Welcome to the LV= cricket hub

Follow all of the latest cricket news, from grassroots to Test, and see how we’re supporting cricket communities at all levels.

Win tickets for 2022

This year, we're offering our customers the chance to see some amazing matches. The summer will be jam-packed with cricket, with England set to take on South Africa and New Zealand! We've also got the LV= Insurance County Championships to look forward to. 

For a chance to win tickets, head over to our prize draw page and fill in the form...



We’ve teamed up with the England and Wales Cricket Board (ECB) to create the #Funds4Runs community fund. 

#Funds4Runs is a £1million community fund created to financially support areas of the recreational game that have been impacted by COVID-19. 

LV= Insurance is at the heart of the cricket community #InWithHeart

LV= We are england cricket. Official Partner. #InWithHeart

Our 'In With Heart' campaign began in the spring of 2021, featuring stars from all corners of the game paying tribute to cricket.

Across the summer, we were proud to have former England cricket captain Michael Vaughan and former England bowler and broadcaster Isa Guha working with us as brand ambassadors for the ‘In With Heart Tour’. Find out about our plans for 2022.

LV= Cricket News Hub

Visit our cricket news hub to see our latest features and stories 

LV= Insurance Pride of Cricket Awards

LV= is teaming up with The Cricketer once again for the Pride of Cricket Awards. Know someone who has worked tirelessly to promote cricket? Find out how you can nominate them for an award.

You can also read through last year's awards for some inspiration! 

England Test Cricket

We’re excited to announce LV= is now the Official Title Partner of England Women’s and Men’s Test cricket.

We kicked off this three-year deal by launching the LV= Insurance Test Series in summer 2021, and can't wait for what 2022 will bring.

County Championship


We also returned to our roots by becoming the Official Title Partner of the County Championship.

With this three-year deal, the first-class county cricket competition will become known as the LV= Insurance County Championship. Check out the 2022 fixture list by clicking below.