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  "description": "Almost everyone knows someone who has been affected by a life-changing condition such as cancer, a stroke, heart disease or a serious accident. If this were to happen to you, critical illness cover will pay a one-off payment to help you protect your home, family and lifestyle. This type of cover is mostly sold as a combination of Life insurance and Critical illness.", 
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      "name": "How much cover might I need?",
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        "text": "When considering the cover you want to get, you should think about:<ul><li>Your monthly outgoings</li><li>Any unpaid debts, such as a mortgage</li><li>Any financial dependents, such as children</li></ul>"
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        "text": "For new customers, LV= cover two types of conditions:<ul><li>Full payment conditions - including cancer, Parkinson's Disease, heart-related conditions, and strokes where we would pay the full amount you're covered for.</li><li>Additional payment conditions - where we cover less severe conditions which will pay out an amount equal to lower of 25% of your amount of cover or £30,000. This is paid in addition to your amount of cover, and your policy will still continue for the full amount.</li></ul><p>You can find our <a href=\"/life-insurance/critical-illness-cover/what-illnesses-are-covered\" title=\"full list of critical illnesses\">full list of critical illnesses</a> we cover here.</p>"
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        "text": "When diagnosed with a critical illness, it can be a tough time. That’s why <a href=\"/life-insurance/critical-illness-cover/faq/how-to-make-a-life-and-critical-illness-claim\" title=\"LV= How to make a Life Insurance with Critical Illness claim page\">our claims process</a> is simple. We can talk you through the steps.<br><br>Call our Claims Department on 0800 756 5869 or for TextDirect call 18001 0800 756 5869.<br><br>For more ways to make a claim, see <a href=\"/life-insurance/critical-illness-cover/faq/how-to-make-a-life-and-critical-illness-claim\" title=\"our page on life with critical illness claims\">our page on life with critical illness claims</a>.<br><br><ol><li>Check what you’re covered for. We cover a wide range of conditions.</li><li>Contact us as soon as possible. We don’t mind how, you can call us, use our TextDirect service, write in or email us.</li><li>We’ll discuss your claim with you and send a claims pack, either digitally or in the post.</li><li>If you want, we can take you through some of the questions over the phone, but we do need to send you the claims forms, as they need to be checked and signed by you.</li></ol><p>We need the following documentation:</p><ul><li>Claim form, completed by you or a next of kin if you are unable to do so</li><li>Consent forms signed by you so we can get medical reports where needed</li></ul><p>Any medical reports copies from your doctors that you may have been given.</p>"
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        "text": "The cost of your critical illness cover depends on several key factors:<ol><li><strong>Your age &amp; health:</strong> Your age when taking out the policy, medical history, current health conditions, and lifestyle factors such as smoking and your activity levels, all play a role.</li><li><strong>Cover amount &amp; term:</strong> Higher cover amounts and longer policy terms increase your premiums.</li><li><strong>Lifestyle factors:</strong> Factors like smoking, alcohol consumption, and high-risk hobbies can increase your premiums.</li><li><strong>Occupation:</strong> Some jobs carry higher health risks and may affect your premium.</li><li><strong>Family medical history:</strong> A history of certain conditions in your immediate family could impact your premium calculation.</li></ol>"
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        "text" : "Life and critical illness cover provides a payout if you’re diagnosed with one of the specific illnesses or injuries covered by your insurance policy. In most cases, this is a one-off payment, and the policy ends once the claim has been paid. Once a final decision has been made, we aim to settle claims within three days.
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<div><section class="module important-information theme-warm-grey module--product module-noCurveTop module-noCurveBottom       "><div class="wrapper"><div class="container important-information__container"><div class="columns@md"><div class="important-information__flourish"></div></div><div class="columns@md important-information__main"><div><div class="editablediv"><div class="head__main">
<h2 class="title h2"><span>Life-changing cover for life-changing events</span></h2>
</div>
<p><span>Almost everyone knows someone who has been affected by a life-changing condition such as cancer, a stroke, heart disease or a serious accident. If this were to happen to you, critical illness cover is designed to pay a one-off payment to help you protect your home, family and lifestyle. This type of cover is mostly sold as a combination of <a href="/life-insurance" title="Life insurance page">life insurance</a>&nbsp;and critical illness.</span></p>
<ul>
    <li><span>Multiple critical illnesses covered.</span><br />
    <span></span></li>
    <li><span><a rel="noopener noreferrer" href="https://www.lv.com/service/documentlibrary/get/B41267ED-ABDF-43E1-80B6-E8681D417182/protection-claims-infographic.pdf" target="_blank" title="Protection claims PDF">90% of all critical illness claims paid in 2025</a>.</span><br />
    <span></span></li>
    <li><span>Claims settled in as little as 3 days from our final decision.</span><br />
    <span></span></li>
    <li><span>Lump sum on diagnosis of certain critical illnesses.</span><br />
    <span></span></li>
    <li><span>Protect your family, home and lifestyle.</span><br />
    <span></span></li>
    <li><span>Add children&rsquo;s critical illness cover to your policy.</span><br />
    <span></span></li>
    <li><span>Get a quote for your life insurance policy with critical illness cover.</span></li>
</ul></div></div><div><div class="editablediv"><table cellspacing="0" cellpadding="24px" style="background: white; width:100%; border-radius: 10px;">
    <tbody>
        <tr>
            <td style="padding-bottom: 0px;">
            <h3><span style="color: #178830;">LV='s life and critical illness cover</span><span style="font-size: 13px;"></span></h3>
            </td>
        </tr>
        <tr>
            <td style="vertical-align: top;padding-right:0px;padding-top: 0px;padding-bottom:12px;">
            <p><span class="icon icon--rightarrow"><svg focusable="false" width="16" height="9" viewbox="0 0 16 9" style="transform:rotate(-90deg);">
            <path d="M8,8.4 15.4,1.5 14.5,0.4 8,5.3 1.5,0.4 0.6,1.5" fill="#04589b"></path>
            </svg></span>&nbsp;<a href="#giftvoucher" title="Get up to £400 worth of e-Gift cards">Get up to &pound;400 worth of e-Gift cards</a></p>
            <p><span class="icon icon--rightarrow"><svg focusable="false" width="16" height="9" viewbox="0 0 16 9" style="transform:rotate(-90deg);">
            <path d="M8,8.4 15.4,1.5 14.5,0.4 8,5.3 1.5,0.4 0.6,1.5" fill="#04589b"></path>
            </svg></span>&nbsp;<a href="#what" title="What is critical illness cover?">What is critical illness cover?</a></p>
            <p><span class="icon icon--rightarrow"><svg focusable="false" width="16" height="9" viewbox="0 0 16 9" style="transform:rotate(-90deg);">
            <path d="M8,8.4 15.4,1.5 14.5,0.4 8,5.3 1.5,0.4 0.6,1.5" fill="#04589b"></path>
            </svg></span>&nbsp;<a href="#how" title="How it works">How it works</a></p>
            <p><span class="icon icon--rightarrow"><svg focusable="false" width="16" height="9" viewbox="0 0 16 9" style="transform:rotate(-90deg);">
            <path d="M8,8.4 15.4,1.5 14.5,0.4 8,5.3 1.5,0.4 0.6,1.5" fill="#04589b"></path>
            </svg></span>&nbsp;<a href="#inclusions" title="What does our critical illness cover include?">What does our critical illness cover include?</a></p>
            <p><span class="icon icon--rightarrow"><svg focusable="false" width="16" height="9" viewbox="0 0 16 9" style="transform:rotate(-90deg);">
            <path d="M8,8.4 15.4,1.5 14.5,0.4 8,5.3 1.5,0.4 0.6,1.5" fill="#04589b"></path>
            </svg></span>&nbsp;<a href="#inclusions" title="What doesn't our critical illness cover include?">What doesn't our critical illness cover include?</a></p>
            <p><span class="icon icon--rightarrow"><svg focusable="false" width="16" height="9" viewbox="0 0 16 9" style="transform:rotate(-90deg);">
            <path d="M8,8.4 15.4,1.5 14.5,0.4 8,5.3 1.5,0.4 0.6,1.5" fill="#04589b"></path>
            </svg></span>&nbsp;<a href="#level" title="Level or decreasing cover?">Level or decreasing cover?</a></p>
            <p><span class="icon icon--rightarrow"><svg focusable="false" width="16" height="9" viewbox="0 0 16 9" style="transform:rotate(-90deg);">
            <path d="M8,8.4 15.4,1.5 14.5,0.4 8,5.3 1.5,0.4 0.6,1.5" fill="#04589b"></path>
            </svg></span>&nbsp;<a href="#terms" title="Why choose us?">Why choose us?</a></p>
            <p><span class="icon icon--rightarrow"><svg focusable="false" width="16" height="9" viewbox="0 0 16 9" style="transform:rotate(-90deg);">
            <path d="M8,8.4 15.4,1.5 14.5,0.4 8,5.3 1.5,0.4 0.6,1.5" fill="#04589b"></path>
            </svg></span>&nbsp;<a href="#important" title="Important information">Important information</a></p>
            <p><span class="icon icon--rightarrow"><svg focusable="false" width="16" height="9" viewbox="0 0 16 9" style="transform:rotate(-90deg);">
            <path d="M8,8.4 15.4,1.5 14.5,0.4 8,5.3 1.5,0.4 0.6,1.5" fill="#04589b"></path>
