Welcome to the LV= cricket hub

Follow all of the latest cricket news, from grassroots to Test, and see how we’re supporting cricket communities at all levels.

Win tickets for 2022

This year, we're offering our customers the chance to see some amazing matches. The summer will be jam-packed with cricket, with England set to take on South Africa and New Zealand! We've also got the LV= Insurance County Championships to look forward to. 

For a chance to win tickets, head over to our prize draw page and fill in the form...



We’ve teamed up with the England and Wales Cricket Board (ECB) to create the #Funds4Runs community fund. 

#Funds4Runs is a £1million community fund created to financially support areas of the recreational game that have been impacted by COVID-19. 

LV= Insurance is at the heart of the cricket community #InWithHeart

LV= We are england cricket. Official Partner. #InWithHeart

Our 'In With Heart' campaign began in the spring of 2021, featuring stars from all corners of the game paying tribute to cricket.

Across the summer, we were proud to have former England cricket captain Michael Vaughan and former England bowler and broadcaster Isa Guha working with us as brand ambassadors for the ‘In With Heart Tour’. Find out about our plans for 2022.

LV= Insurance Pride of Cricket Awards

In October 2021, we announced the six inspirational winners of our LV= Insurance Pride of Cricket Award. The awards were a token of thanks and recognition for their outstanding commitment to the grassroots game. 

Keep an eye on this page for the 2022 awards.

Supporting community cricket when it needs us most

LV= Insurance is at the heart of the cricket community and has supported cricket clubs up and down the country since the launch of #Funds4Runs in November 2020. #Funds4Runs is a £1million initiative co-funded by LV= and the ECB to help the grassroots cricket community recover from the COVID-19 pandemic. Stoke Newington Cricket Club were the first club to receive funding in March 2021. They found out during a surprise virtual visit from England vice-captain Anya Shrubsole on International Women’s Day. The club used the fund to create a summer-long programme of free activities aimed at attracting women and secondary-age girls in Hackney to cricket for the first time. LV= then launched their ‘In With Heart Tour’ to bring the elite and grassroots together at a number of #Funds4Runs projects across the country. Bristol, Birmingham, Nottingham, Yeovil, Rotherham and Leyton were the stops, featuring a range of sessions varying from those targeting girls from the South Asian community to those involving young people with disabilities.
In its second full-year, the fund will look to open up coaching avenues for those involved in the game. Over 57% of players say they would like to receive cricket coaching, including 70% of South Asians, but only 23% of players actually do
The fund aims to support 4,000 coaches and have an impact on at least 20,000 players from all levels of the game each year. Courses will vary from foundation phases to more specialist programmes. Follow @lv_cricket on Twitter and Instagram and @LVcricketnews on Facebook to keep up to date with all the latest information on the partnership and for the chance to win tickets to LV= Insurance Test Series this summer.

England Test Cricket

We’re excited to announce LV= is now the Official Title Partner of England Women’s and Men’s Test cricket.

We kicked off this three-year deal by launching the LV= Insurance Test Series in summer 2021, and can't wait for what 2022 will bring.

County Championship


We also returned to our roots by becoming the Official Title Partner of the County Championship.

With this three-year deal, the first-class county cricket competition will become known as the LV= Insurance County Championship. Check out the 2022 fixture list by clicking below.