LV= launches ‘Platform Services’ powered by Embark

Investment, protection and retirement specialist LV= has today fully launched its ‘Platform Services’ option for advisers in a partnership with Embark. This marks the culmination of both providers’ collaboration and the end of a 12-month controlled launch period with a panel of advisers. 

LV= Platform Services uses Embark’s award-winning technology to give advisers using LV= greater choice and access by bringing multiple products together in one place. 

Thanks to the work of the two providers, advisers can now access insured options like LV= Smoothed Managed Funds (SMF), blended with a choice of over 5,000 funds and model portfolios from more than 70 discretionary fund managers (DFMs) available on Embark’s platform in a wide choice of wrappers like SIPP and ISA. 

Embark’s white label platform combines leading-edge FNZ technology with a front end owned by the firm. This means partners can benefit from the latest innovations from the technology partner while also having greater control over adviser and customer digital journeys directly through Embark. 

Therefore, advisers using LV= Platform Services will also benefit from regular updates and integrations on Embark’s roadmap, including features like drip-feed drawdown, which allows clients to gradually withdraw money from their pension pot, taking smaller, regular amounts while keeping the rest invested to potentially grow over time. This is scheduled for the next major platform enhancement package due for delivery later this year. 

In a post-Consumer Duty and FCA thematic review world, financial advisers are placing extra focus on their retirement income advice propositions. The LV= platform is designed to meet this need, enabling them to enhance their centralised investment and retirement propositions with access to LV’s unique Smoothed Managed Funds. These are a range of multi-asset, risk rated funds aimed at capital growth with minimal volatility. 

The unique smoothing mechanism, which boasts over 15 years of unbroken smoothed performance, averages the fund’s daily underlying price over the preceding 26 weeks to establish a ‘smoothed’ fund price, designed to mitigate the impact of sudden market shocks on the portfolio. 

It is also backed by the financial strength of Lloyds Banking Group with a ‘Superior’ rating from AKG, one of only four platforms in the market with this score.

Most recently, LV= Platform Services received a 5 Star Rating from leading financial product and market intelligence business, Defaqto. 

Daniel Giddings, White Label Partnerships Lead at Embark Group, said: “It’s great to see LV= Platform Services live to the whole market following a successful testing phase where advisers gave it their seal of approval. We’re excited about further extending the platform's capabilities and to continue delivering great results for advisers.

“We’ve invested heavily in our white label services to make sure we provide market leading technology and robust systems that people can rely on. It’s that blend of innovation and consistency that we think sets our proposition apart from the rest.”

Gwen Haggo, Sales Director at LV=, commented: “The launch of LV= Platform Services is an exciting time for us and marks a key milestone in enhancing our adviser digital journey. 

“Accessing LV= Smoothed Managed Funds has never been easier for advisers. Our new digital platform enables us to partner and integrate with more adviser firms and offer our Smoothed Managed Fund range to enhance their current centralised investment and retirement propositions.

“We’re delighted that LV= Platform Services has successfully launched, and we look forward to more exciting developments from our partnership with Embark in the future.”

 

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About LV=:

LV= is one of the UK’s leading life and pensions mutual insurers, serving over 1 million members and customers across the country. As an investment, protection and retirement specialist, LV= offers a range of products, services and advice to help members and customers protect their income while they’re working and maximise it when they stop. 

LV= and Liverpool Victoria are registered trademarks of Liverpool Victoria Financial Services Limited (LVFS) and trading styles of the LV= Group of Companies. Liverpool Victoria Financial Services Limited, registered in England with registration number 12383237 is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority, register number 110035. Registered address: County Gates, Bournemouth, BH1 2NF.