Introducing our 'In With Heart' Campaign...
We’re thrilled to announce our 'In With Heart' campaign, featuring stars from all corners of the game, playing tribute to cricket.
We're proud to announce that former England cricket captain Michael Vaughan and former England bowler and broadcaster Isa Guha, will be working with us across the summer as brand ambassadors for the ‘In With Heart Tour’.
England Test Cricket
We’re excited to announce LV= is now the Official Title Partner of England Women’s and Men’s Test cricket.
As part of this three-year deal, we’ll launch the LV= Insurance Test Series from summer 2021.
County Championship
We’re also returning to our roots and becoming the Official Title Partner of the County Championship.
With this three-year deal, the first-class county cricket competition will become known as the LV= Insurance County Championship from April 2021.
#Funds4Runs
We’ve teamed up with the England and Wales Cricket Board (ECB) to create the #Funds4Runs community fund.
#Funds4Runs is a £1million community fund created to financially support areas of the recreational game that have been impacted by COVID-19.