LV= appoints Sarah Hills as new Wealth Proposition Director

Investment, protection and retirement specialist LV= has announced the appointment of Sarah Hills as its new Wealth Proposition Director.

Sarah has over 20 years’ experience in financial services, with senior positions held at Ascentric, Standard Life Aberdeen, and AXA Wealth. Most recently Sarah was head of platform proposition strategy at M&G Wealth. 

Sarah will lead the LV= Wealth team continuing to grow the company’s award-winning Wealth business and further enhancing its investments, pensions and fixed term annuity propositions.

Katherine Carnegie, LV= Chief Commercial Officer, said:

"We’re thrilled to welcome Sarah to LV=. She brings with her significant experience and a proven track record in the Wealth space. As well as being an expert in the design, delivery and management of wealth propositions, Sarah has a deep understanding of product development, investments and platform solutions which will further strengthen our proposition to our customers and advisers.” 

Sarah Hills, LV= Wealth Proposition Director, said: 

“I’m delighted to join LV= as Wealth Proposition Director and look forward to using my experience to drive growth in this critical area of the business.

“As a mutual, LV= has a strong culture, customer-centric values and respected brand – I’m really looking forward to becoming part of such a great company.”

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About LV=:

LV= is one of the UK’s leading life and pensions mutual insurers, serving over one million members and customers across the country. As an investment, protection, retirement and in-house advice specialist, LV= offers a range of products, services and advice to help members and customers protect their income while they’re working and maximise it when they stop. 

LV= and Liverpool Victoria are registered trademarks of Liverpool Victoria Financial Services Limited (LVFS) and LV= and LV= Liverpool Victoria are trading styles of the LV= Group of Companies. Liverpool Victoria Financial Services Limited, registered in England with registration number 12383237 is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority, register number 110035. Registered address: County Gates, Bournemouth, BH1 2NF.