All insurers must adhere to pricing regulations set by the Financial Conduct Authority.
A new rule was introduced on 1 January 2022 to make sure existing Car or Home customers never pay more than a new customer for a like-for-like policy.
In other words, if you're an existing LV= Car or Home customer, you can be sure you'll always pay the same or less than one of our new customers when you renew. Your quote will be compared to a new customer price on the same day your renewal’s generated, based on the exact same cover you have today.
We've gone into a little more detail in the FAQs and infographic below...