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Annuity Shop

It’s simple; we shop around to get you the highest retirement income

Lines open: 9am to 5pm Monday to Friday
Have a commitment free chat with a friendly adviser today0800 032 9301

Why use the LV= Annuity Shop?

If you've decided to buy a guaranteed income for life then we will do the shopping around and get you the highest income

Here are some reasons to get in touch...

  • Best annuity rates. We can pick the best quote from the whole of the market; we’ll contact all of the annuity providers available to get the highest income for you.
  • Free, no obligation quotes. No upfront fees, no obligation.
  • Personal. Right from the start you will have your own personal contact with us, with a direct contact number.
  • Thorough. We’ll help shape your decisions by ensuring you understand the different types of annuity available so you can select what is best for you. We know what information the annuity providers need, so we’ll take time to gather this from you thoroughly.
  • Peace of mind. We are strictly regulated by the Financial Conduct Authority. You’ll be in safe hands.
  • Here to help. We’ll take you through the whole process with a helping hand, including setting-up your new plan and liaising with your pension providers.

Who we are

We're part of LV=, a name you can trust

We specialise in providing retirement solutions; we've been doing it for over 20 years

  • LV= has been in business for over 175 years
  • We're proud of our rich heritage and strong foundations. 

How it works

Our tried and tested shopping around process follows 3 simple steps

Annuity shop

Looking for the best annuity rate?

Have a commitment-free chat today to find the best annuity rate for you.

Mon to Fri - 9am to 5pm
TextDirect - First dial 18001 

We will record and/or monitor calls for training and audit purposes 

Need more information?

Pension wise

Pension wise is a free, impartial government service offering information on your pension options

Pension wise can help you find out what you can do with your pension pot, how to shop around and what to look out for with taxes and fees. It is available to anyone over age 50 with a defined contribution pension.

You can talk to someone over the phone or face to face.

For more information visit or call them on 0800 138 3944.