Welcome to the LV= cricket hub

Follow all of the latest cricket news, from grassroots to Test, and see how we’re supporting cricket communities at all levels.

Introducing our 'In With Heart' Campaign...

We’re thrilled to announce our 'In With Heart' campaign, featuring stars from all corners of the game, playing tribute to cricket.

We're proud to announce that former England cricket captain Michael Vaughan and former England bowler and broadcaster Isa Guha, will be working with us across the summer as brand ambassadors for the ‘In With Heart Tour’. 

England Test Cricket

We’re excited to announce LV= is now the Official Title Partner of England Women’s and Men’s Test cricket.

As part of this three-year deal, we’ll launch the LV= Insurance Test Series from summer 2021.

County Championship

We’re also returning to our roots and becoming the Official Title Partner of the County Championship.

With this three-year deal, the first-class county cricket competition will become known as the LV= Insurance County Championship from April 2021.


We’ve teamed up with the England and Wales Cricket Board (ECB) to create the #Funds4Runs community fund. 

#Funds4Runs is a £1million community fund created to financially support areas of the recreational game that have been impacted by COVID-19.