            </svg></span>&nbsp;<a href="#faq" title="FAQs">FAQs</a></p>
            </td>
        </tr>
    </tbody>
</table></div></div></div></div></div></section></div>

<div><section class="module product-features theme-white module--product module-noCurveTop module-noCurveBottom       "><div class="wrapper"><div class="container product-features__container"><div class="columns@md product-features__main"><div><div class="head  theme-text-undefined moduleheader"><div class="head__main"><p class="title h2">Written by real people</p><p class="lead">All of our life and critical illness cover content is approved by our in-house expert advisory panel.</p></div></div></div><div><div class="editablediv product-features__body bulleted"><p>This content is endorsed by <a href="https://www.lv.com/expert-author-panel#:~:text=Phil%20Briars" title="LV= Expert Author Panel page">Phil Briars</a>. Phil has over 20 years' experience in financial services and leads the development of LV= protection products to meet customers' evolving needs. He's passionate about making protection accessible for everyone.</p></div></div></div></div></div></section></div>
<div class="anchor" data-offset-desktop="0" data-offset-mobile="0" id="giftvoucher"></div>

<div><section class="module important-information theme-dusty-mint module--product module-noCurveTop module-noCurveBottom       "><div class="wrapper"><div class="container important-information__container"><h2 class="label">Claim up to &#163;400 gift cards</h2><div class="columns@md"><div class="important-information__flourish"></div></div><div class="columns@md important-information__main"><div><div class="editablediv"><p class="title h2">Get up to &pound;400 worth of e-Gift cards when you take out life with critical illness cover</p>
<p class="title h2"><img src="/-/life/media/life-images/life-insurance/other/gift-voucher-400-360x225.png" style="height:225px; width:360px;" _languageinserted="true" alt="Image with example eGift vouchers" /></p></div></div><div><div class="editablediv"><p>We&rsquo;re offering up to &pound;400* worth of e-Gift cards&nbsp;when you take out a policy on LV.com and then pay at least six-monthly premiums.&nbsp;</p>
<p><a href="#terms" title="Terms and conditions">Terms and conditions apply</a></p>
<p>*Amount varies depending on the premium you pay. See T&amp;C's for full details.</p>
<div class="product-features__cta"><span class="cta cta--primary cta--reducedPadding"><a rel="noopener noreferrer" id="88AD0E50F4494D888430AD74981D2D6C-552E940E7DC844AEB284DC704B8090C6https://lifeinsurance.lv.com/?promotioncode=ZJHO" href="https://lifeprotection.lv.com/journey/direct-to-customer/?promotioncode=ZJPMD" target="_blank">Get a life with critical illness quote</a></span></div></div></div></div></div></div></section></div>
<div class="anchor" data-offset-desktop="0" data-offset-mobile="0" id="what"></div>
<div><section class="module product-features theme-white module--product module-noCurveTop module-noCurveBottom      theme--text-green "><div class="wrapper"><div class="container product-features__container"><div class="columns@md product-features__main"><div><div class="head  theme-text-undefined moduleheader"><div class="head__main"><h2 class="label">WHAT IS LIFE AND CRITICAL ILLNESS COVER?</h2><p class="title h2">Critical Illness cover for you and your family</p></div></div><div class="imagerenderd editableimage"><span class="image product-features__image hide@sm"><img fetchPriority="auto" loading="lazy" decoding="async"  src="/-/life/media/flourishes/generic/home_plant_cups_frame.png?h=127&amp;iar=0&amp;w=360&amp;hash=69954BADB83B6391F5FB23C3E803106E" alt="" width="360" height="127" /></span></div></div><div><div class="editablediv product-features__body bulleted"><p><span>It's easy to think that being diagnosed with a critical illness isn't going to happen to you, but should the worst happen, you can help make sure your family and loved ones are protected by easing their financial worries.</span></p>
<p><span>Critical illness cover is a lump-sum payment given to you or your beneficiaries if you are diagnosed with a certain life-changing illness or injury, and life cover is designed to pay out if you pass away during the policy term.</span></p>
<p><span>Being diagnosed with a terminal or life-changing illness is an uncertain and emotional time for you and your loved ones. Having life insurance with critical illness cover gives you financial security, peace of mind and helps to ease the burden.</span></p></div></div></div></div></div></section></div>
<div class="anchor" data-offset-desktop="0" data-offset-mobile="0" id="how"></div>

<div><section class="module important-information theme-warm-grey module--product module-noCurveTop module-noCurveBottom      theme--text-green theme--subHeadingText-green"><div class="wrapper"><div class="container important-information__container"><div class="columns@md"><div class="important-information__flourish"></div></div><div class="columns@md important-information__main"><div><div class="editablediv"><h2><span style="color: #178830;">How does life and critical illness cover work?</span></h2>
<p><span>Life insurance with critical illness will pay out if you die or are diagnosed with a <a href="/life-insurance/critical-illness-cover/what-illnesses-are-covered" title="What illnesses are covered page">critical illness</a>&nbsp;during the term of the policy.&nbsp;You pay for your cover monthly, like a normal insurance policy, and then if the worst happens, you or your beneficiaries receive a lump sum.</span></p></div></div><div><div class="editablediv"><h2><span style="color: #178830;">Do I need critical illness cover?</span></h2>
<p>
<span>Critical illness cover can help minimise the financial impact on you and your family if you become critically ill or injured (<a href="/life-insurance/critical-illness-cover/what-illnesses-are-covered" title="see the critical illnesses covered">see the critical illnesses covered</a>). Adding it as an option when you take out life insurance can give you the extra protection and peace of mind you may need.</span></p></div></div></div></div></div></section></div>

<div><section class="module product-features  module--product module-noCurveTop module-noCurveBottom       "><div class="wrapper"><div class="container product-features__container"><div class="columns@md product-features__main"><div><div class="head  theme-text-undefined moduleheader"><div class="head__main"><h2 class="label">Life and Critical illness cover eligibility</h2><p class="title h2">Who can apply for a life insurance with critical illness policy?</p><p class="lead">To apply for life and critical illness cover, you must be:</p></div></div></div><div><div class="editablediv product-features__body bulleted"><ul class="bulleted">
    <li><span>A UK resident</span><br />
    <span></span></li>
    <li><span>Aged 17 to 64</span><br />
    <span></span></li>
    <li><span>Policy must last for a minimum of 5 years and can only last for a maximum of 50 years</span><br />
    <span></span></li>
    <li><span>Cover must end before any person insured reaches the age of 80</span></li>
</ul></div></div></div></div></div></section></div>
<div class="anchor" data-offset-desktop="0" data-offset-mobile="0" id="inclusions"></div><div><section class="module product-overview theme-dusty-mint module--product module-noCurveTop module-noCurveBottom      theme--text-green "><div class="wrapper"><div class="container product-overview__container"><div class="columns@md product-overview__main"><div><div class="product-overview__item extrasitem"><div class="product-overview__header"><div class="product-overview__heading"><h2 class="product-overview__title">What does our critical illness cover include?</h2></div><span class="image product-overview__image"><img fetchPriority="auto" loading="lazy" decoding="async"  src="/-/life/media/icons/generic-site-wide/paper-badge-40x40.svg?iar=0&amp;hash=A97E6F34648AA48CB2D05A258A09F440" alt="" /></span></div><div class="product-overview__body"><div class="editablediv"><p><span>Let's take a closer look at what LV= critical illness cover will include, when added to a life insurance policy.&nbsp;</span></p>
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<ul class="tick">
    <li><span>Enhanced claim payments for 9 conditions. These are full payment conditions where we&rsquo;ll pay an additional 50% on top of your amount of cover &ndash; up to a maximum of &pound;200,000&nbsp;(on top of your cover). This happens if your claim is as a direct result of an accident.</span><br />
    <span></span></li>
    <li><span>Option to add <a href="/life-insurance/critical-illness-cover/childrens-critical-illness-cover" title="children's critical illness cover">children's critical illness cover</a>, which will cover up to &pound;35,000. This is an additional cost and can be added straight away or at a later date.&nbsp;Without this, your children will not be covered under your policy.&nbsp;</span></li>
    <li><span></span><span>We'll pay a lump sum if you are diagnosed with one of the listed <a href="/life-insurance/critical-illness-cover/what-illnesses-are-covered" title="critical illnesses covered">critical illnesses covered</a>.&nbsp;</span></li>
    <li><span></span><span>We'll pay up to &pound;30,000 for two less severe conditions and if a payment is made for an additional payment condition, your policy will continue.</span></li>
</ul></div></div></div></div><div><div class="product-overview__item extrasitem"><div class="product-overview__header"><div class="product-overview__heading"><h2 class="product-overview__title">What doesn’t our critical illness cover include?</h2></div><span class="image product-overview__image"><img fetchPriority="auto" loading="lazy" decoding="async"  src="/-/life/media/icons/generic-site-wide/cover-exclusion-40x40.svg?iar=0&amp;hash=A496B1798C2E3C4B7D26123F832D7E1A" alt="Paper with exclusion icon" /></span></div><div class="product-overview__body"><div class="editablediv"><p>When you take out a critical illness policy with life insurance, the following conditions apply:</p>
