Man using garden hand tool next to green plants

Annuity Shop

It’s simple; we shop around to get you the highest retirement income

Lines open: 9am to 5pm Monday to Friday
Have a commitment free chat with a friendly adviser today0800 032 9301

Why use the LV= Annuity Shop?

If you've decided to buy a guaranteed income for life then we will do the shopping around and get you the highest income

Here are some reasons to get in touch...

  • Best annuity rates. We can pick the best quote from the whole of the market; we’ll contact all of the annuity providers available to get the highest income for you.
  • Free, no obligation quotes. No upfront fees, no obligation.
  • Personal. Right from the start you will have your own personal contact with us, with a direct contact number.
  • Thorough. We’ll help shape your decisions by ensuring you understand the different types of annuity available so you can select what is best for you. We know what information the annuity providers need, so we’ll take time to gather this from you thoroughly.
  • Peace of mind. We are strictly regulated by the Financial Conduct Authority. You’ll be in safe hands.
  • Here to help. We’ll take you through the whole process with a helping hand, including setting-up your new plan and liaising with your pension providers.

Who we are

We're part of LV=, a name you can trust

We specialise in providing retirement solutions; we've been doing it for over 20 years

  • LV= has been in business for over 175 years
  • We're proud of our rich heritage and strong foundations. 

How it works

Our tried and tested shopping around process follows 3 simple steps

It all starts with a chat

It’s free, with no commitment.

Call for a chat with one of our friendly retirement options specialists; help us to understand what you want to achieve.

We’ll explain all the annuity options clearly to help you to shape your choices and make a decision.

To help us get the highest income for you we’ll need information about your health: this includes medical conditions (past or present), medications and lifestyle factors, for example smoking and height/weight. Remember, these details might entitle you to an increased income, so it’s worth giving us the detail!

We do the shopping around

We will shop around all the providers on the market to get the highest income. We’ll share a comparison summary with you and provide a detailed quote for the best rate.

We’ll go through the annuity quote with you and ensure you understand the details.

We can communicate with you securely using our online client portal. If you prefer we can use email or the post.

If there’s anything that you’re unsure of, we’ll take time to answer your questions.

Apply and set up

When you’re ready to proceed, we'll help you to complete any necessary paperwork.

Our team will take it from there, we’ll liaise with your pension providers and set everything up for you.

You’ll be kept informed of progress and it will be easy to get in touch with us if you need to.

Annuity shop

Looking for the best annuity rate?

Have a commitment-free chat today to find the best annuity rate for you.

Mon to Fri - 9am to 5pm
TextDirect - First dial 18001 

We will record and/or monitor calls for training and audit purposes 

Need more information?

Pension wise

Pension Wise is a free, impartial government service from Money Helper offering information on your pension options.

Pension Wise can help you find out what you can do with your pension pot and help you understand your overall financial situation for when you come to retire. It is available to anyone over age 50 with a defined contribution pension.

You can talk to someone over the phone or face to face.

For more information visit Money Helper or call them on 0800 138 3944.