Investing in our communities

At LV= General insurance we're putting our heart into our local communities

We're giving a helping hand to our communities so they can thrive

Here are some of the great ways we help our communities...

Charity matching 

We support our peoples efforts to fundraise for causes close to their hearts by matching pound for pound funds raised up to £500 per person. 

Thanks to their amazing efforts, forty-five local and national charities in 2021 benefited from more than £37,000 in matched giving.

Pennies for charity

At LV=GI we know that every penny counts. Pennies for Charity is an LV= programme  that allows our people donate the odd pennies from their net monthly pay to our charity partner, Family Action. 

Think the odd pennies can’t make a difference? Think again. Through Pennies for Charity our people have raised over £148,184 since the scheme started, as a result we’ve been awarded the Platinum Pennies from Heaven award by Pennies for Charity.


We have a 4,000 strong workforce with a huge range of skills and expertise willing to lend a hand and volunteer in the local communities where our offices are located. And through Family Action we’re helping our communities virtually by volunteering to support their FamilyLine service.   

We give every employee up to 20 hours a year to volunteer during working hours. 

Need volunteers? If your charity or good cause could do with a helping hand for an organised event - please contact us:

[email protected]

Regional committee support:

We know the communities our people live and work in matter to them, and they matter to us too.  At LV=, we care about building strong relationships with our local communities and finding ways to make a difference to the people who live in the towns and villages near our offices. Across our offices, teams of dedicated LV= volunteers work together on our regional community and charity committees to:                   

  • Make decisions on how best to help local charities, causes and projects
  • Support and raise awareness of our charity partner Family Action
  • Act as a point of contact for events, fundraising and volunteering
  • Encourage others to offer hands-on support in the local area
  • Coordinate donations, sponsorship and fundraising
Visit our Volunteering hub to see how our people support local charities and their experiences Green hearts icon