Cookie policy

Let’s talk about cookies...

By using our website, you agree to us placing cookies on your computer. Here’s what you need to know about cookies, how and why we use them and how to manage or delete cookies in your browser.

This cookie policy relates to our use of “cookies” in connection with this website and other online platforms (the “websites”)

LV= GI is committed to making sure your personal information and privacy is protected.

We use cookies and other similar technologies on our website to provide you with a better experience and make it secure. We would also like to use additional cookies to provide personalised marketing on other websites and apps you use. This involves sharing your data with our social media, analytics and advertising partners.

By using our website and online platforms (“websites”), you agree to us placing cookies on your computer, smartphone or other device. Here’s what you need to know about cookies, how and why we use them and how to manage your cookie settings.

What are cookies?

Cookies are small text files created by websites you've visited and they store browsing information such as the pages you visit.

The information stored on the cookie allows the website to recognise your device when you revisit a website or browse its pages. Cookies are used to make websites work or work more efficiently, but cookies alone cannot be used to identify you. The cookie itself does not keep any of the data it collects.

Why do we use cookies?

We use cookies and similar technologies for our own internal purposes in order for us to evaluate and improve the website/s and our online services.

Specifically, we use information from cookies to:

  • help us provide you with a better experience
  • track your preferences
  • save time by recognising your device when you visit our website/s
  • help prevent the mis-use of the websites
  • improve the website’s usability and make sure it operates correctly
  • understand how you navigate our website.

We also use cookie technology to make sure we maintain your confidentiality and security through secure or password protected areas of the website, where you’ve registered for any of our online services.

If you ever ask us to ‘Remember my device’ to let you log on more easily, we’ll use what’s known as a “persistent cookie” to make it work.  This provides us with information about your visits and about the device you use to access our websites. This includes, where available, your IP address and pseudonymous identifiers, operating system and browser type.


What types of cookies do we use?

We use three categories of cookie on our websites:

Icon of two mugs, a jar of cookies and a laptop
Strictly Necessary:

These cookies are essential, and ensure our website works for you. Without them, services like getting a quote or buying a policy online won’t function. The information these cookies collect is anonymous and they can’t track your browsing activity on other websites.


These cookies collect information about how you use our website, like which pages you go to most often, how long you stay on them and if you get error messages. They don’t collect information that can identify you – we only use them to improve how our website works.


These cookies help us deliver relevant advertisements to you, based on the pages on our website you visit. These advertisements will appear on certain other websites that you visit. We may share this information with third parties.

Third party cookies

Some cookies are set by LV= GI (“first party cookies”) whereas others are set by third party companies (“third party cookies”).

Third party cookies are cookies placed by our approved business partners from a different website, for example, where a page has embedded content from other sites, you may be sent cookies from these websites. We don’t control the setting of third party cookies and recommend you check the privacy and cookie policies of those websites for information about them and how to manage them. We can’t accept any responsibility for any content contained in these third party websites.

How long do cookies last?

The length of time a cookie stays on your device depends on its type:

  • "Session cookies" are temporary and are deleted every time you close your browser.
  • "Persistent cookies" stay on your computer until they expire or until you delete them from your device's cache.

Find out more about the cookies we create and what they do

Accepting or rejecting cookies

You’re in control of the cookies that we store and you can use your Cookie Settings to manage them for this and future visits to our website.

Without certain types of cookies enabled, we can't guarantee the website or your experience of it are as we intended it to be. For guidance on how to restrict or delete cookies on your browser please see our page on how to manage cookies on your computer.

Cookie settings 

Your selected options in the panel will be remembered when you visit the site in the future. You can change your settings at any time.
Alternatively, most web browsers provide some control over most cookies in the browser settings. To find out more about cookies, including how to see which cookies have been set, visit:

If you share the use of a computer, accepting or rejecting the use of cookies may affect all users of that computer. 

You can manage your cookie settings using the button below.

Service Providers

We may use third party service providers to help us monitor and analyse how people use our service.

These third parties have access to your personal data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

Google Analytics

Data collected by Google Analytics is used to track and monitor the use of our website. This data is shared with other Google services and Google may use it to personalise ads for its own advertising network.

You can opt-out of having your activity on our site available to Google Analytics by installing the Google Analytics opt-out browser add-on. For more info on Google’s privacy policy, please read Google’s Privacy & Terms