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What is an ISA?

Individual Savings Accounts (ISAs) are a tax efficient way to save for the long term.

What is an ISA?

An ISA is a wrapper that protects your investments from the taxman. No matter how much your investments grow by or how much you decide to withdraw, your money will be protected from both capital gains and income tax.

The key thing here is that your ISA allowance runs from the 6th April each year to the 5th April the following year. If you don't use it you lose it.


Amount you can invest in the tax year 2010-11


amount you can invest

Where you invest in both a Cash ISA and a Stocks and Shares ISA the total amount invested, each tax year, must not exceed £10,200.

Who can invest in an ISA?

Simply, to invest in an ISA you must be ordinarily resident in the UK for tax purposes and aged 18 or over (16 for certain cash ISAs).

ISA enhancements

  • From 6th April 2010 the rules regarding how much you can contribute to your ISA changed, with the maximum you can contribute to an ISA increased from £7,200 to £10,200 for all investors.
  • Remember you can now transfer from a Cash ISA to a Stocks & Shares ISA. Please remember you can't transfer back!

The LV= ISAs are stock market related investments. We don't offer a cash ISA. The value of investments and any income from them may go down as well as up and is not guaranteed. You may get back less than the value of your original investment. Past performance should not be taken as a guide to future investment performance. To ensure you fully understand all the risks associated with this investment and the risks to each Fund, please ensure you read the LV= ISA Key Features Document (Opens in a new window).

Please also note that the tax treatment of ISAs could change in the future. If the Government changes the tax treatment of ISAs this may reduce the potential growth of the investment.


Next steps

To find out more about our ISAs, simply choose from the options below.



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