England Test Cricket
We’re excited to announce LV= is now the Official Title Partner of England Women’s and Men’s Test cricket.
As part of this three-year deal, we’ll launch the LV= Insurance Test Series from summer 2021.
County Championship
We’re also returning to our roots and becoming the Official Title Partner of the County Championship.
With this three-year deal, the first-class county cricket competition will become known as the LV= Insurance County Championship from April 2021.
#Funds4Runs
We’ve teamed up with the England and Wales Cricket Board (ECB) to create the #Funds4Runs community fund.
#Funds4Runs is a £1million community fund created to financially support areas of the recreational game that have been impacted by COVID-19.