Gelder group and LV= strengthen home claims partnership

Gelder Group and LV= General Insurance have signed a new five-year contract that will see Gelder Group provide validation and fulfilment services on around 3,000 home claims annually.

The multi-million pound partnering agreement, further strengthens the relationship between the two businesses, that dates back to 2016.

On the signing of the agreement Group CEO Steve Gelder comments: “Both myself and my colleagues love working with LV=, they are one of the country’s most trustworthy brands the UK’s most loved insurer and they care deeply about their customers, always giving their all to do the right thing so I’m absolutely delighted that we’ve been able to cement our relationship further with the signing of this contract.”.

Martin Milliner, Claims Director at LV= comments “I’m delighted to take our partnership with Gelder Group to the next level. The Gelder team carry the LV= heart into our customers’ homes and leave as friends, having done a professional job. That’s why I’m confident we’ll continue to offer the best claims experience together. Working with suppliers which deliver outstanding service to our customers is paramount, and I’m delighted to extend our partnership with Gelder Group. We have a long history of working together effectively to settle our customers’ claims, and I’m confident we’ll continue to offer the best claims experience together.”

This long-term agreement will see Gelder Group invest heavily in further training and recruitment, use LV= branding on high energy drying trailers, workwear, vehicle livery, office signage, and invest in the latest equipment such as specialist drying equipment, 360 cameras for all surveyors and additional vehicles during 2024. The investment will streamline Gelder’s service for LV= customers, ensuring the latest equipment, best tradesmen and best customer focused service the industry has to offer is delivered during the process of a claim. 

The Lincoln Gelder/LV= claims team with Gelder Group CEO Steve Gelder (Far right) showing off their newly decorated offices.

About Liverpool Victoria General Insurance

  • LV= General Insurance provides car, home, pet, travel, landlord, breakdown and home emergency insurance to over 4.5 million customers in the UK.
  • We’re the UK’s third largest personal lines insurer with just over £2 billion in annual premium in income.
  • We offer our products and services directly to consumers as well as through intermediaries, including brokers, affinity partners and IFAs.
  • LV= General Insurance uses the LV= brand under licence from the Liverpool Victoria Financial Services Group.
  • We are part of the Allianz Group, one of the world's leading insurers and asset managers with more than 125 million retail and corporate customers.
  • Within the Allianz Group, LV= General Insurance forms part of Allianz Personal, one of the largest personal lines insurers in the UK, with gross written premiums of £2.6 billion, almost 8 million customers and around 4,000 employees. Allianz Personal comprises LV= General Insurance, Petplan, Home & Legacy and Allianz Musical Insurance.
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    About The Gelder Group

  • The Gelder Group ( was set up in 1988. Today it is a leading construction company, employing approximately 250 people and with a turnover of £40m per annum. On average, 10% of The Gelder Group’s workforce are apprentices.
  • The company incorporates divisions that deliver Commercial buildings, new homes, Insurance Repair and Renovations, structural solutions and drying and disaster response and Training.
  • Several companies have formed as a result of the continued success and growth of The Gelder Group. These companies include:
    • Xeric Systems
    • Redline Building Supplies & Services
    • LoveDIY
    • Dewpoint Professional
  • The Gelder Group is based in Sturton-by-Stow in Lincolnshire, and has regional offices based across the East Midlands including Barlborough, Lichfield and Rotherham.

Press Contacts List

Natasha Gibbs
Senior Press Officer, General Insurance
07443 237651