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<ul class="cross">
    <li><span>You&rsquo;re not covered if you take your own life within the first year of the policy.</span></li>
    <li><span></span><span>Death after 14 days of diagnosis, aside from children&rsquo;s cover.</span></li>
    <li><span>People over the age of 80.</span></li>
    <li><span></span><span>Terms less than five years and greater than 50 years.</span></li>
    <li>Cover if you&rsquo;re diagnosed outside of an agreed list of countries.</li>
</ul></div></div></div></div></div><div class="product-overview__buttons align-center"><span class="cta cta--secondary cta--nowrap"><a id="6B3B042398A0491EA005D0D61D61DDED-5BA9384147474B369203BD1CCF01E1AD/life-insurance/types-of-life-insurance" href="/life-insurance/types-of-life-insurance">More on your options</a></span></div></div></div></section></div>
<div class="anchor" data-offset-desktop="0" data-offset-mobile="0" id="level"></div><div><section class="module twocol theme-white module--product module-noCurveTop module-noCurveBottom      theme--text-green "><div class="wrapper"><div class="container twocol__container"><div class="head align-center theme-text-undefined moduleheader"><div class="head__main"><h2 class="label">Level or Decreasing cover?</h2><p class="title h2">Level and Decreasing cover explained</p></div></div><div class="columns@md twocol__main"><div class="editablediv"><p style="text-align: center;"><img alt="" _languageinserted="true" src="/-/life/media/flourishes/generic/level-cover-360x140.svg?la=en&amp;hash=C2739B88E9C2B5895BCDBD49DF116FBB" /></p>
<h2><span style="color: #178830;">Critical illness - level cover</span></h2>
<h3><span style="color: #178830;">Reasons for choosing &lsquo;level cover&rsquo;</span></h3>
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    <path d="M15.8948 1.12712C16.3768 1.62128 16.367 2.41268 15.8729 2.89475L6.64732 11.8948C6.16179 12.3684 5.3871 12.3684 4.90157 11.8948L1.12712 8.21259C0.632964 7.73051 0.62317 6.93912 1.10525 6.44496C1.58732 5.9508 2.37872 5.94101 2.87288 6.42308L5.77445 9.25371L14.1271 1.10525C14.6213 0.62317 15.4127 0.632964 15.8948 1.12712Z"></path>
    </svg>');}
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<ul class="tick">
    <li>Your critical illness cover amount and premiums are fixed for the length of the policy.&nbsp;</li>
    <li>This type of cover will pay out a lump sum should you get diagnosed with a <a href="/life-insurance/critical-illness-cover/what-illnesses-are-covered" title="What illnesses are covered page">specified critical illness or injury</a>&nbsp;during the term of the policy.&nbsp;&nbsp;</li>
    <li>You can choose the cover amount and duration (5-50 years, ending before age 80).</li>
</ul>
<h3><span style="color: #178830;">Reasons for not choosing &lsquo;level cover&rsquo;</span></h3>
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<ul class="cross">
    <li>Level cover can be pricier than decreasing cover.&nbsp;</li>
    <li>It will be worth less in the future as it doesn&rsquo;t keep up with inflation.&nbsp;</li>
</ul></div><div class="editablediv"><p style="text-align: center;"><img alt="" _languageinserted="true" src="/-/life/media/flourishes/generic/decreasing-cover-360x140.svg?la=en&amp;hash=E6931D46C41063BB1377D1744D24E818" /></p>
<h2><span style="color: #178830;">Critical illness - decreasing cover</span></h2>
<h3><span style="color: #178830;">Reasons for choosing &lsquo;decreasing cover&rsquo;</span></h3>
<ul class="tick">
    <li>With decreasing cover, the total amount of money you are covered for reduces every year.&nbsp;</li>
    <li>It&rsquo;s designed to cover reducing amounts owed on capital and repayment mortgages.</li>
    <li>Your premium remains consistent throughout the policy.&nbsp;</li>
    <li>Decreasing cover is usually cheaper than level cover.</li>
    <li>You can choose the cover amount and duration (5-50 years, ending before age 80).&nbsp;</li>
</ul>
<h3><span style="color: #178830;">Reasons for not choosing &lsquo;decreasing cover&rsquo;</span></h3>
<ul class="cross">
    <li>It may not work well if you plan to make extra payments on your mortgage during the policy term.&nbsp;&nbsp;</li>
    <li>It will not be suitable if you are using it to cover an interest-only mortgage.&nbsp;</li>
    <li>The payout may be higher or lower than your outstanding mortgage or loan balance when you pass away or based on interest rates.&nbsp;</li>
</ul></div></div></div></div></section></div>

<div><section class="module product-features theme-warm-grey module--product module-noCurveTop module-noCurveBottom      theme--text-green "><div class="wrapper"><div class="container product-features__container"><div class="columns@md product-features__main"><div><div class="head  theme-text-undefined moduleheader"><div class="head__main"><h2 class="label">Life and Critical illness cover benefits</h2><p class="title h2">What are the benefits of life and critical illness cover?</p></div></div><div class="imagerenderd editableimage"><span class="image product-features__image hide@sm"><img fetchPriority="auto" loading="lazy" decoding="async"  src="/-/life/media/flourishes/generic/healthy-advantage.png?h=140&amp;iar=0&amp;w=360&amp;hash=BCAD269AFBC92A0F8FB3F2732DDE81AB" alt="" width="360" height="140" /></span></div></div><div><div class="editablediv product-features__body bulleted"><ul class="bulleted">
    <li><strong>Peace of mind</strong>: With critical illness cover as part of your life insurance policy, it&rsquo;s not just you that benefits. You can rest assured your loved ones will be cared for as well.</li>
    <li><strong>Preparing for anything:</strong> None of us know what&rsquo;s going to happen in 5, 10, or 20 years, but knowing that you&rsquo;ve made plans means you&rsquo;re prepared, whatever happens next.</li>
</ul></div></div></div></div></div></section></div>
<div><section class="module blocklinks theme-light-bluebell module--product module-noCurveTop module-noCurveBottom     blocklinks--inline  "><div class="wrapper"><div class="container blocklinks__container"><div class="blocklinks__items"><div class="blocklinks__item  "><div class="blocklinks__item__info"><h4 class="blocklinks__item__heading">Fast reliable cover you can trust</h4><p class="blocklinks__item__content">Receive a free online quote in just 60 seconds.</p><div class="arrowlink blocklinks__item__cta links"><span class="icon icon--rightarrow"><svg fetchPriority="auto" loading="lazy" decoding="async" focusable="false" width="16" height="9" viewBox="0 0 16 9" style="transform:rotate(-90deg)"><path d="M8,8.4 15.4,1.5 14.5,0.4 8,5.3 1.5,0.4 0.6,1.5" fill="#04589b"></path></svg></span><div class="arrowlink__link-container"><span class="arrowlink__link"><a id="B2EF3A80E0244F8A8CD638A8F6DAC5E1-5C2798310E8949278087137A10C01012https://lifeprotection.lv.com/journey/direct-to-customer/?promotioncode=ZJPMD" href="https://lifeprotection.lv.com/journey/direct-to-customer/?promotioncode=ZJPMD" target="_blank">Get a quote</a></span></div></div></div></div><div class="blocklinks__item  "><div class="blocklinks__item__info"><h4 class="blocklinks__item__heading">Support, when you need it most</h4><p class="blocklinks__item__content">We paid out almost &#163;33 million in critical illness claims in 2025, helping hundreds  of people and families through a difficult time.</p><div class="arrowlink blocklinks__item__cta links"><span class="icon icon--rightarrow"><svg fetchPriority="auto" loading="lazy" decoding="async" focusable="false" width="16" height="9" viewBox="0 0 16 9" style="transform:rotate(-90deg)"><path d="M8,8.4 15.4,1.5 14.5,0.4 8,5.3 1.5,0.4 0.6,1.5" fill="#04589b"></path></svg></span><div class="arrowlink__link-container"><span class="arrowlink__link"><a id="B8838687E91B43329890AD2957F88FD4-5C2798310E8949278087137A10C01012https://www.lv.com/service/documentlibrary/get/B41267ED-ABDF-43E1-80B6-E8681D417182/protection-claims-infographic.pdf" href="https://www.lv.com/service/documentlibrary/get/B41267ED-ABDF-43E1-80B6-E8681D417182/protection-claims-infographic.pdf" target="_blank">2025 protection claims</a></span></div></div></div></div><div class="blocklinks__item  "><div class="blocklinks__item__info"><h4 class="blocklinks__item__heading">Get protection for your children</h4><p class="blocklinks__item__content">Our children’s critical illness cover can be added to your life insurance policy for an additional cost.</p><div class="arrowlink blocklinks__item__cta links"><span class="icon icon--rightarrow"><svg fetchPriority="auto" loading="lazy" decoding="async" focusable="false" width="16" height="9" viewBox="0 0 16 9" style="transform:rotate(-90deg)"><path d="M8,8.4 15.4,1.5 14.5,0.4 8,5.3 1.5,0.4 0.6,1.5" fill="#04589b"></path></svg></span><div class="arrowlink__link-container"><span class="arrowlink__link"><a id="5EC181E9D3154983A5032EF8F3533035-5C2798310E8949278087137A10C01012/life-insurance/critical-illness-cover/what-illnesses-are-covered" href="/life-insurance/critical-illness-cover/what-illnesses-are-covered">What illnesses are covered?</a></span></div></div></div></div></div></div></div></section></div>

<div><section class="module product-features  module--product module-noCurveTop module-noCurveBottom       "><div class="wrapper"><div class="container product-features__container"><div class="columns@md product-features__main"><div><div class="head  theme-text-undefined moduleheader"><div class="head__main"><h2 class="label">Making the decision on Life and Critical illness cover</h2><p class="title h2">Is critical illness cover worth it?</p></div></div><div class="imagerenderd editableimage"><span class="image product-features__image hide@sm"><img fetchPriority="auto" loading="lazy" decoding="async"  src="/-/life/media/flourishes/inside-home/cover-features-things-easier-360x140.svg?iar=0&amp;sc_lang=en&amp;hash=DDFDC509AD0301181CF1BCF74784DDFE" alt="A laptop with a mug with a heart on the front to the left and a vase holding two a flower " /></span></div></div><div><div class="editablediv product-features__body bulleted"><p><span>Deciding <a href="/life-insurance/guides/is-critical-illness-insurance-worth-it" title="Is critical illness worth it guide">whether you need critical illness cover with life insurance</a>&nbsp;depends on your situation.</span></p>
