A guide to coping with the death of your pet

Saying goodbye to your best friend

5 minutes

Bereavement support

If you're not getting the support you need from your friends or family, or if you're not ready to open up to them, we're here. If you're one of our customers, you can call our pet help line on 0800 0285 991 . Here, you'll be able to find counselling for pet illness and bereavement.

If you’re not one of our customers, there's other help available: 

Pet Loss has some helpful FAQs.

Support Line for information and links to other pet bereavement organisations.

To prove you're not alone, here's a story from the BBC about how losing a pet can impact us.

The financial cost of losing a pet

If you don't have pet insurance, the cost of treating your pet can become quite expensive, especially if they've developed a terminal illness, or been involved in an accident.

Most pet insurers, including LV=, are unable to cover pre-existing conditions, so the best time to look into insuring your cat or dog is before they suffer from any illness or accident. This way, you're more likely to be able to claim back the costs - or your insurer can pay your vet directly so you only need to pay your excess.

Our policy holders can claim for the purchase price of their pet up to the following limits:

Time limited policies - up to £1,500

Lifetime policies up to £1,500

This is so you get back the amount you paid for your pet if they pass away because of an accident or illness. The cover if your pet dies due to illness is only provided for dogs up to a maximum of eight years old and cats up to ten years old.

These levels of cover only apply to pet insurance policies purchased after 22 November 2017 or to policies renewed after 20 December 2017.

How to make a new claim

Call us and we'll send you a claim form. Here's what to do: 

  • Check the information on the form is correct and fill in the remaining sections
  • Sign and date the claim form
  • Ask your vet to complete and sign the declaration
  • Provide all of the necessary paperwork for the section you're claiming under (please see the claim form for guidance)
  • Send your completed claim form and all the supporting documents to us at the address shown on the form

0800 756 8567

8am - 6pm Monday to Friday

9am - 2pm Saturday

Calls will be recorded. For Text Phone dial 18001 followed by the desired number.