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Life Insurance

LV= Life Insurance pays a lump sum if you die during the term of the plan.

  • Get insured from £5 a month
  • Quick and easy online application
  • Peace of mind that your loved ones are protected
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Why you might want to take out LV= Life Insurance

The lifestyle of your loved ones may be seriously compromised if you die. Help protect their future with some financial support if you died.

Cover features

  • Option of choosing level or decreasing cover (decreasing cover reduces the amount paid over time, level is fixed and won't keep up with inflation).
  • Choose the amount of insurance or monthly amount you wish to spend starting from £5 a month.
  • Choose the length of time you'd like the plan to last. After the insurance starts the premium and length of time is fixed.
  • Life insurance cover of up to £500,000 (£300,000 if you're 56-65, or £200,000 if you're 66 to 69 when you apply).
  • If you're diagnosed with a terminal illness during the plan term you can ask us to pay out your insurance policy early.
  • You can take out additional policies to increase the total amount you are insured for.
  • The amount of insurance available will be personalised to your individual circumstances such as your age and whether you smoke or not.

Important information

  • Level cover provides a fixed sum and doesn't change. It won't keep up with inflation and will buy less in the future.
  • Decreasing cover will reduce each year but your premium will remain the same.
  • You can't claim under a terminal illness in the last 12 months of the plan.
  • After your plan has been issued, you can't change it.
  • If you die, we'll normally pay the lump sum to your estate. Inheritance tax could apply to the part that's worth over £325,000 (tax years 2015/16 to 2017/18).
  • If you stop paying your premiums, your insurance may end.
  • The terminal illness payment is 3% less than the original insured amount and your plan will end after this payment.
  • We won’t pay a claim if you die as a result of intentionally taking your own life within the first 12 months of your policy.
  • If you're not sure if this product is right for you, you can speak to a financial adviser.
  • Once your policy ends, the insurance stops and you get nothing back. There is no cash in value.

Our life insurance application is quick and easy

How to buy life insurance

All we ask is that you're a UK resident, you're aged 17 to 69 when your plan starts and your premium is at least £5 a month.

  • Read the product information and the policy summary to help you understand the benefits of the product.
  • Decide how much cover you need or amount you can afford every month.
  • Decide the length of time you need the insurance for.

The information given in these pages should not been seen as advice to take out the plan so if you're happy the cover meets your needs you can complete our online application.

If you're not sure if this product is right for you, you can phone us for more information or get a quote over the phone. Our lines are open Monday to Thursday 9am - 8pm or Fridays 9am - 5 pm.

You can also phone

Call our friendly UK-based team for more information or a quote:

Phone 0800 756 8520

Quoting offer code IELO

9am - 7pm Monday to Thursday
9am - 5pm on Friday

For existing customers call:


0800 678 1906

9am - 8pm Monday to Thursday
9am - 5pm on Friday

TextDirect first dial 18001

Existing customer?

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Are you an existing customer?

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Make a claim

Useful information about making a new claim or finding out about an existing one.

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Membership services

Free access to qualified health, legal and counselling professionals.

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Make changes

Check or change policy details like your name, address, direct debit, request policy documents or put your policy in trust.

Understand life cover

We've created lots of useful information to guide you through the process of finding which life insurance product is right for you.

Find out more about life cover

Why choose LV=

An insurance provider you can trust established in 1843.

  • 98% of claims paid in 2014
  • UK's largest friendly society

Policy documents

  • Policy summary
  • Our services

View life insurance policy documents

Get advice

Speak to one of our advisers who can make sure you have the right cover for your needs.

Get some life insurance advice

LV=, County Gates, Bournemouth, BH1 2NF, UK