<p><span>We may not expect to face serious illness, especially when we&rsquo;re young. However, it&rsquo;s important to consider how you&rsquo;d cope financially if you couldn&rsquo;t work and the impact this would have on your loved ones.</span></p>
<p><span>Life insurance with critical illness cover provides a lump sum payout if you die, or are diagnosed with one of a number of serious life-changing illnesses or conditions helping to cover expenses such as debts or home adjustments.&nbsp;</span></p>
<p><span>When life takes an unexpected turn, critical illness cover can help provide financial security for you and your loved ones. Alternatively, you may have other means of supporting your family if you were to become seriously ill and are unable to work.</span></p>
<p><span>If you&rsquo;re unsure whether life and critical illness cover is right for you, it&rsquo;s important to seek <a href="/life-insurance/financial-advice" title="Life insurance advice">professional financial advice</a>.</span></p></div></div></div></div></div></section></div>
<div><section class="module headercta theme-dusty-mint module--product module-noCurveTop module-noCurveBottom       "><div class="wrapper"><div class="container headercta__container"><div class="head  theme-text-undefined moduleheader"><div class="head__main"><h2 class="label">Explore life and critical illness insurance guides</h2><p class="title h2">Learn more about life and critical illness cover</p></div></div><span class="cta cta--primary cta--nomargin headercta__cta cta--icon"><span class="icon icon--rightarrow"><svg focusable="false" width="16" height="9" viewBox="0 0 16 9" style="transform: rotate(-90deg);"><path d="M8,8.4 15.4,1.5 14.5,0.4 8,5.3 1.5,0.4 0.6,1.5" fill="#fff"></path></svg></span><a id="34353B5ABA04450A8F95E79899E1FF94-C5841341DD1E43459483CCF34766A24E/life-insurance/guides" href="/life-insurance/guides">Explore our guides</a></span></div></div></section></div><div class="anchor" data-offset-desktop="0" data-offset-mobile="0" id="terms"></div><div><section class="module product-cover theme-warm-grey module--product module-noCurveTop module-noCurveBottom       "><div class="wrapper"><div class="container product-cover__container"><div class="product-cover__wrapper"><div class="product-cover__main"><div class="columns@md columns@md--wide"><div><div class="product-cover__cell"><div class="head head--compact  theme-text-undefined moduleheader"><div class="head__main"><h2 class="label">Choosing LV= for life and critical illness cover</h2><p class="title h2">Why choose LV= for critical illness cover?</p></div></div></div></div><div><ul><li class="product-cover__cell"><div class="imagerenderd editableimage"><span class="image product-cover__icon"><img fetchPriority="auto" loading="lazy" decoding="async"  src="/-/life/media/icons/generic-site-wide/note5-40x40.svg?h=40&amp;iar=0&amp;w=40&amp;sc_lang=en&amp;hash=35E64DC09D96E0B6652FBF1809ACD201" alt="banknote " width="40" height="40" /></span></div><div class="product-cover__data"><div class="product-cover__copy links"><span class="editable"><span><a rel="noopener noreferrer" href="https://www.lv.com/service/documentlibrary/get/B41267ED-ABDF-43E1-80B6-E8681D417182/protection-claims-infographic.pdf" target="_blank" title="Claims infographic">90% of all critical illness claims paid in 2025</a>.</span></span></div><div class="product-cover__price"></div></div></li><li class="product-cover__cell"><div class="imagerenderd editableimage"><span class="image product-cover__icon"><img fetchPriority="auto" loading="lazy" decoding="async"  src="/-/life/media/icons/generic-site-wide/quickly-40x40.svg?h=40&amp;iar=0&amp;w=40&amp;sc_lang=en&amp;hash=FB57C175B6496F1CD1F8A0335F58AD73" alt="Stopwatch with the time moving round the clock quickly" width="40" height="40" /></span></div><div class="product-cover__data"><div class="product-cover__copy links"><span class="editable"><span>Once we've made our final decision, we aim to pay a claim within 3 days.</span></span></div><div class="product-cover__price"></div></div></li><li class="product-cover__cell linked"><div class="imagerenderd editableimage"><span class="image product-cover__icon"><img fetchPriority="auto" loading="lazy" decoding="async"  src="/-/life/media/icons/mab/nhs-sick-pay-guarantee-40x40.svg?iar=0&amp;hash=F7F602A937FE0420A23FB5D542F4E447" alt="Open hand getting money" /></span></div><div class="product-cover__data"><div class="product-cover__copy links"><a href="#"><span class="editable">Get up to &#163;400 of e-Gift cards with our life and critical Illness cover.</span></a></div><div class="product-cover__price"></div></div><div class="product-cover__link-icon"><span class="icon icon--rightarrow"><svg fetchPriority="auto" loading="lazy" decoding="async" focusable="false" width="16" height="9" viewBox="0 0 16 9" style="transform:rotate(-90deg)"><path d="M8,8.4 15.4,1.5 14.5,0.4 8,5.3 1.5,0.4 0.6,1.5"></path></svg></span></div></li></ul></div></div></div></div><div class="allOverlayContent"><div class="overlayContent overlayContent--product"><div class="overlayContent__label"></div><h2 class="overlayContent__heading">Offer Terms and Conditions</h2><div class="editablediv overlayContent__text"><p><strong>If you apply for our Life Insurance or Life &amp; Critical Illness Plan online from 17 August 2026 and we&nbsp;accept your application, you may be eligible to receive an e-Gift card up to the value of &pound;400*,&nbsp;after we receive payment of your 6th monthly premium. This can be redeemed against many of&nbsp;the biggest brands.&nbsp;</strong></p>
<p>*The value of the e-Gift card will be based on the first monthly premium of the policy purchased.</p>
<table class="telerik-reTable-4">
    <tbody>
        <tr class="telerik-reTableHeaderRow-4">
            <td class="telerik-reTableFooterFirstCol-4" style="border-right-style: solid; text-align: center;">Monthly Premium</td>
            <td class="telerik-reTableFooterFirstCol-4" style="border-right-style: solid; width: 40%; text-align: center;">e-Gift card</td>
        </tr>
        <tr class="telerik-reTableOddRow-4">
            <td class="telerik-reTableFooterFirstCol-4" style="border-right-style: solid; text-align: center;">&pound;5 - &pound;9.99</td>
            <td style="border-right-style: solid; text-align: center;" class="telerik-reTableFooterFirstCol-4">&pound;15&nbsp;</td>
        </tr>
        <tr class="telerik-reTableEvenRow-4">
            <td style="border-right-style: solid; text-align: center;" class="telerik-reTableFooterFirstCol-4">&pound;10 - &pound;19.99</td>
            <td style="border-right-style: solid; text-align: center;" class="telerik-reTableFooterFirstCol-4">&pound;30&nbsp;</td>
        </tr>
        <tr class="telerik-reTableOddRow-4">
            <td style="border-right-style: solid; text-align: center;" class="telerik-reTableFooterFirstCol-4">&pound;20 - &pound;29.99</td>
            <td style="border-right-style: solid; text-align: center;" class="telerik-reTableFooterFirstCol-4">&pound;60&nbsp;</td>
        </tr>
        <tr class="telerik-reTableEvenRow-4">
            <td style="border-right-style: solid; text-align: center;" class="telerik-reTableFooterFirstCol-4">&pound;30 - &pound;49.99</td>
            <td style="border-right-style: solid; text-align: center;" class="telerik-reTableFooterFirstCol-4">&pound;100&nbsp;</td>
        </tr>
        <tr class="telerik-reTableEvenRow-4">
            <td style="border-right-style: solid; text-align: center;" class="telerik-reTableFooterFirstCol-4">&pound;50 - &pound;59.99</td>
            <td style="border-right-style: solid; text-align: center;" class="telerik-reTableFooterFirstCol-4">&pound;150&nbsp;</td>
        </tr>
        <tr class="telerik-reTableEvenRow-4">
            <td style="border-right-style: solid; text-align: center;" class="telerik-reTableFooterFirstCol-4">&pound;60 - &pound;69.99</td>
            <td style="border-right-style: solid; text-align: center;" class="telerik-reTableFooterFirstCol-4">&pound;200&nbsp;</td>
        </tr>
        <tr class="telerik-reTableFooterRow-4">
            <td style="border-right-style: solid; text-align: center;" class="telerik-reTableFooterFirstCol-4"><span style="text-align: center; color: #666666;">&pound;70 - &pound;79.99</span></td>
            <td style="border-right-style: solid; text-align: center;" class="telerik-reTableFooterFirstCol-4"><span style="color: #595959;">&pound;250&nbsp;</span></td>
        </tr>
        <tr class="telerik-reTableFooterRow-4">
            <td style="border-right-style: solid; text-align: center;" class="telerik-reTableFooterFirstCol-4"><span style="text-align: center; color: #666666;">&pound;80 - &pound;99.99</span></td>
            <td style="border-right-style: solid; text-align: center;" class="telerik-reTableFooterFirstCol-4"><span style="text-align: center; color: #666666;">&pound;300</span></td>
        </tr>
        <tr class="telerik-reTableFooterRow-4">
            <td style="border-right-style: solid; text-align: center;" class="telerik-reTableFooterFirstCol-4"><span style="text-align: center; color: #666666;">&pound;100+</span></td>
            <td style="border-right-style: solid; text-align: center;" class="telerik-reTableFooterFirstCol-4"><span style="text-align: center; color: #666666;">&pound;400</span></td>
        </tr>
    </tbody>
</table>
<p>
</p>
