FCA pricing regulations

Here's what you need to know about the 2022 FCA pricing regulation...

Let’s look at what the pricing regulation set by the Financial Conduct Authority (FCA) in Jan 2022 means…

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All insurers must adhere to pricing regulations set by the Financial Conduct Authority.

A new rule was introduced on 1 January 2022 to make sure existing Car or Home customers never pay more than a new customer for a like-for-like policy. 

In other words, if you're an existing LV= Car or Home customer, you can be sure you'll always pay the same or less than one of our new customers when you renew. Your quote will be compared to a new customer price on the same day your renewal’s generated, based on the exact same cover you have today.

We've gone into a little more detail in the FAQs and infographic below...

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    As an existing customer, your renewal price will be the same or cheaper than if you were a new customer with us on a like for like policy.

    This will be compared to new customer price on the same day your renewal was generated.

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As an existing customer, your renewal price will be the same or cheaper than if you were a new customer with us on a like for like policy.

This will be compared to new customer price on the same day your renewal was generated.

Frequently Asked Questions