CEO end-of-year message to members 2023

The festive season offers a chance to reflect and send good wishes, so I’d like to share some thoughts with you as we come to the close of our 180th year.

We know that 2023 has continued to be difficult for many, including some of our members. I’ve made it a priority to ensure we’re supporting you and delivering on our mutual promise.

Putting members first, always

At LV=, being a mutual means putting members at the heart of everything we do. Our goal is for you to live financially confident lives. All of our business investments, products and relationships are underpinned by this members-first philosophy.

Listening to our members

Knowing what matters most to you, our members, is vital to how LV= operates. We launched the LV= Member Community, a platform where members can share their views. Almost two thousand of you have already joined and taken part in research, surveys and polls.

Helping our members

To support members during challenging times, we have created a cost of living hub. I’d encourage anyone who is finding things hard to explore the support and resources we are providing.

Improving customer experiences

Our new customer portal, My LV=, offers quick and easy access to your account information. That means you can now manage and understand many of your policies and investments even better. Meanwhile our recent telephony updates are already enhancing your customer support experience.

Strengthening the mutual voice

By joining the Association of Financial Mutuals (AFM) and the International Cooperative and Mutual Insurance Federation (ICMIF) we have shown our determination to advocate for the mutual sector.

We were delighted to join the discussions at the AFM conference in October and look forward to future events.

Developing strategic relationships

Our members rightly expect us to seek out partnerships with businesses that share LV’s values as well as our pursuit of excellence.

Balancing our unique strengths through working with investment management market-leader BlackRock means we can give you - our members - even more resilient investment performance.

Launching new products

Adding a new range of equity release mortgages allows us to offer more flexibility to help support your financial plans in later life. Our Inheritance Protection and competitive Early Repayment Charge features are two great highlights.

We have been proud to deliver for you in 2023 and, on that note, I want to send every good wish to you and yours this festive period.