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<p><strong>The following terms and conditions will apply to this promotion:&nbsp;</strong></p>
<ul style="margin-left: 20px;">
    <li>The e-Gift card offer is only available to customers who apply for our Life Insurance or Life &amp;&nbsp;Critical Illness Plan online directly from <a href="https://www.lv.com/" target="_self" title="LV.com Homepage">www.lv.com</a>&nbsp;<strong>from 17 August 2026</strong>. If you apply by&nbsp;telephone via LifeSearch, via a Financial Adviser, or via any of our other online affiliate&nbsp;partners / comparison websites, you will not be eligible to receive an e-Gift card.&nbsp;</li>
    <li>This offer is not available to cashback customers. Cashback customers are customers who&nbsp;receive a cash sum when they buy a LV=product via an LV= partner affiliate website.&nbsp;</li>
    <li>If we decline or cancel your policy application then you won&rsquo;t be eligible for this promotion.&nbsp;</li>
    <li>The offer is only available to customers who have paid their 6th monthly premium in full on&nbsp;the date it is due. Customers will not be eligible for an e-Gift card if a monthly payment is&nbsp;missed or not paid in full on the date it is due.&nbsp;</li>
    <li>If you have previously cancelled an LV= Life Insurance and/or LV= Life Insurance &amp; Critical&nbsp;Illness plan you will not qualify for this offer.&nbsp;</li>
    <li>If you are eligible to receive an e-Gift card, we will aim to send the e-Gift card via email&nbsp;within 28 days of us receiving your 6th monthly premium. Please allow time for delivery. We&nbsp;cannot send e-Gift cards via post so a valid email address will be required.&nbsp;</li>
    <li>The e-Gift card will be sent from Edenred however we may change the incentive provider&nbsp;but we will not change the monetary value of the offer.&nbsp;</li>
    <li>There will be a selection of e-Gift cards available to choose from using an online portal, each&nbsp;e-Gift card will be subject to their own terms and conditions and we reserve the right to&nbsp;amend the selection at any time.</li>
    <li>If you have not redeemed your e-Gift card within 90 days after the date the reward email is&nbsp;initially sent, you will no longer be able to redeem the e-Gift card. Please ensure that the&nbsp;email address <strong><a href="/cdn-cgi/l/email-protection" class="__cf_email__" data-cfemail="731d1c0116031f0a331617161d0116175d101c5d0618">[email&#160;protected]</a></strong> is added to your safe-senders list, in order to prevent&nbsp;any likelihood of the emails landing in the junk folder. &nbsp;</li>
    <li>We may refuse entry into this promotion at our reasonable discretion.&nbsp;</li>
    <li>We may cancel any e-Gift cards should we discover or have a reasonable suspicion that the&nbsp;terms of the offer are being abused.&nbsp;</li>
    <li>One e-Gift card per policy sold, limited to two per household in a 12 month period. In the&nbsp;case of a joint policy, the e-Gift card will be sent to the first named policy holder.&nbsp;</li>
    <li>No cash alternative will be offered and the e-Gift cards are non-refundable and non-transferable.&nbsp;</li>
    <li>All terms and conditions also apply to partners, family and friends applying for this offer.&nbsp;</li>
    <li>We have the right to change these terms and conditions or withdraw this offer at any time.&nbsp;</li>
    <li>These terms and conditions are separate from your policy conditions which apply to your&nbsp;Life/ Life &amp; Critical Illness Plan.&nbsp;</li>
    <li>Entry into this promotion will be deemed to be your acceptance of these terms and&nbsp;<br />
    conditions.</li>
</ul></div><ul class="overlayContent__links"></ul></div></div></div></div></section><div class="product-cover__spacer theme-null"></div></div>
<div class="anchor" data-offset-desktop="0" data-offset-mobile="0" id="important"></div>

<div><section class="module important-information theme-white module--product module-noCurveTop module-noCurveBottom      theme--text-green "><div class="wrapper"><div class="container important-information__container"><h2 class="label">Important information about our life and critical illness policies</h2><div class="columns@md"><div class="head  theme-text-undefined moduleheader"><div class="head__main"><p class="title h2">Here&#39;s the need-to-know info, so you have the full picture</p></div></div><div class="important-information__flourish"><span class="image "><img fetchPriority="auto" loading="lazy" decoding="async"  src="/-/life/media/flourishes/with-life-insurance-theme/important-information-360x140.svg?iar=0&amp;sc_lang=en&amp;hash=F26E6A27C11A7E1A6E505695D5BB496F" alt="Office space with computer and documents" /></span></div></div><div class="columns@md important-information__main"><div><div class="editablediv"><ul>
    <li>Available to UK residents aged 17 to 64.</li>
    <li>Your policy must last for at least 5 years (our minimum term), and can't last for longer than 50 years (our maximum term). The policy must end before any person insured reaches the age of 80.</li>
    <li>We only pay for the <a href="/life-insurance/critical-illness-cover/what-illnesses-are-covered" title="critical illnesses covered">critical illnesses covered</a>&nbsp;in our policy and no others.</li>
    <li>Adult critical illness claims will only be paid if you survive for at least 14 days after being diagnosed (this doesn&rsquo;t apply to claims for children&rsquo;s cover).</li>
    <li>We won&rsquo;t pay a claim if you die as a result of intentionally taking your own life within the first 12 months of your policy.</li>
    <li>If you stop paying your premiums you won't get any money back and your cover may stop.</li>
    <li><a href="/life-insurance/critical-illness-cover/childrens-critical-illness-cover" title="Children's critical illness cover">Children's critical illness cover</a> is an additional cost and can be added on to the policy immediately or at a later date (as long as there is at least 5 years remaining on the policy).&nbsp;Your children will be covered for the <a href="/life-insurance/critical-illness-cover/what-illnesses-are-covered" title="What illnesses are covered page">critical illnesses covered</a>&nbsp;in our policy and no others.</li>
    <li>If children's cover is added and then later removed, it cannot be added back on to the same policy.</li>
</ul></div></div><div><div class="editablediv"><ul>
    <li>This is a term policy, so you will only be covered for the length of cover you have chosen.</li>
    <li>Once the policy ends, the critical illness cover stops and you won't get any money back.&nbsp;</li>
</ul>
<p>Please read the policy summary and policy conditions to help you understand the full features of this product.</p>
<p>The information given in these pages should not be seen as advice to take out this plan so if you're happy that the product meets your needs you can apply online, or over the phone through <a href="/life-insurance/financial-advice" title="LifeSearch">LifeSearch</a>.</p>
<p>As part of your life with critical illness application we may need to&nbsp;<a href="/life-insurance/doctors-report" title="contact your doctor for a medical report">contact your doctor for a medical report</a>. You don&rsquo;t have to give your consent to us obtaining a medical report if we need to, but you won&rsquo;t be able to complete the online application without agreeing to this. It&rsquo;s still your responsibility to answer all the questions accurately and honestly in your application. If you don&rsquo;t, we might not pay a claim and could cancel your policy.</p></div></div></div></div></div></section></div>
<div><section class="module unit-price theme-white module--product module-noCurveTop module-noCurveBottom       "><div class="wrapper"><div class="container unit-price__container"><p class="editableparagraph">Please note additional features could be available on this type of product, including total permanent disability, inflation-linked cover and applying on a life of another basis. We also have a different life and critical illness product which provides cover for more conditions and features. Should you wish to discuss the additional features or our other policy, you can contact LifeSearch on 0800 197 2266. LV= have chosen to partner with LifeSearch to offer customers independent advice for protection products.</p><div class="unit-price__items"></div><div></div></div></div></section></div>
<section class="module module--product advice theme-dusty-mint"><div class="desktopOnly"><div class="curve top"><svg width="1439" height="173" viewBox="0 0 1439 173" preserveAspectRatio="xMinYMax"><defs><linearGradient id="c748d196-6fb0-4934-af17-c1cef02b4324-gradtop"><stop offset="0%" stop-color="#ffffff"></stop><stop offset="100%" stop-color="#ffffff"></stop></linearGradient></defs><path d="M0,173V0h1440c-319.3,0-587.7,15.7-805,47S206,120.3,0,173z" fill="url(#c748d196-6fb0-4934-af17-c1cef02b4324-gradtop)"></path></svg></div></div><div class="mobileOnly"><div style="position:absolute;width:100%;top:0;bottom:auto;left:0;pointer-events:none" class="undefined modulecurve"><svg version="1.1" x="0px" y="0px" viewBox="0 0 1439 35.6" preserveAspectRatio="xMinYMin" style="display:block;line-height:0;width:101%;z-index:3;top:0;bottom:auto;left:0;margin-bottom:-1px;margin-top:-1px;margin-left:-0.5%;height:auto" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" xml:space="preserve"><defs><linearGradient id="c748d196-6fb0-4934-af17-c1cef02b4324-gradbg"><stop offset="0%" stop-color="#ffffff"></stop><stop offset="100%" stop-color="#ffffff"></stop></linearGradient><mask id="c748d196-6fb0-4934-af17-c1cef02b4324-mask"><path d="M0,36S294,0,719.5,0,1439,36,1439,36V0H0Z" fill="#ffffff" style="transform:translateY(-0.3px)"></path></mask></defs><rect mask="url(#c748d196-6fb0-4934-af17-c1cef02b4324-mask)" fill="url(#c748d196-6fb0-4934-af17-c1cef02b4324-gradbg)" style="transform:translateY(-0.3px)" width="1440" height="35.6"></rect></svg></div></div><div class="wrapper"><div class="container advice__container"><div class="advice__main"><div class="advice__image advice__image--bottom"><div class="imagerenderd editableimage"><span class="image "><img fetchPriority="auto" loading="lazy" decoding="async"  src="/-/life/media/adviser-contact-images/jane-advisor-bigshot5.png?h=744&amp;iar=0&amp;w=500&amp;hash=C037DEC68C23B4FC6E73C152D84A312B" alt="Photo of a male financial adviser" width="500" height="744" /></span></div></div><div class="advice__copy"><div class="advice__speech"><div class="head  theme-text-undefined moduleheader"><div class="head__main"><h2 class="label">Financial Advice</h2><p class="title h2">Need advice?</p><p class="lead">We&#39;ve chosen to partner with LifeSearch to offer you independent advice on which protection products are right for you.</p></div></div><div class="editablediv advice__copyText"><p style="text-align: center;"><img height="1080" alt="LifeSearch logo" width="1080" _languageinserted="true" src="/-/life/media/logos/partners/life-search-logo-teal-2022-1.png?la=en&amp;hash=7AA3AF8E5712884286C4D103EF9827F0" style="left: 537.056px; top: 401.222px; width: 99.6667px; height: 96.4445px;" /></p>
