Welcome to the LV= cricket hub

Follow all of the latest cricket news, from grassroots to Test, and see how we’re supporting cricket communities at all levels.

LV= Insurance Pride of Cricket Awards

In October 2021, we announced the six inspirational winners of our LV= Insurance Pride of Cricket Award. The awards were a token of thanks and recognition for their outstanding commitment to the grassroots game. 

Introducing our 'In With Heart' Campaign...

LV= We are england cricket. Official Partner. #InWithHeart

Our 'In With Heart' campaign began in the spring of 2021, featuring stars from all corners of the game paying tribute to cricket.

Across the summer, we were proud to have former England cricket captain Michael Vaughan and former England bowler and broadcaster Isa Guha working with us as brand ambassadors for the ‘In With Heart Tour’. 

England Test Cricket

We’re excited to announce LV= is now the Official Title Partner of England Women’s and Men’s Test cricket.

We kicked off this three-year deal by launching the LV= Insurance Test Series in summer 2021.

County Championship


We also returned to our roots by becoming the Official Title Partner of the County Championship.

With this three-year deal, the first-class county cricket competition will become known as the LV= Insurance County Championship.



We’ve teamed up with the England and Wales Cricket Board (ECB) to create the #Funds4Runs community fund. 

#Funds4Runs is a £1million community fund created to financially support areas of the recreational game that have been impacted by COVID-19.