PRESS RELEASE

The iconic Cozy Coupe® from Little Tikes® gets one-off electric makeover as survey finds 54% of children want an electric car

  • LV= and ElectriX join forces with Little Tikes® to give the classic Cozy Coupe® a one-off electric makeover.
  • Ditching its petrol cap in favour of an electric socket and charger, the makeover is part of a campaign that aims to get more families thinking about switching to an electric car.
  • One-off creation launched as kids share how they’d help the planet if it was up to them in a new video, with 54% reporting they’ll buy an electric car when they’re older.
  • Research also found that over half (51%) of children are worried about climate change, with 44% admitting they’d like their parents to trade in their gas guzzler for an electric car.

Millions of children have their first taste of 'driving' a car in the classic red-and-yellow Cozy Coupe. As part of an initiative to get families thinking more sustainably, starting by switching to an electric car, LV= General Insurance and ElectriX have joined forces with toy car manufacturer Little Tikes to give the iconic children’s toy car a one-off electric makeover.

The makeover sees the petrol cap of a modified version of the Go Green Cozy Coupe Dino replaced with an electric socket and charger and comes as new research highlights that 51% of children are worried about climate change, with 1 in 4 (25%) stating they’d like to see an increase in electric vehicles (EVs) to reduce reliance on petrol and diesel.

If kids ruled the world

According to the survey of 800 kids aged 6-12 years old, when asked how they would like to protect the planet 44% said they would like to see their own family make the jump from petrol or diesel to an all-electric model, whilst more than half (54%) of those surveyed said they will buy an EV when they’re older. The study found that kids also want to save the planet by encouraging people to eat more carrots to improve night vision and reduce the use of lights, whilst others would be happy to do their civic duty and reduce water use – by stopping brushing their teeth. There were even suggestions about sending astronauts to the sun to bring back light to save on energy costs, banning homework to save paper, replacing cars with kangaroos and even having cars powered by alternative fuels such as custard.

Researchers also explored children’s feelings about climate change, finding 67% have tried convincing their parents to be more eco-friendly, and more than half (58%) of kids believe grown-ups should be doing more to help the planet.

The research also found that 52% of those surveyed have told off mum, dad, or a guardian, for doing something that wasn’t helpful to the planet with 32% expressing concern about mum or dad driving a petrol or diesel car instead of something more environmentally friendly. The top reasons parents got a telling-off from the kids was for buying new clothes when they’ve got a wardrobe full already (32%).

Nearly seven in 10 (69%) of the children polled who are aware of climate change, learned about it at school, followed by family members (43%) and seeing information on the TV (36%).

Getting up to speed

The original Cozy Coupe was released in 1979 and has become the UK’s best-selling Ride-in toy car, with 180% more cars sold in 2022 so far. During this time, many new styles of the Cozy Coupe has been released including the Cozy Coupe Dino, Princess Cozy Coupe, Cozy Coupe Black Cab and many more. In 2016, Little Tikes launched the Go Green Cozy Coupe Dino, which is constructed from recycled plastic and packaged in recycled materials to help minimise environmental impact.

Over the years the iconic red and yellow livery and accommodating dimensions of the classic Cozy Coupe have remained a constant, but small features have been updated such as significantly altering the look from the original slimmer roof poles in 1999 and given a face lift in 2009 with cartoon eyes and a friendly smile.

According to new data, LV= and ElectriX have seen a 30% increase in electric vehicle insurance since September 2021, as more and more drivers are making the switch. To continue inspiring families to make the leap, LV= has launched ElectriX, a one-stop shop offering drivers everything they need to get on the road with an electric car – from leasing a vehicle, to buying a home charger and getting electric car insurance. LV= is also one of the largest insurers of electric cars in the UK, having launched a bespoke product in 2019.

Gill Nowell, Head of EV Communications at ElectriX, part of LV= General Insurance comments: “It’s great to see the next generation thinking about innovative ways to save the future of our planet and coming together to show their passion for a greener future. It’s clear that climate change is important to children, and we wanted to show them the benefits of using an electric car through play. However, we’re not sure some of their suggestions are ones we’ll be able to bring in long-term – certainly the kangaroos might have something to say about it!

“Switching from a petrol or diesel car to electric is something families can do to do their bit for the environment. At ElectriX we understand that making the change to an EV can be daunting, so we’re here to help with every step of the process.”

Alaina Cornish, Senior Brand Manager at Little Tikes UK said: “The Cozy Coupe has been an integral part of so many of our lives since its launch in 1979, so we’re delighted to announce our collaborative project with LV=, with the concept of the first-ever one-off electric makeover for the Cozy Coupe. It’s the same iconic outdoor toy, brought forward with an electric charging point, socket and an all-electric dashboard. We’re hopeful the one-off iteration will spark conversations about the importance of electric vehicles for the future.”

THE TOP WAYS KIDS SUGGEST COMBATING CLIMATE CHANGE:

  1. Replace all petrol cars with electric cars
  2. Fix things instead of replacing them with something new
  3. Turn off the tap while brushing my teeth
  4. Create recycling whirlpools in the sea to get rid of plastic pollution
  5. Use items for crafts and activities e.g., turn a yoghurt pot into a plant pot
  6. Ban homework because it uses too much paper
  7. Eat more carrots so we can see in the dark and don’t have to use lights
  8. Turn all the plastic cups into a big play area
  9. Car powered by alternative fuels such as custard
  10. Send astronauts to the sun to bring back light to save on energy costs
  11. Trampolines to bounce your way around
  12. Stop brushing teeth because it uses too much water
  13. Cook meals for the sea creatures
  14. Stop eating fish and meat
  15. Ride kangaroos around instead of cars
 

Notes to editors

Contact:

Madeleine Pay
Mischief PR
[email protected]
07814 23 89 53

About Liverpool Victoria General Insurance

  • LV= General Insurance provides car, home, pet, travel, landlord, breakdown and home emergency insurance to over 7 million customers in the UK.
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About ElectriX

ElectriX, powered by LV= General Insurance, is a one-stop shop offering drivers everything they need to get on the road with an electric car – from leasing a vehicle, through to buying a home charger and getting electric car insurance.

 

About Little Tikes

The Little Tikes Company, founded in 1969, is a Hudson, Ohio-based multi-national manufacturer and marketer of durable, high quality and engaging children’s products. Since becoming a part of the MGA Entertainment family in November 2006, Little Tikes® has been taken to new heights through exciting product innovation, strategic marketing and licensed partnerships. For ages 18months to five years, the Cozy Coupe Dino is available exclusively at Smyths. To find out more information about Little Tikes follow @officiallittletikesuk on Instagram, @littletikesUK on Facebook or visit https://www.littletikes.co.uk

 

About MGA Entertainment

MGA Entertainment is one of the fastest growing and largest privately held toy and entertainment companies in the world. Headquartered in Chatsworth, Calif. and with offices globally, the company creates innovative, proprietary, and licensed consumer products and entertainment, including toys, games, dolls, apparel, consumer electronics, home décor, stationery, sporting goods, movies, and television series. The MGA family includes award-winning brands such as L.O.L. Surprise!™, Little Tikes®, Rainbow High™, Shadow High™, Bratz®, MGA’s Miniverse™, Na! Na! Na! Surprise™, Mermaze Mermaidz™ Color Change, Micro Games of America™, Baby Born® Surprise and Zapf Creation®. For more information, please visit us at www.mgae.com or check us out at LinkedIn or Twitter.

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