<p><a rel="noopener noreferrer" href="https://uk.trustpilot.com/review/lifesearch.com" target="_blank" title="Trustpilot website">LifeSearch are rated 'Excellent', 4.8/5 from over 22,000 reviews on Trustpilot</a></p></div><div class="contact contact--default"><div class="contact__introWrapper"></div><div class="contact__main"><div class="imagerenderd editableimage"><span class="image contact__image"><img fetchPriority="auto" loading="lazy" decoding="async"  src="/dist/images/LV_Heart.png" alt="LV_Heart" /></span></div><div class="contact__body"><div class="contact__primary-contact"><a class="contact__tel" href="tel:0800 197 2266" aria-label="">0800 197 2266</a></div><div class="contact__details"><div class="contact__detail"><div class="editablediv contact__opening"><p><strong>Lines open: </strong>8am - 8pm Monday to Thursday and 8am - 6pm Fridays</p>
<p><strong>For Text Phone </strong>first dial 18001</p></div><div class="editablediv contact__info"><p>Calls may be recorded and/or monitored for training and audit purposes.</p>
<p><a href="/life-insurance/financial-advice" title="Find out more about getting life insurance advice">Find out more about getting advice</a></p></div></div></div><div class="contact__cta"><span class="cta cta--secondary cta--wide"><a id="6FEC96CAE4C9411D9913010849596AB4-6897627E88F14638BDBC5C30831AA89Dhttps://www.lifesearch.com/partner-pages/lv?sc_camp=584DC62C7D19483B88A87283B9320B27" href="https://www.lifesearch.com/partner-pages/lv?sc_camp=584DC62C7D19483B88A87283B9320B27" target="_blank">Request a call back</a></span></div></div></div></div><div class="advice__cta"><div class="arrowlink undefined links"><span class="icon icon--rightarrow"><svg fetchPriority="auto" loading="lazy" decoding="async" focusable="false" width="16" height="9" viewBox="0 0 16 9" style="transform:rotate(-90deg)"><path d="M8,8.4 15.4,1.5 14.5,0.4 8,5.3 1.5,0.4 0.6,1.5" fill="#04589b"></path></svg></span><div class="arrowlink__link-container"><span class="arrowlink__link"><a id="6FEC96CAE4C9411D9913010849596AB4-8E4848E9CC83458F9F37EC0D9860B291/life-insurance/existing-customers" href="/life-insurance/existing-customers">Are you an existing LV= Life Insurance with Critical Illness cover customer?</a></span></div></div></div></div></div></div></div></div></section>
<div class="anchor" data-offset-desktop="0" data-offset-mobile="0" id="faq"></div><div id="" data-propsId="1dc83428b7264a5882e55b8fa4f63f99" class="react-component" data-name="AccordionModule"><div id="react_0HNOF5JM69AHU"><div><section class="module product-accordion  module--product module-noCurveTop module-noCurveBottom       "><div class="wrapper"><div class="container product-accordion__container"><div class="product-accordion__main"><div class="product-accordion__heading-wrapper"><h2 class="product-accordion__heading h2">Frequently Asked Questions</h2><div class="product-accordion__intro lead"><span>You must have 100 questions about life insurance and critical illness cover, but let&rsquo;s start with the following:</span></div></div><div class="accordion  "><div class="accordion__item"><div class="accordion__head"><span class="accordion__head__label">How much cover might I need?</span><span class="accordion__icon"><span class="icon icon--plus"><span></span><span></span></span></span></div><div hidden="" class="accordion__section"><div class="editablediv accordion__article"><p><span>When considering the cover you want to get, you should think about:&nbsp;</span></p>
<ul style="margin-left: 10px;">
    <li>Your monthly outgoings</li>
    <li>Any unpaid debts, such as a mortgage</li>
    <li>Any financial dependents, such as children</li>
</ul></div></div></div><div class="accordion__item"><div class="accordion__head"><span class="accordion__head__label">What critical illnesses do LV= cover?</span><span class="accordion__icon"><span class="icon icon--plus"><span></span><span></span></span></span></div><div hidden="" class="accordion__section"><div class="editablediv accordion__article"><p><span>For new customers, LV= cover two types of conditions:</span></p>
<ul style="margin-left: 10px;">
    <li>Full payment conditions - including cancer, Parkinson's Disease, heart-related conditions, and strokes where we would pay the full amount you're covered for.</li>
    <li>Additional payment conditions - where we cover less severe conditions which will pay out an amount equal to lower of 25% of your amount of cover or &pound;30,000. This is paid in addition to your amount of cover, and your policy will still continue for the full amount.</li>
</ul>
<p><span>You can find our <a href="/life-insurance/critical-illness-cover/what-illnesses-are-covered" title="full list of critical illnesses">full list of critical illnesses</a>&nbsp;we cover here.</span></p></div></div></div><div class="accordion__item"><div class="accordion__head"><span class="accordion__head__label">How to make a critical illness cover claim</span><span class="accordion__icon"><span class="icon icon--plus"><span></span><span></span></span></span></div><div hidden="" class="accordion__section"><div class="editablediv accordion__article"><p><span>When diagnosed with a critical illness, it can be a tough time. That&rsquo;s why <a href="/life-insurance/critical-illness-cover/faq/how-to-make-a-life-and-critical-illness-claim" title="LV= How to make a Life Insurance with Critical Illness claim page">our claims process</a>&nbsp;is simple. We can talk you through the steps.</span></p>
<p><span>Call our Claims Department on 0800 756 5869 or for TextDirect call 18001 0800 756 5869.</span></p>
<p><span>For more ways to make a claim, see <a href="/life-insurance/critical-illness-cover/faq/how-to-make-a-life-and-critical-illness-claim" title="our page on life with critical illness claims">our page on life with critical illness claims</a>.</span></p>
<ol style="margin-left: 20px;">
    <li><span></span>Check what you&rsquo;re covered for. We cover a wide range of conditions.&nbsp;&nbsp;</li>
    <li><span>Contact us as soon as possible. We don&rsquo;t mind how, you can call us, use our TextDirect service, write in or email us.&nbsp;&nbsp;</span></li>
    <li><span>We&rsquo;ll discuss your claim with you and send a claims pack, either digitally or in the post&nbsp;&nbsp;</span></li>
    <li><span>If you want, we can take you through some of the questions over the phone, but we do need to send you the claims forms, as they need to be checked and signed by you.&nbsp;&nbsp;</span></li>
</ol>
<p><span>We need the following documentation:&nbsp;&nbsp;</span></p>
<ul style="margin-left: 20px;">
    <li><span>Claim form, completed by you or a next of kin if you are unable to do so&nbsp;</span></li>
    <li><span>Consent forms signed by you so we can get medical reports where needed&nbsp;</span></li>
</ul>
<p><span>Any medical reports copies from your doctors that you may have been given&nbsp;</span></p></div></div></div><div class="accordion__item"><div class="accordion__head"><span class="accordion__head__label">Can I get critical illness cover without life insurance?</span><span class="accordion__icon"><span class="icon icon--plus"><span></span><span></span></span></span></div><div hidden="" class="accordion__section"><div class="editablediv accordion__article"><span>At LV=, you can&rsquo;t get critical illness cover without life insurance, you&rsquo;ll need one of our life insurance policies. However, you can choose as much or as little critical illness cover as you want.&nbsp;</span></div></div></div><div class="accordion__item"><div class="accordion__head"><span class="accordion__head__label">What affects the cost of critical illness cover?  </span><span class="accordion__icon"><span class="icon icon--plus"><span></span><span></span></span></span></div><div hidden="" class="accordion__section"><div class="editablediv accordion__article"><p>The cost of your critical illness cover depends on several key factors:&nbsp;</p>
<ol style="margin-left: 20px;">
    <li><strong>Your age &amp; health:</strong> Your age when taking out the policy, medical history, current health conditions, and lifestyle factors such as smoking and your activity levels, all play a role.&nbsp;</li>
    <li><strong>Cover amount &amp; term: </strong>Higher cover amounts and longer policy terms increase your premiums.&nbsp;&nbsp;</li>
    <li><strong>Lifestyle factors: </strong>Factors like smoking, alcohol consumption, and high-risk hobbies can increase your premiums.&nbsp;&nbsp;</li>
    <li><strong>Occupation: </strong>Some jobs carry higher health risks and may affect your premium.&nbsp;</li>
    <li><strong>Family medical history: </strong>A history of certain conditions in your immediate family could impact your premium calculation.
