Health visitor and a senior woman during home visit

Long-term care planning

Helping you get expert advice if you’re considering a long-term care product to fund your care

Speak to one of our expert advisers today

0800 023 4364

Lines open: 8:30am to 6pm Monday to Friday

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WHAT IS LONG-TERM CARE PLANNING?

Our qualified LV= experts can help you make informed decisions about the best way to pay for your long-term care fees

Long-term care planning is an essential part of managing your finances in later life. It helps you plan and manage the significant costs of long-term care services, such as home care, assisted living and nursing homes.

There are a number of ways to fund long-term care, so it’s worth seeking advice to ensure you’re choosing the right plan to meet your unique circumstances.

Retirement is a huge milestone and most hope to have a long and healthy life living independently in their own home. For some though, it may mean needing a form of care in later life either at home or in a care home. That’s where long-term care planning advice can help.

Our specialist care fees advisers can search the whole of the market and recommend a product most suited to your individual needs to help fund the cost of long-term care.

The cost of long-term care

The cost of long-term care in the UK will depend on both the type of care in question but also where in the country the facility is. For example, London will be more expensive than care homes in the North East.

What is the average care home costs?

According to Carehome.co.uk, in 2025 the average monthly cost of a residential care home in the UK is £5,164, which equates to £67,132 per year.

What is the average nursing home cost?

The average monthly cost of a nursing home in the UK is £6,180 a month, which equates to £80,340 a year.

What’s more, in recent years the cost of care has been steadily increasing each year.

For many people these sums are significant and therefore it’s important to plan for the covering of these expenses whether it be from personal savings, an insurance product, government aid or local authority support.

We compare long-term care products from across the market including Aviva, Legal & General, Just and National Friendly.

We search products from across the market from all the available providers

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What else do you need to consider when looking into long-term care planning?

Before you consider a long-term care product, please ensure you’ve checked all available State Benefits, NHS Support and Local Authority Funding. If you have not checked this, we have teamed up with My Care Consultant who can help you understand what you need to do.
If you are applying for this through Power of Attorney, please can you have this document to hand when you speak to us.

OUR LONG-TERM CARE PLANNING ADVICE PROCESS

Just follow these simple steps

Once you've completed your Care Needs Assessment with your local authority and the NHS, our expert advisers can help you choose the right product most suitable for your circumstances.

Initial chat

Our specialist care fee advisers are trained and qualified to give advice about the long-term care product options to fund your care.

That begins with a call to our team who’ll get to know you and your circumstances. We'll also discuss what paperwork you'll need from the local authority and NHS, as well as talk to you about any lasting power of attorney in place. We’ll listen to understand about your assessed care needs and associated costs, this helps us when looking for the right solution for you.

Your initial chat with us is free and no-obligation.

Our fees will be explained to you clearly and simply, so you know what to expect from the outset. If you’re happy with our suggestions, you’ll be allocated your own adviser to work with you from start to finish.

Decide if you'd like to proceed

After our initial chat, if you've come to the decision that you'd like to proceed with our advice, your adviser will be in touch to arrange a suitable time to go through all the necessary details for finding the right long-term care product for you. They'll also send out a medical questionnaire for you to complete.

This will include going through your personal and financial information, such details on your property assets, savings and investments. We'll also get an understanding of your objectives, requirements and attitude to risk.

Research and recommendations

We’ll pull all this information together to research and recommend the most suitable long-term care product for your circumstances.

Your personalised plan will be presented and explained in a report, which is sent out to you.

It’s important that you fully understand our recommendations, so we’ll arrange a time to explain the report and ensure you are clear about what we are advising you to do. It’s always ok to ask us questions and we always welcome them.

If you choose to proceed with our recommendations, leave the rest to us. We’ll set everything up for you and keep you informed every step of the way.

Fees and charges

We make advice more accessible by offering our initial consultation for free.

If you’ve agreed to proceed with advice, our advice fee is taken from the product once set up. Our fees will be explained to you clearly and simply, ensuring you know what to expect. If you’re happy with our suggestions, you’ll be allocated your own adviser to work with you from start to finish.

WHY CHOOSE LV= FOR ADVICE?

We've been helping customers like you for over 25 years

Providing specialist later life financial advice that meets your needs.

Free initial consultation
It’s important we get to know you first. We usually only charge our fees if you decide to follow our recommendations and request advice.
Clear and straightforward advice
Our expert advisers will search for a care product from a range of providers. They’ll recommend the right solution with the best funding option for your circumstances.

WHAT OTHER SPECIALIST HELP IS AVAILABLE FOR FINDING SUITABLE CARE?

For general information about care, funding and what assessments to complete, we’ve teamed up with My Care Consultant, so you can feel confident in your choices

My Care Consultant is a market-leading expert, providing care planning guidance to people and their families who need help preparing for or setting up care.
They can help you and your loved ones find suitable local care, support with local authority and NHS assessments as well as other general processes as part of accessing the care you need and deserve.
They'll also help you understand how income and capital are assessed and provide guidance on how to solve common problems that can arise.

Speak to us about getting in touch with a Care Planning Expert.

SPEAK TO AN ADVISER

Shall we take this offline?

If you've got questions about how to choose the right long-term care product, we're here to help.

0800 023 4364

Mon - Fri 8:30am - 6pm

TextDirect First dial 18001

We may record and/or monitor calls for training and audit purposes

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