Who are Defaqto?
Defaqto are a leading UK independent financial information business, specialising in rating, comparing and analysing financial products. Defaqto delivers timely and accurate information to all layers of the financial services sector including banks, insurers, advisers, comparison websites, regulatory agencies and consumers.
Why is a Defaqto Star Rating important?
Choosing on the basis of price alone means you may get a policy that suits your pocket but doesn't necessarily give you the features and benefits, cover and customer assistance you want. A Defaqto Star Rating reflects the level of features and benefits offered within a financial product, helping you make a more informed decision about which one best suits your needs.
How is a Defaqto Star Rating achieved?
The more comprehensive the level of features and benefits offered by a product, the higher the Defaqto Star Rating it is given.
If you compare two policies, the 5 Star rated policy will generally offer more features and benefits of a higher quality than a 4 Star rated one.
The Star Ratings that we achieved reflect the outstanding quality of our policies and gives you confidence that LV= products offer the highest level of cover for all events.
You can only achieve a 5 Star Rating if you provide some of the highest quality cover in the market.