Press release archive

Browse through our archived press releases, statements and blogs
This section is designed to give journalists and commentators the latest news and comments from LV= GI. If you're a customer looking for information on our products and services, please visit our main website.

October 2019

LV= General Insurance appoints sales and marketing director

LV= General Insurance (LV= GI), one of the largest personal lines insurers in the UK, has today appointed Jon Mansley to the newly created role of Sales and Marketing Director. He will take on his new role on with immediate effect, reporting to Heather Smith, Managing Director of the LV= GI Direct…

July 2019

UK landlords spend £4.7 billion a year on their rental properties

UK landlords spend more than £3,000 each year looking after their rental properties A quarter of landlords have disputes with their tenants at least once a year, most commonly over rent, damage and cleanliness One in eight landlords don’t have landlord insurance putting them at greater…

May 2019

LV= agrees sale of remaining shareholding in LV=GI to Allianz

Liverpool Victoria Friendly Society (LV=) has today agreed to sell its residual 30.1 percent stake in LV= General Insurance (LV=GI) to Allianz Group for up to £365 million. The sale marks LV=’s withdrawal from its General Insurance partnership with Allianz, and following completion Allianz will own…

April 2019

March 2019

LV= partners with University of Bristol to advance data science capabilities

LV= General Insurance (LVGI), one of the UK’s largest personal insurers, and the University of Bristol have today announced a new partnership with the aim of working together to make advancements in the field of data science by sharing knowledge, skills and opportunities. As part of the partnership,…

February 2019

LV= Broker bolsters strategic accounts team

LV= Broker, part of LV= General Insurance, has today announced a trio of appointments within the Strategic Accounts team. Victoria Price will join as Head of Strategic Accounts and look after a team of five account managers. Also joining the team this month as Strategic Account Managers are Ilona Cottrell…

October 2018

Fraudulent law firm and dodgy doctor brought to justice

Solicitor and doctor motivated by profits get custodial sentences as wrong documents uncover web of insurance fraud. Abuse of privileged positions results in combined sentences of 21 months. LV= General Insurance, the UK’s third largest car insurer, and leading insurance industry law firm,…

Role Q&A with Charlotte Rae

Getting to know Charlotte Rae, Customer Experience Manager at LV= 1. How long have you worked at LV=? I joined LV= three a half years ago as a Digital Content Executive, responsible for maintaining and improving the company’s website. 2. What is it you now do at LV=? I’m now Customer Experience Manager…

September 2018

New drivers say hazard perception test isn’t fit for purpose

53%* of new drivers** say the current hazard perception test doesn’t reflect modern driving conditions and should be updated Nearly half (47%*) of new drivers say the test didn’t prepare them for the hazards they face when driving Potholes, children on scooters, vape clouds from vehicle…

July 2018

LV= protects customers NCD from uninsured drivers and vandalism

LV= General Insurance, the UK’s third largest car insurer, has announced that it has extended its car insurance cover to protect customers’ no claims discount (NCD) from accidents caused by uninsured drivers as well as acts of vandalism. Where an uninsured driver is involved, customers will also not…

Heather Smith talks about our Brand Management Award win at the #BIA2018

Last week, at the Royal Albert Hall, LV= scooped the prestigious Brand Management Award at the Insurance Post British Insurance Awards 2018. We’re incredibly proud to have won this award, as it’s the culmination of a lot of hard work from a number of different teams. It all started at the beginning…

June 2018

Heather Smith promoted to Managing Director of LV= Direct business

LV= General Insurance, the UK’s third largest car insurer, has today announced that it has promoted Heather Smith to Managing Director of the Direct business, subject to regulatory approval. Her appointment follows Selwyn Fernandes’ decision to leave following 12 successful years at the company. In…

May 2018

Two in five homeowners unaware of need for buildings insurance at exchange

More than two in five (1) (42%) UK house buyers at risk during crucial final stage of home buying due to confusion on when building insurance must be in place One in ten (10%) first time buyers didn’t know what building insurance was when they made their house purchase More than a quarter…

April 2018

What is machine learning and how can it help insurers?

What is machine learning? Machine Learning is very much in the spotlight. It underpins many of the day-to-day activities we do, such as the Google search engine, Amazon’s “Recommended for you” and Uber’s estimated arrival times. This is the tip of the iceberg and many believe that it will transform…

January 2018

LV= and Allianz announce strategic partnership business transfer plans

As part of their strategic partnership, originally announced on 4 August 2017, LV= and Allianz are today outlining the plans to transfer their respective personal and commercial portfolios. Allianz’s personal home and motor portfolios will transfer to LV=GI, the joint venture 49% owned by Allianz, and…

Driving demands prompt second-car surge

Two-car households up more than half a million year on year Despite this, some households are missing out on savings of around £400 by not taking advantage of multi-car insurance offers LV= has become the latest insurer to provide a multi car product for drivers New research released…

LV= and Allianz announce strategic partnership business transfer plans

As part of their strategic partnership, originally announced on 4 August 2017, LV= and Allianz are today outlining the plans to transfer their respective personal and commercial portfolios. Allianz’s personal home and motor portfolios will transfer to LV=GI, the joint venture 49% owned by Allianz, and…

December 2017

LV= General Insurance announces new executive team

LONDON, December 6, 2017 – Liverpool Victoria Friendly Society (LV=) has today announced the executive team that will lead the LV= General Insurance business as part of its strategic partnership with Allianz Group. With effect from 28 December 2017, the structure of the LV= General Insurance executive…

August 2017

LV= Completes Sale of 49% Stake In General Insurance Business

Liverpool Victoria Friendly Society (LV=) announces that it has completed the planned sale of a 49 percent stake in its UK General Insurance businesses (LV=GI) to Allianz Group. Total consideration at this first stage of the transaction is £500 million. The second stage of the transaction will take…

November 2016

LV= Broker launches buildings insurance for properties in trust

LV= Broker, part of leading insurance group LV=, launches ‘Family Protection Trust Policy’ in partnership with insurance brokers Bruce Stevenson. New product for trustees offers flexible buildings cover which responds to changing needs of properties in trust. Reassures residential trustee…