    </li>
</ol></div></div></div><div class="accordion__item"><div class="accordion__head"><span class="accordion__head__label">When does critical illness cover pay out?</span><span class="accordion__icon"><span class="icon icon--plus"><span></span><span></span></span></span></div><div hidden="" class="accordion__section"><div class="editablediv accordion__article">Life and critical illness cover provides a payout if you&rsquo;re diagnosed with one of the specific illnesses or injuries covered by your insurance policy. In most cases, this is a one-off payment, and the policy ends once the claim has been paid. Once a final decision has been made, we aim to settle claims within three days.</div></div></div><div class="accordion__item"><div class="accordion__head"><span class="accordion__head__label">How much does critical illness cover pay out?</span><span class="accordion__icon"><span class="icon icon--plus"><span></span><span></span></span></span></div><div hidden="" class="accordion__section"><div class="editablediv accordion__article"><p>The amount you receive depends on the level of life and critical illness cover you choose. Payouts can range from tens of thousands to several hundred thousand pounds, depending on what you&rsquo;re looking to protect, such as your mortgage, outstanding debts, living expenses or income.</p>
<p>According to the Association of British Insurers, the total value of critical illness claims increased to &pound;1.3 billion in 2024, reflecting a 5% rise compared to 2023. This brought the average critical illness claim paid to &pound;67,600.</p></div></div></div></div></div></div></div></section></div></div></div>
<script data-cfasync="false" src="/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js"></script><script>LVConfigs.components.data.push({"propsId":"1dc83428b7264a5882e55b8fa4f63f99","componentName":"accordionmodule","reactComponentName":"AccordionModule","propsJson":{"id":"2d05d3f6-bda0-482a-96b0-fe32e01cc6f9","heading":"Frequently Asked Questions","intro":"\u003cspan\u003eYou must have 100 questions about life insurance and critical illness cover, but let\u0026rsquo;s start with the following:\u003c/span\u003e","theme":{"topCurve":null,"bottomCurve":null,"themeName":null,"themeBefore":null,"themeAfter":"warm-grey","bottomCurveBefore":null,"topCurveAfter":null,"isFirstOnPage":false},"items":[{"heading":"How much cover might I need?","children":"\u003cp\u003e\u003cspan\u003eWhen considering the cover you want to get, you should think about:\u0026nbsp;\u003c/span\u003e\u003c/p\u003e\n\u003cul style=\u0022margin-left: 10px;\u0022\u003e\n    \u003cli\u003eYour monthly outgoings\u003c/li\u003e\n    \u003cli\u003eAny unpaid debts, such as a mortgage\u003c/li\u003e\n    \u003cli\u003eAny financial dependents, such as children\u003c/li\u003e\n\u003c/ul\u003e","open":false},{"heading":"What critical illnesses do LV= cover?","children":"\u003cp\u003e\u003cspan\u003eFor new customers, LV= cover two types of conditions:\u003c/span\u003e\u003c/p\u003e\n\u003cul style=\u0022margin-left: 10px;\u0022\u003e\n    \u003cli\u003eFull payment conditions - including cancer, Parkinson\u0027s Disease, heart-related conditions, and strokes where we would pay the full amount you\u0027re covered for.\u003c/li\u003e\n    \u003cli\u003eAdditional payment conditions - where we cover less severe conditions which will pay out an amount equal to lower of 25% of your amount of cover or \u0026pound;30,000. This is paid in addition to your amount of cover, and your policy will still continue for the full amount.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cspan\u003eYou can find our \u003ca href=\u0022/life-insurance/critical-illness-cover/what-illnesses-are-covered\u0022 title=\u0022full list of critical illnesses\u0022\u003efull list of critical illnesses\u003c/a\u003e\u0026nbsp;we cover here.\u003c/span\u003e\u003c/p\u003e","open":false},{"heading":"How to make a critical illness cover claim","children":"\u003cp\u003e\u003cspan\u003eWhen diagnosed with a critical illness, it can be a tough time. That\u0026rsquo;s why \u003ca href=\u0022/life-insurance/critical-illness-cover/faq/how-to-make-a-life-and-critical-illness-claim\u0022 title=\u0022LV= How to make a Life Insurance with Critical Illness claim page\u0022\u003eour claims process\u003c/a\u003e\u0026nbsp;is simple. We can talk you through the steps.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan\u003eCall our Claims Department on 0800 756 5869 or for TextDirect call 18001 0800 756 5869.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan\u003eFor more ways to make a claim, see \u003ca href=\u0022/life-insurance/critical-illness-cover/faq/how-to-make-a-life-and-critical-illness-claim\u0022 title=\u0022our page on life with critical illness claims\u0022\u003eour page on life with critical illness claims\u003c/a\u003e.\u003c/span\u003e\u003c/p\u003e\n\u003col style=\u0022margin-left: 20px;\u0022\u003e\n    \u003cli\u003e\u003cspan\u003e\u003c/span\u003eCheck what you\u0026rsquo;re covered for. We cover a wide range of conditions.\u0026nbsp;\u0026nbsp;\u003c/li\u003e\n    \u003cli\u003e\u003cspan\u003eContact us as soon as possible. We don\u0026rsquo;t mind how, you can call us, use our TextDirect service, write in or email us.\u0026nbsp;\u0026nbsp;\u003c/span\u003e\u003c/li\u003e\n    \u003cli\u003e\u003cspan\u003eWe\u0026rsquo;ll discuss your claim with you and send a claims pack, either digitally or in the post\u0026nbsp;\u0026nbsp;\u003c/span\u003e\u003c/li\u003e\n    \u003cli\u003e\u003cspan\u003eIf you want, we can take you through some of the questions over the phone, but we do need to send you the claims forms, as they need to be checked and signed by you.\u0026nbsp;\u0026nbsp;\u003c/span\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003e\u003cspan\u003eWe need the following documentation:\u0026nbsp;\u0026nbsp;\u003c/span\u003e\u003c/p\u003e\n\u003cul style=\u0022margin-left: 20px;\u0022\u003e\n    \u003cli\u003e\u003cspan\u003eClaim form, completed by you or a next of kin if you are unable to do so\u0026nbsp;\u003c/span\u003e\u003c/li\u003e\n    \u003cli\u003e\u003cspan\u003eConsent forms signed by you so we can get medical reports where needed\u0026nbsp;\u003c/span\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cspan\u003eAny medical reports copies from your doctors that you may have been given\u0026nbsp;\u003c/span\u003e\u003c/p\u003e","open":false},{"heading":"Can I get critical illness cover without life insurance?","children":"\u003cspan\u003eAt LV=, you can\u0026rsquo;t get critical illness cover without life insurance, you\u0026rsquo;ll need one of our life insurance policies. However, you can choose as much or as little critical illness cover as you want.\u0026nbsp;\u003c/span\u003e","open":false},{"heading":"What affects the cost of critical illness cover?  ","children":"\u003cp\u003eThe cost of your critical illness cover depends on several key factors:\u0026nbsp;\u003c/p\u003e\n\u003col style=\u0022margin-left: 20px;\u0022\u003e\n    \u003cli\u003e\u003cstrong\u003eYour age \u0026amp; health:\u003c/strong\u003e Your age when taking out the policy, medical history, current health conditions, and lifestyle factors such as smoking and your activity levels, all play a role.\u0026nbsp;\u003c/li\u003e\n    \u003cli\u003e\u003cstrong\u003eCover amount \u0026amp; term: \u003c/strong\u003eHigher cover amounts and longer policy terms increase your premiums.\u0026nbsp;\u0026nbsp;\u003c/li\u003e\n    \u003cli\u003e\u003cstrong\u003eLifestyle factors: \u003c/strong\u003eFactors like smoking, alcohol consumption, and high-risk hobbies can increase your premiums.