LV= hires Nicola George to lead Broker Pricing

LV= General Insurance (LV= GI), part of Allianz Personal, has appointed Nicola George as Broker Portfolio Pricing Director, effective from 2 November. Nicola joins from Aviva, where she was previously Head of Intermediary Pricing, and in this new role will lead the broker pricing team.

Nicola’s role will involve creating and implementing the pricing strategy in the Broker market, covering private motor and home, as well as specialist vehicle insurance. Nicola will report into Hugh Kenyon, Pricing Director at Allianz Personal.

Hugh Kenyon, Pricing Director at Allianz Personal comments: “I’m thrilled that Nicola has joined Allianz Personal, as we continue to build and strengthen our pricing capabilities and support a wide range of products across multiple business areas. We continue to focus on growing our broker side of the business and Nicola’s skills and experience will be fundamental in helping fulfil our aspirations as a business.”

Nicola George added: “I’m really pleased to be joining Allianz Personal and the LV= Broker team to lead our pricing capabilities. Insurance is constantly evolving and it’s so important we’re in the best place to respond and adapt to this within pricing. LV= has a strong presence and commitment to the broker market, which was a significant factor in my motivation to come over. This is a very exciting time to be joining and I look forward to working with the team.”

Notes to editors


About Liverpool Victoria General Insurance

  • LV= General Insurance provides car, home, pet, travel, landlord, breakdown and home emergency insurance to over 7 million customers in the UK.
  • We’re the UK’s third largest personal lines insurer with just over £2 billion in annual premium in income.

Press Contacts List

Natasha Gibbs
External Communications Manager
Allianz & LV= General Insurance
07443 237651