large green heart

Our cookies policy

Our cookies don't store sensitive or personal information like your name, address or payment details: they simply remember any of your preferences and help us gather anonymous information about how well our web pages are performing. If you prefer to block, restrict or delete cookies from LV.com or any other website, you can use your browser to do this. Please see our page on how to manage cookies on your computer.

The cookies we use

Here are the types of cookie we use, what they're used for and some examples of how we use them.

Strictly necessary cookies

These cookies are essential for you to use our website. Without them, services like getting a quote or buying online won't work. Some examples from our website are:

Cookie Name

ASP.NET_SessionId

Cookie purpose

This cookie (and others like it) are session cookies that allow our site to remember selections you make from page to page, like when you fill out a form.

It will be deleted when you close your browser.

cy_track_user

A third party cookie served by Barclaycard which allows us to process the 'Verified by Visa' security check when you buy a policy.

Performance cookies

These cookies collect information about how visitors use our website, like which pages visitors go to most often, how long they stay on them and if they get error messages. These cookies don't collect information that can identify a visitor; all information collected is anonymous and we only use it to improve how our website works. Some examples from our website are:

Cookie Name

_ga

Cookie purpose

Enables the function of our web analytics software, Google Analytics, provided by Google. This software collects information about how visitors use our site. The data stored by these cookies never show any confidential information.

__utma

__utmb

__utmc

__utmz

Enables the function of Google Analytics software. This software helps analyse visitor information (including the browser and device they're using). The data stored by these cookies never show any confidential information.

svid

Used to track how effective our online campaigns (like banner advertising) are.

redeye

This cookie is used to store information about user page activities during the website session. These cookies can be used to store information needed to make automated customer marketing emails work.

netoutcome

This cookie is used to allow the website owner to monitor user activity across key areas of its website in order to provide services that better personalise and make more relevant marketing communications and also the provision of analytical reporting.

DoubleClick

Used to analyse how well our paid advertising in search engines like Google is performing.

SessionCam

Our web site may use SessionCam for analysis. SessionCam is a product that has been developed by SessionCam LTD. SessionCam may record mouse clicks, mouse movements, page scrolling and any text keyed into website forms. The information collected does not include bank details or any sensitive personal data. Data collected by SessionCam from LV=’s website is for LV= internal use only. The information collected is used to improve our website usability and is stored and used for aggregated and statistical reporting

mmcore, mmauthid

These cookies allow us to test the performance of different pages in a controlled manner.

Functionality cookies

These cookies allow our website to remember choices you make and provide enhanced, more personal features (like our Live Chat service). They may also be used to provide services you have asked for like watching a video. The information these cookies collect is anonymous and they can't track your browsing activity on other websites.

Cookie Name

LivePersonID

Cookie purpose

Our LiveChat help feature (powered by LivePerson) that lets our customers web chat with our call centre agents if they have questions about their quote or need help with parts of our site.

session_start_time

Allows us to bring up our feedback survey (powered by Kampyle) on our site on pages that have the 'We'd love your feedback' banner in the bottom right corner.

Targeting (or advertising) cookies

These Cookies are typically used by websites to deliver targeted adverts based on browsing habits. These cookies help us deliver advertisements to you which we think may be of interest to you based on the pages on our website that you have visited. These advertisements will be delivered onto certain other websites that you visit.

We may share this information with third parties for these purposes and, we may combine Advertising cookies data with data we receive from third parties.

If you have not changed your browser settings to block cookies, when you receive any targeted LV= adverts on another website you will be given an opportunity to opt out from this targeting cookie.

The following Advertising cookies are used on our site:

  • Google Adwords

These cookies collect information about how you use our website, such as which page you go to and what searches you have performed to enable us to provide more relevant messages to you across Google’s platforms. You can control the information Google uses to show you ads at https://adssettings.google.com.

  • Facebook
  • These cookies analyse the success of our advertising campaigns on Facebook by measuring how many adverts that are clicked on result in a purchase. This helps us avoid showing you adverts you are not likely to be interested in. They also collect information about how you use our website, such as which pages you go to, to enable us to provide more relevant messages to you across Facebook. You can control the information Facebook uses to show you ads at https://www.facebook.com/ads/preferences

  • Double Click (Google)
  • This cookie analyses the success of our advertising campaigns across the internet by measuring how many adverts that are clicked on result in a purchase. This helps us avoid showing you adverts you are not likely to be interested in. You can find out more generally about Google and its advertising policies and principles at https://policies.google.com/technologies/ads

    To find out how you can block these cookies on your device, please visit our page on Restricting or blocking cookies in your browser

Third party cookies

When you visit LV.com you may notice some cookies that aren't related to our website. If you go on to a web page that contains embedded content, like videos from YouTube, you may be sent cookies from these websites. We don't control the setting of these cookies, but you can check these third-party websites for more information about their cookies and how to manage them.

Sharing via social networks (like Facebook and Twitter)

If you share LV.com content with friends through social networks like Facebook and Twitter you may also be sent cookies from these websites.

For more information on the cookies used on our website

You can write to us at:

e-Commerce Team
LV=
Frizzell House
County Gates
Bournemouth
BH1 2NF