\u0026nbsp;\u0026nbsp;\u003c/li\u003e\n    \u003cli\u003e\u003cstrong\u003eOccupation: \u003c/strong\u003eSome jobs carry higher health risks and may affect your premium.\u0026nbsp;\u003c/li\u003e\n    \u003cli\u003e\u003cstrong\u003eFamily medical history: \u003c/strong\u003eA history of certain conditions in your immediate family could impact your premium calculation.\n    \u003c/li\u003e\n\u003c/ol\u003e","open":false},{"heading":"When does critical illness cover pay out?","children":"Life and critical illness cover provides a payout if you\u0026rsquo;re diagnosed with one of the specific illnesses or injuries covered by your insurance policy. In most cases, this is a one-off payment, and the policy ends once the claim has been paid. Once a final decision has been made, we aim to settle claims within three days.","open":false},{"heading":"How much does critical illness cover pay out?","children":"\u003cp\u003eThe amount you receive depends on the level of life and critical illness cover you choose. Payouts can range from tens of thousands to several hundred thousand pounds, depending on what you\u0026rsquo;re looking to protect, such as your mortgage, outstanding debts, living expenses or income.\u003c/p\u003e\n\u003cp\u003eAccording to the Association of British Insurers, the total value of critical illness claims increased to \u0026pound;1.3 billion in 2024, reflecting a 5% rise compared to 2023. This brought the average critical illness claim paid to \u0026pound;67,600.\u003c/p\u003e","open":false}]}});</script><div><section class="module documents theme-warm-grey module--product module-noCurveTop module-noCurveBottom      theme--text-green "><div class="wrapper"><div class="container documents__container"><div class="columns@md documents__main"><div><h2 class="label">policy documents</h2><p class="h2 title documents__title">A little extra info never hurt anyone, so have a read of our policy documents</p><p class="editableparagraph">You can get this and other documents from us in Braille, large print or audio by contacting us.</p></div><div><div class="imagerenderd editableimage"><span class="image icon documents__icon"><img fetchPriority="auto" loading="lazy" decoding="async"  src="/-/life/media/icons/icon-policy-document.svg?iar=0&amp;hash=F412B92371A2A4EC61B2FFB95C287941" alt="" /></span></div><ul class="links"><li><div class="arrowlink undefined links"><span class="icon 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<div><section class="module start-quote theme-clover module--product module-noCurveTop module-noCurveBottom      theme--text-white "><div class="wrapper"><div class="container start-quote__container"><div class="start-quote__content"><h2 class="h1 start-quote__title">Buying life insurance with critical illness is quick and easy</h2></div><div class="start-quote__buttons"><span class="cta cta--primary cta--icon"><span class="icon icon--rightarrow"><svg focusable="false" width="16" height="9" viewBox="0 0 16 9" style="transform: rotate(-90deg);"><path d="M8,8.4 15.4,1.5 14.5,0.4 8,5.3 1.5,0.4 0.6,1.5" fill="#fff"></path></svg></span><a id="E52E8C190ADF4E35B302A8CFD388A843-EA43FAA688EB43C281B29BB867B90375https://lifeprotection.lv.com/journey/direct-to-customer/?promotioncode=ZJPMD" href="https://lifeprotection.lv.com/journey/direct-to-customer/?promotioncode=ZJPMD" target="_blank">Get a life insurance with critical illness cover quote</a></span></div></div></div></section></div>
<div id="" data-propsId="14feef1e9a5b4a7eb10c6b975c823966" class="react-component" data-name="SubArticles"><div id="react_0HNOF5JM69AHV"><section class="module subArticles theme-white"><div class="container"><div class="section-head sectiontitle"><h2 class="section-head__title">Check out our Life Insurance and Critical Illness guides</h2><div class="imagerenderd editableimage"><span class="image section-head__icon"><img fetchPriority="auto" loading="lazy" decoding="async"  src="/-/life/media/icons/icon-newsletter.svg?iar=0&amp;hash=AE61C9DF50EEFFE264493D27BDE6E140" alt="" /></span></div></div></div><div class="subArticles__container container"><div class="carousel carousel--4up"><div><div class="slider slider--"><div class="slider__cell last"><div><article class="article  articlepreview"><div class="article__wrapper"><figure class="article__media"><span class="image "><img fetchPriority="auto" loading="lazy" decoding="async"  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class="editablelink" id="2785B967753F4DAFA9FAA0BA558A2B6E{2785B967-753F-4DAF-A9FA-A0BA558A2B6E}" href="/life-insurance/guides/how-much-life-insurance-cover-do-you-need" rel="" aria-label="">How much life insurance cover do you need?</a></h3></div><footer class="article__footer"><time dateTime="2025-12-17 10:11" class="article__date date"><span class="editable"><b>17 December</b> 2025</span></time><span class="readtime article__readtime"><span class="icon icon--clock"><svg fetchPriority="auto" loading="lazy" decoding="async" focusable="false" width="16" height="16" viewBox="0 0 16 16"><path d="M7.7,15.1c-4.1,0-7.4-3.3-7.4-7.4s3.3-7.4,7.4-7.4s7.4,3.3,7.4,7.4S11.8,15.1,7.7,15.1z M7.7,13.6c3.3,0,5.9-2.6,5.9-5.9s-2.6-5.9-5.9-5.9S1.8,4.4,1.8,7.7S4.4,13.6,7.7,13.6z M8.3,8.1l2.3,1.1c0.4,0.2,0.5,0.6,0.3,1 c-0.2,0.4-0.6,0.5-1,0.3L7.2,9.2C7,9.1,6.8,8.8,6.8,8.5v-4c0-0.4,0.3-0.8,0.8-0.8s0.8,0.3,0.8,0.8V8.1z"></path></svg></span><span class="editable">7 minutes</span></span></footer></div></div></article></div></div><div class="slider__cell last"><div><article class="article  articlepreview"><div class="article__wrapper"><figure class="article__media"><span class="image "><img fetchPriority="auto" loading="lazy" decoding="async"  src="/-/life/media/life-images/articles/familylifeinsurance564x356jpg.jpg?h=356&amp;iar=0&amp;w=564&amp;hash=096E15F230FC4931E3DD4F9320D3861D" alt="Family on a beach" width="564" height="356" /></span></figure><div class="article__main"><div class="article__body"><h3 class="links links--multiline article__title"><a class="editablelink" id="814BB090942843778E239B45A6B59102{814BB090-9428-4377-8E23-9B45A6B59102}" href="/life-insurance/guides/family-life-insurance" rel="" aria-label="">Family life insurance</a></h3></div><footer class="article__footer"><time dateTime="2023-09-29 09:10" class="article__date date"><span class="editable"><b>29 September</b> 2023</span></time><span class="readtime article__readtime"><span class="icon icon--clock"><svg fetchPriority="auto" loading="lazy" decoding="async" focusable="false" width="16" height="16" viewBox="0 0 16 16"><path d="M7.7,15.1c-4.1,0-7.4-3.3-7.4-7.4s3.3-7.4,7.4-7.4s7.4,3.3,7.4,7.4S11.8,15.1,7.7,15.1z M7.7,13.6c3.3,0,5.9-2.6,5.9-5.9s-2.6-5.9-5.9-5.9S1.8,4.4,1.8,7.7S4.4,13.6,7.7,13.6z M8.3,8.1l2.3,1.1c0.4,0.2,0.5,0.6,0.3,1 c-0.2,0.4-0.6,0.5-1,0.3L7.2,9.2C7,9.1,6.8,8.8,6.8,8.5v-4c0-0.4,0.3-0.8,0.8-0.8s0.8,0.3,0.8,0.8V8.1z"></path></svg></span><span class="editable">10 minutes</span></span></footer></div></div></article></div></div><div class="slider__cell last"><div><article class="article  articlepreview"><div class="article__wrapper"><figure class="article__media"><span class="image "><img fetchPriority="auto" loading="lazy" decoding="async"  src="/-/life/media/life-images/articles/level-vs-decreasing-564x356.jpg?h=356&amp;iar=0&amp;w=564&amp;hash=EBEFB9C531C5D51B68D4AC5887A84C59" alt="Couple looking at laptop screen" 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c-0.2,0.4-0.6,0.5-1,0.3L7.2,9.2C7,9.1,6.8,8.8,6.8,8.5v-4c0-0.4,0.3-0.8,0.8-0.8s0.8,0.3,0.8,0.8V8.1z"></path></svg></span><span class="editable">8 minutes</span></span></footer></div></div></article></div></div></div></div></div></div></section></div></div>
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